The impact of site structure on SEO

Implementing a regular structure on the site is one of the most important and effective things in SEO. In fact, we have to implement the structure of the site in such a way that the accesses to other parts are in the most ideal way possible. In this article, we will teach you how to implement the ideal structure on the site and discuss the impact of the site structure on SEO.

Why is site structure important?

The key here is the ease of access. Easy access to different parts of the site is very important. Users don’t know exactly where their favorite topic is located on your website. You should design the site so that the user finds a connection between the desired subject and the access path as soon as he enters the site. For example, if a visitor is looking to buy a monitor on a store site, we must provide access to it through the user interface. If this access is not completely direct, at least we should create a path close to it on the site.

For example, pay attention to the Digikala website menu in the image below:

The impact of site structure on SEO

A person who is looking to buy a monitor can easily see the digital product in the main menu and find the monitor option in the submenu. This access allows the user to easily be directed to the desired page within a few seconds. factors This issue is one of the user experience that is provided to the user through the user interface .

Why does good structure have a positive effect on SEO?

User experience or UX is one of the most influential factors in website SEO. Creating an ideal structure is also important in the UX framework because it somehow increases the level of effective user interaction with the site. This allows the user to access the desired page and reach what he wants easily. This issue will also increase the user’s satisfaction with the site, which in general causes the bounce rate to decrease and the user’s time spent on the site to increase. The issue that Google refers to is to design the site for the user, not Google! In fact, it can be concluded that the satisfaction of the user is the satisfaction of Google, and this issue in general means a good result in SEO due to the creation of a good structure on the site.

Solutions for implementing the ideal structure

The best time to create an ideal structure for the site is when the site is designed and launched . We suggest creating pages, categories, sub-categories and all items virtually and transfer the final design on the site. But if your site has been launched for a long time and is not in a good condition in terms of structure, you can correct the structure of the site. It should be noted that correcting the site structure is a very sensitive and difficult task. It should also be noted that in case of changing pages, 301 redirect should be used to transfer pages.

If you change the pages of the site, be sure to read this article: What is redirect 301 and what is its use?

Explaining the impact of site structure on SEO

page, Google In the Search Engine Optimization (SEO) Starter Guide discusses the concepts of SEO in an introductory manner. If you read carefully, you will see that in many cases this is the ideal structure that Google proposes. Among the things mentioned by Google for the preliminary concepts of SEO, the following can be mentioned:

  • The importance of regular structure in site URLs
  • The importance of access routes to different parts of the site
  • The importance of implementing markup structures such as Schema Markup

In this way, the importance of regular structure and the impact of site structure on SEO is obvious, and if you want to get a favorable result in this way in the search results of search engines, especially Google, you must implement an ideal and regular structure on your site. In order to gain more knowledge in this field, we recommend that you also read the following content:

  • Basic use of tags in WordPress
  • Change unique links in WordPress
  • What effect does WordPress have on site SEO?

Implementing an ideal structure with WordPress

As you can see in the picture below, WordPress is the most popular content management system in the world. WordPress has a very good structure in terms of technical and SEO, and you can launch the most ideal websites with it.

The impact of site structure on SEO
The impact of site structure on SEO

To implement the ideal structure in WordPress, it is recommended to do the following:

  • Setting unique links so that the pages of the site have a good address and structure.
  • Smart use of tags and categories in WordPress
  • Using the Yoast SEO plugin to organize the site pages
  • Using Schema Markup to display justification and better guide users and search engine crawlers