Security can be seen as one of the infrastructure issues of websites. As a rule, the low security of the website can cause many problems and issues. In addition, it will have a negative impact on branding, which is against the growth and development policies of online businesses. In this article, we will discuss the impact of site security on SEO, which is a very important issue and should be paid attention to.
Does security affect SEO or not?
To be able to answer the question of whether security affects SEO or not, two general issues should be raised. The first issue is ensuring the overall and structural security of the site, and the second is ensuring the security of information exchange, especially for site users. The first case is a situation in which security measures minimize the possibility of hacking the site, but in the second case, information exchange is done in an encrypted form using a security certificate. In the first case, which is related to general and structural security, we will not positively impact SEO. Still, if the site has security problems, it will hurt SEO. If the site’s security is provided, we will not have any positive effect on SEO, but if it is not provided, we should expect a negative effect on SEO. In the second case, which is about the use of an SSL security certificate, the issue is slightly different, and using an SSL security certificate will have a positive effect on SEO by following a series of instructions. Although its effect is not great, it is not ineffective either. The instructions that must be taken into account so that the SSL certificate has a positive effect on the site’s SEO are as follows:
- All http pages should be 301 redirected to https pages.
- It is better not to use a free SSL security certificate.
- There is no error from the certificate and it is green in the browser.
- The security certificate used for browsers is valid and identifiable.
Why is security important?
Regardless of the discussion of the impact of site security on SEO, we must pay attention to the fact that the durability and survival of any site and anything depends on security. Without security there is no survival and this is also true on the web. If the site has security problems and is hacked, even if the problem is completely solved, its credibility will be damaged. So it is better to think about securing your site from the beginning. In this regard, we suggest you read the following:
- Training is to increase security
- Training on securing WordPress and preventing WordPress hacking
- Necessary actions after hacking WordPress
- Hacking of the site and necessary measures to restore it
- What is network security?
The impact of site security on SEO
The bigger a site and online business get, the more likely it is to have security risks. For this reason, the effort to provide security should be at different levels, especially big brands more than small businesses. This does not mean that security is not important in small businesses, but it means that larger businesses have the possibility of using more advanced and efficient tools and it is better to use them.
Websites, most of which are online businesses, always need security during the three basic stages of launch, management and development. In fact, when setting up the site, the necessary care must be taken to provide a secure infrastructure. After launching the site, the necessary measures must be taken to ensure the security of the server or host as well as the content management system used. Things like correcting and limiting access levels, using two-step verification and control tools, etc., all of which together provide ideal conditions for the site in terms of security.
In general, we suggest that you pay attention to the following things to ensure the security of your website:
- Make sure your hosting is secure. It is better to get hosting from reputable companies.
- Use a reliable and secure content management system. For example, WordPress, Joomla, etc.
- Do not use any invalid, illegal or invalid templates, plugins and codes.
- Always study and research about securing your website.
- Always update the tools used on your site.
Summary of the impact of site security on SEO
Undoubtedly, every site needs visitors and without them it will not be worth much at any quality level. In fact, it is the users and visitors of the site who give the site credibility and value to a large extent. One of the best ways to achieve this is to pay attention to SEO. As mentioned, many factors are directly and indirectly involved in SEO, one of which is security, especially for users. If you plan to develop your online business, we suggest that you always pay special attention to the security of your website. Finally, if you have any questions, doubts or comments regarding the impact of site security on SEO, please post them in the comments section