What is white hat SEO, and what is its purpose?

SEO is one of the important facilities and tools of today’s digital world. But what does SEO mean? We have explained this well in the article What is Google SEO? In a general definition, we can say that SEO is a set of activities carried out to optimize the content of websites. Its ultimate goal is to increase website traffic and the website’s ranking in Google search engines. This article aims to answer this question: What is white hat SEO? After explaining this issue, in the Google SEO article, we mentioned the types of Google SEO and listed the features and methods of each. In one of these categories, Google SEO is divided into three categories:

White-hat SEO (white-collar), black-hat (black-collar) SEO, and a category between the two called gray-collar (gray-collar) SEO. As we said earlier, we explained white hat and black hat SEO. Here we address the question of which SEO is white hat SEO and what is the purpose of white hat SEO.

Who is white hat SEO?

White hat SEO is a set of legal and correct activities whose goal is to increase the site’s number of visits and traffic in a real and correct way. White hat SEO also performs these activities and adheres to Google’s rules. This adherence makes the site’s Google ranking rise slowly and stays high.

At the same time, black-collar SEOs create fake traffic on the site by bypassing the rules or taking the wrong ways to do it. This problem causes Google to recognize these errors after a while, and the site is recognized as a criminal.

What is the purpose of white hat SEO?

In white hat Google SEO, like any other type of SEO, the goal is to increase traffic and views. In addition, it is important where the page ranks among other websites and appears as the number one page when people search.

But there is a very important point in the work of white hat SEO workers, which is considered an important difference from a black hat and sometimes gray collar SEO workers. It is also that this type of SEO is safe and secure. Safety is the next important goal of this group of SEOs.

Any disobedience to Google’s rules can cause serious problems and risks for your website. The highest level of these risks is the Google penalty. But what is Google’s penalty? The penalty means throwing the website out of the Google results list. But in fewer cases and smaller violations, your Google ranking will decrease.

Many websites spend a lot of money to increase their site traffic. Now imagine these expenses knowingly or unknowingly spent on black hat SEO. In this case, if Google finds out about black-collar violations, not only will those costs be wasted, but the risk of Google’s penalty will also threaten them.

What are white hat SEO activities?

Now that we have defined the goal of white hat SEO, we can examine the activities that lead to this goal. These techniques are used for many websites and give unparalleled results in the long run. So join us to name these activities and distinguish white hat SEO from black and gray collar SEO.

Producing good and quality content

The most important activity we must do in white hat SEO is producing quality content. When you produce good and significant content, the audience and users of your site will be more receptive to it, which will lead to user satisfaction. Google also checks this satisfaction through the number of visits and duration of visits, subsequently improving your site’s rank. This production content has different features.

For example, we cannot say exactly how many words are suitable for increasing the number of visits. Still, we can say that any amount that conveys the content completely and usefully is sufficient. So, according to your topic, you can increase or decrease the number of words. Use correct and beautiful paragraphing in your text. This problem makes the audience’s mind not get bored amid a huge amount of content and can easily find the desired section.

The next point is to use photos and videos well and logically on your site. This issue has several advantages—first, the time on site increases, which is an important component of the site’s usefulness. Second, as soon as you put the video on your site, it means that you have given importance to the richness of your website, and Google will also consider this issue a positive feature.

In addition, you can put downloadable files on your site that will help enrich the text. In the same way, you can make external and internal links so that the user can refer to other pages to reach other desired content.

Correct use of keywords or keywords

Keywords are an important part of an SEO text. Therefore, you should pay attention to the amount of their use. SEO work should pay attention to using these words in the right amount, and also their placement in the text should be natural. It is certain that if the keyword is repeated unnecessarily in the text, the richness of the text will be reduced. At the same time, the amount of keyword usage should not be less than the density. Otherwise, Google will not notice this keyword.

Organization of site content

You need to organize your content if you want Google bots and other search engines to find and show your content easily. This organization is done through the categorization of content and subheadings as well. In addition, giving internal links also clarifies the connection between pages. Similarly, if the site’s appearance is clear and understandable for the audience, it will positively affect the number of visits and traffic to your site.

Improve site speed

Nowadays, people operate at high speed in the virtual space and do not have much patience. Because of this, users and searchers will wait only a few seconds for your site to load. You can use Google Page Speed ​​Insight, which is Google’s speed test tool, to analyze the speed of your site.

In addition, GTmetrix is also a famous tool for knowing the site’s speed. This article tried to tell what white hat SEO is and its purpose. In the following, we listed some ways to achieve this goal. We hope that you have made enough use of these materials.