Technical SEO refers to site and server optimization that helps search engines improve your site’s organic ranking. In their results, search engines give better treatment to websites that show good technical capabilities, for example, a secure connection.
Technical Search Engine Optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can easily crawl, index, and present it. Most marketers and business owners use technical SEO to improve their website’s chances of ranking well on search engine results pages (SERPs).
Why is technical SEO important?
Technical SEO is essential because it helps you create a website that is easy for search engines to understand. If a search engine can crawl, index, and render your web pages correctly, it increases your chances of ranking in search results. By following the principles of technical SEO, you can have the best site with the best content.
But if your technical SEO is messed up, Google will not rank you. In the simplest case, all search engines should be able to find your website and show it to users on the Internet. But keep in mind that even if Google indexes your site’s content and shows it to users, it doesn’t mean that your work is done.
The reason is that for your site to be fully optimized for technical SEO, your site pages must have sufficient security and be optimized in terms of SEO. The easier you make your content accessible to Google, the better your chances of ranking. Stay with us in the following article so that we can review the necessary things that you should pay attention to to ensure the progress of your technical SEO.
1. Use SSL to improve technical SEO.
In short, SSL (Secure Sockets Layer) certificates are a security measure for websites. Google always recommends sites secure user information with SSL certificates. Whether the website collects personal information, Google rewards sites with SSL certificates with increased search rankings.
Installing an SSL certificate on your website is required. SSL should be set up on all new websites. Having a certificate on your site has a lot of value and credibility. An SSL certificate shows that your site is verified on the Internet and that user information on these sites is safe and secure. Also, SSL improves your SEO ranking.
2. Make sure the site is fully responsive
A responsive website automatically adjusts to any device and can be easily used on mobile, tablets,s and desktops. Google has repeatedly stated that having a responsive site can greatly impact the ranking and SEO of a site. Therefore, it is necessary to ensure that your website is fully responsive and displayed in the best possible way for desktop, mobile, and tablet users.
3. Speed up your site to improve SEO.
Search engines always prioritize sites that load fast. There are several ways to increase site speed:
- Use fast hosting.
- Use a fast and reliable DNS provider.
- Reduce HTTP requests as much as possible.
- Try to use small and very small image files.
- Compress your web pages (this can be easily done using GZIP).
4. Check the broken links
Any broken link on your site’s pages will cause problems for your site’s SEO. A broken link can waste your crawl budget, create a bad user experience, and lower rankings. One way to find broken links is to check the crawl report. It will give you a detailed view of every URL that has broken links. You can also use DrLinkCheck.com to check for broken links.
5. Site structure and navigation
The site’s structure is one of the important technical factors of SEO, and the structure of your website is considered the cornerstone of any technical SEO. Everything you do to customize your web, from URLs to sitemaps to using robots.txt to block search engines from those sites, is affected by your site layout. So if you do this step correctly, you don’t need to worry because Google will index all the pages of your site.
6. Fix duplicate content problems.
Duplicate content can be very boring for users. They can also hinder search rankings, SEO, and getting more traffic. Search engines are not interested in duplicate content. Famous search engines such as Google and Bing advise website managers not to use duplicate content on their pages because this lowers their SEO rate. You can solve the problem of copying your content by using SEO analysis and the canonical tag to let search engines know where your content’s “original” version is.
7. Create an XML sitemap.
Simply put, an XML sitemap lists your website’s URLs. XML acts as a road map to tell search engines what content is available and how to access it. Also, this file contains useful information about each page on your site. For example, it contains information such as when you modified a page or how often your site is updated.
Having a responsive site is seen as a very important ranking factor by search engine algorithms. Websites with special technical features get a special status in SERP from search engines. Technical SEO issues may compromise your search marketing goals. On the other hand, failure to correct technical SEO issues leads to lower rankings, negative engagement metrics, and crawl errors. It can even lead to your website disappearing from search engine results.
However, the SEO technicalities above cover all the necessary steps to ensure your SEO professional is ready for prime time. Following these practices will help ensure that the strength and structure of your site meet the expectations of search engine algorithms and will be rewarded as a top-ranking result in search results.