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One of the areas where updating and developing is more important to Google than any other is improving the user experience of searching on Google and providing the results that are closest to their search. In this regard, Google has designed and implemented various algorithms in recent years. But you can see the peak of their maturity in the BERT algorithm. This algorithm is the largest and most intelligent algorithm of Google and the miracle of artificial intelligence. That has reached maturity, and is evolving more and more every day.

Burt’s algorithm can accurately understand the semantic structure of words in a query. This algorithm is also able to understand the spoken language of users. In this article, we want to introduce you to Google’s Brett algorithm. Which is the product of Google’s greatest artificial intelligence technologies. If you would like to know more about this algorithm to improve the performance of your site, read on. We suggest you also read the Google Algorithms article to know about other algorithms and how they work .

Introducing Google’s Brett algorithm and how it works

But let’s go to the introduction of Burt algorithm; Bill Swaski (owner of the Google Search Engine Algorithms franchise) describes Burt’s algorithm as follows:

Brett is a method of processing colloquial and slang human language that can be used for long texts. This technique can perform tasks such as recognizing the components of phrases. Recognizing the grammatical role, and asking and answering questions in the process of analyzing a language. Burt helps Google recognize and understand slang in the Web.

Google has also introduced the bert algorithm as follows:

These changes have been made to improve language comprehension, especially for colloquial and colloquial searches. This is because the BERT algorithm can help search engines better understand minor semantic differences and the meaning of words, and provide highly accurate answers to user searches.

This algorithm, which also has a strange and complex name. Was implemented on October 21, 2019, for English queries, especially in featured snippets. You may be wondering what bert means. BERT stands for Bidirectional Encoder Representations from Transformers. And means a neural network-based technique for processing colloquial language that can be used to help Google better understand the meaning of words in Internet searches.

The implementation of this algorithm enabled Google to understand the meaning of the conversational terms searched by users, their question, and to display the most relevant results. In fact, Google’s Brett’s algorithm, by learning and deeply understanding human language, can process and comprehend resources in human spoken language.

What system does the bert algorithm use to detect and process language?

The process of recognizing and processing natural language in Bert is done by a branch of artificial intelligence called NLP. NLP enables computers to understand natural communication and common human colloquial language. The content comprehension system in Burt algorithm will be completely understandable to you with the following image. This algorithm examines and processes all relevant content based on the user search term, then separates spam and non-useful content and displays the most relevant results to the user among the remaining useful content.

The miracle of artificial intelligence and understanding the complex structure of language by the BERT algorithm

Another thing that is interesting to know about the bert algorithm is understanding the position of words in sentences. what does it mean?
Suppose you type “I want a book” in the Google search bar. Google does not look at the individual words of this sentence as separate units, but understands the meaning of each of these words by their relationship to each other. In this example, if we add an extra letter like “one” to a sentence, and change it to “I want a book”, the meaning of the sentence also changes and changes according to the results that Google shows you.

 

Before the launch of Google Bert, Google did not notice the difference in suffixes in phrases, and it can be said that it showed almost the same results. But after the Burt update, Google is fully able to understand the semantic difference caused by the presence of additional letters and by searching for each phrase, it displays the results related to the same phrase.

Site optimization methods for the Burt algorithm

Since SEO is the process of optimizing a site and its content for search engines, so any change that search engines make to their algorithms will change the SEO process! If we talk about Google, we have to point out that this is not something you can consider “optimizing for Google BERT”, but you can make changes to your SEO strategy, especially content SEO; Including:

 

1- Be careful not to use too many keywords

Keyword repetition is not important in this algorithm, because Google understands every single sentence of a sentence. Therefore, you do not need to use high-density keywords, and even if you have not used keywords, you may be ranked in it. Because Google knows what your content is about and what questions you are answering. Read the Keywords article for more information on keywords .

2. Use Long-Tail keywords and frequently asked questions

Use Long-Tail words and expressions and so-called long tail and user questions. It may not seem like a new thing, but the BERT update has made these queries more important. Google likes you to answer users’ questions directly. Since most slang questions are searched in the form of long sentences and queries, using this method can be useful for you.

3- Generate content for the user

What you need to carefully implement in your content strategy is to give complete and clear answers to users’ questions; You have to give the best and most complete answer to the users. So that the user gets the answer to his question by reading the content of your blog or article or product. Of course, it also depends on the type of issue. For example, when you search for “All About Google Algorithms”, the longer the content, the better, and Google will recognize that.

Frequently Asked Questions

What is the bert algorithm?

Burt algorithm is based on artificial intelligence and is more advanced than other Google algorithms. This algorithm can understand and analyze our language exactly the way we use it.

Is Google’s Bret’s algorithm similar to Rank Brain’s algorithm?

Burt algorithm and Rankbrain algorithm are both based on artificial intelligence, but in fact they are not related. At best, we can say that these two algorithms are complementary.

What is the difference between Burt algorithm and other Google algorithms?

The most important difference between this algorithm and other Google algorithms is related to better understanding of spoken language and human conversation in the terms searched by users. With the help of this algorithm, Google can even understand prepositions and polysemous words.

How is the bert algorithm able to understand spoken language?

This algorithm, which is one of the amazing achievements of Google, can with the help of artificial intelligence can deeply understand language structures; Maybe something like a human.

Concluding remarks

As mentioned earlier, Burt’s algorithm is Google’s latest and most amazing achievement in search engine optimization, which can understand human languages ​​as well as the human brain, but it’s certainly not Google’s latest innovation, and it’s still not much of a challenge. It remains to be seen whether this algorithm or the design of new algorithms will be resolved in the next few updates.
We suggest that if you are interested in how the Burt algorithm works and topics related to NLP and Google artificial intelligence, be sure to read about the Turing test and the challenges of evaluating artificial intelligence. Of course, you should know that this algorithm has not been fully implemented on Persian language yet, but we want to ask you that after the full activation of this update for Persian language, in your opinion, in addition to the methods we mentioned, what other methods can help SEO site optimization Slow? We look forward to reading your answers.