What is Google RankBrain Algorithm?
If we are going to name three very important factors of Google that are very influential in Google’s ranking system, we should mention the Rank Brain algorithm; Because it is one of the most effective factors and algorithms of Google. Google’s RankBrain algorithm is based on artificial intelligence technology and uses a machine-learning system. This system is designed to be able to grow, learn, understand and expand this understanding over time.
After the ranking algorithm was implemented, users saw that the results of the Google page were closer to the audience search. This means that the system learns different patterns of audience search, understands their interests, and shows them the best results. Interestingly, this algorithm is so smart that it also analyzes each user’s feedback on the pages. If you are curious to know more about this algorithm to increase your site’s performance on the results page, read on to read more about the most important algorithms in the Google Algorithms article.
What is Google RankBrain Algorithm?
One of the most important factors in ranking Google is the ranking algorithm. Before designing the RankBrain algorithm. One of the most important factors for Google ranking was the presence of the target keyword on that page. That way, you can signal to Google what the keyword of the page you want. To rank is by simply repeating the keyword in different content sections. But the continuation of this process caused low quality and low-value content to be produced. Web admins only thought about having a keyword on that page. And only observed the existence of that word on the page.
This led to a sharp decline in user satisfaction. And it was here that Google was forced to design an algorithm called the Rankbrain algorithm. Instead of paying attention to the keyword, this algorithm pays attention to the meaning of the keyword. The RankBrain algorithm is a new technology based on artificial intelligence. That uses a machine learning system, like a child, to learn new things every day. Reach a higher and deeper understanding, and become smarter.
What were Google’s reasons for designing the RankBrain algorithm?
Before the RankBrain algorithm, Google used mathematical algorithms in the ranking system. But because these algorithms were designed based on mathematics. They did not understand the concepts and usually showed consistent results, Regardless of whether the content was updated. Also, worthless, duplicates, and full of keywords content increased every day.
As a result, Google decided to design its color algorithm. In this way, only content that is useful and useful to users and is worth ranking is displayed to users and gets a better ranking.
What factors does Google’s ranking algorithm examine?
According to Google, the ranking algorithm is responsible for responding to 15% of all user searches and is one of the most important signals that determine the site’s ranking. Google’s ranking algorithm is currently the third most influential factor in determining results and responding to users’ search queries and site rankings. This algorithm pays attention to two important things to understand the needs of users and display the best results to them:
1- Recognize the key concept based on the searched phrase or keyword
The ranking intelligence of the RankBrain algorithm pays attention to the words in the user’s search and interprets them semantically. It then ranks the search results for display on the first page of Google by examining the user’s search history, past interests, sites they have visited in the past, the user’s geographical area, and so on, taking into account other factors. Could you give it to him?
2- Examining users’ behavior after displaying search results
When a Google search is performed, the ranking algorithm examines user behavior and page rank. During this review process, the keyword or phrase searched, the user profile, and the results displayed are saved by Google. The websites that the user has visited are selected, and the duration of the user’s presence on each page is checked.
Considering all these factors, user satisfaction with these pages is finally measured. The user behavior on the Google results page helps this algorithm understand the user’s concept better and determine the ranking of the results accordingly.
What information does the RankBrain algorithm collect and analyze?
The RankBrain algorithm examines and analyzes various information about user behavior. In this section, we want to introduce some of these important factors:
- Pay attention to the key concept and provide the best response to users
- Examine the factors influencing user satisfaction before entering the page
- Check user satisfaction when searching
- Examine the terms or text used for link building
- Observance of writing standards and principles of simplification
- Analyze user satisfaction with page content periodically
Frequently Asked Questions
What are the focal factors of the Rank Brain algorithm?
Currently, Rank Brain is more focused on examining user behavior and the order in which the site is displayed based on criteria such as the time a user spends on the page, CTR click rate, site bounce rate, etc.
On what basis does the Rank Brain algorithm work?
Rank Brain algorithm, with the help of artificial intelligence and Machine Learning system, seeks to provide the best results to users. This algorithm is based on two important principles: the concept of keywords and the analysis of user behavior.
Will Google’s RankBrain algorithm change the previous principles of content SEO?
The principles of content SEO do not change with the introduction of this algorithm, but the main issue is to change SEO strategies and improve the ranking of sites.
What is the advantage of the Rank Brain algorithm compared to other algorithms?
The Rank Brin algorithm wants to do what other Google ranking algorithms, including pandas, penguins, hummingbirds, pigeons, and so on, did, except that:
- Do it differently and with more complexity and precision.
- Be constantly learning and improving while searching and displaying results.
Concluding remarks
In this article, the question “What is Rank Brain algorithm?” We responded and realized that the era of overuse of keywords and poor quality content was over and that Google’s main criterion for ranking was user satisfaction. The Rankubrin algorithm currently focuses on examining user behavior and displaying search results. The Rank Brain algorithm does this based on criteria such as site bounce rate, user time on the page, click-through rate, etc.
So to get the best results, provide content in simple and understandable language for your users, the content they value. This will automatically optimize their behavior when entering the site or appearing on a particular page, and your performance in terms of Google rankings deserves a good ranking.
It should be noted, however, that the Rankobrin algorithm was introduced in 2015. Despite several years of implementation, it is still in the process of trial and error, and as a child, it is on the path of growth and development. We hope this article has helped you better understand Google’s ranking algorithm. If you have any questions about this algorithm and it is not mentioned in this article, ask us in the comments section so we can answer you immediately.
