What is Google Analytics?
Google Analytics Considering the competitive world, every internet business needs to know users’ interactions with their sites to plan usefully and increase the number of users entering the site. In the virtual world, it is very important and vital to attract the target audience so that loyalty is always created in the customers; But how do we plan for users we don’t know? The main problem of internet sites is not knowing the behavior of the users and not knowing what kind of content the users are interested in so that they can know the weak and strong points and focus on them. To solve this problem, collecting relevant data for analysis is necessary to improve our business.
What is the use of Google Analytics?
We use Google Analytics to analyze data for the following reasons:
- Who are the visitors to our site?
Information such as age group, gender, and users’ interests is very important in identifying our target audience and their needs according to this information.
- How were visitors directed to our site?
Recognizing that the promotional emails sent or published articles or our advertising campaigns were effective and led to users entering or other factors.
- How have users reacted after entering our site?
We need to know whether users who enter our site stay on the site or leave the site at first glance. Or do they download our educational files?
- Have our users performed the planned site activities?
Membership in the site, membership in the newsletter, and most importantly, buying products
- And finally, how powerful is our website?
What is the potential of our business?
To collect and analyze this data, we need a powerful tool, and Google Analytics is our best possible tool. In this series of tutorials, we are going to learn how to activate this tool on our site, record information in it, and use its analysis to improve our business by knowing all this information.
