blog posts

How to make backlinks on the site? Backlinks are an effective tool in the process of SEO and site optimization, which can be used to make different sites accessible to others. In the visitation process, we rescue sites from the depths of Google’s rankings and bring them to the highest possible rank.

This way, people can visit different sites with a simple search. In this article, we intend to introduce backlinks to you in a compact and simple language and share various information about them.

Is it better to get backlinks from a reputable website or from a completely relevant website?

Let’s examine all aspects of this story together and finally make a decision. When we get a backlink from a reputable site, we get a backlink from a site that has a high authority domain. This issue is very important for Google algorithms. Because a reliable site has confirmed us, this can greatly help SEO and optimization of our site.

In the second place, the visitors of that site are valid and important. Authentic sites have thousands of daily visitors; if ten percent of them click on our link and visit our site for 15 seconds, a miracle will happen to attract our natural traffic. The natural traffic attraction parameter can also greatly help our site’s SEO.

So far, the authoritative site has done us two big favors, but what is the benefit of a site related to our keywords? Naturally, the related site does not have that domain authority, so it cannot help us to fool Google’s algorithms. Instead, the related site covers our target community for business issues. There are people on the related site as visitors or audiences for whom our activity is important.

This is where the natural traffic that is attracted may be less, but we get a professional audience that we can count as our customers. Of course, attracting traffic also helps the site’s SEO, and the use of related sites is not limited to commercial purposes. After fully explaining the dimensions of using these two types of sites, we have to decide whether winning the SEO battle and getting high Google rankings is important to you or whether you also have business goals.

How does social media affect link-building?

In terms of vocabulary and technical terms, we call any link that takes us to the site or the so-called landing page in the off-site environment a backlink. Social media are functionally outside the process of search engines. So, the use of backlinks in this method is unrelated to ranking improvement algorithms’ performance. But the only way of SEO and optimization is not to improve ranking by increasing credibility.

One of the parameters that can help SEO and website optimization is attracting an audience or natural traffic, and social media help to obtain this parameter. Making links and getting backlinks from social media is very simple. You may create a virtual page yourself on social media platforms and use your links in the description of the posts or insert it in your bio page to direct your audience to the desired site.

Or, by paying advertising rights to a popular page, you submit your traceable links to the admin of those pages so that the admin will advertise your links. In this case, you can still help the SEO of your site by attracting traffic. Social media are based on introducing different pages to different people. For example, on Instagram, there is a section called Explorer that predicts your tastes based on algorithms and introduces you to the content you like.

Or the same thing happens on Twitter’s timeline and YouTube’s home page. With the help of these social media, you can attract different people to your page and provide yourself with a wide range of contacts and customers. Now, by using a correct strategy in digital marketing, you direct all this social force toward your site.

This is where more audiences provide you with more natural traffic, which helps you grow and improve your ranking in search engines like Google. In this way, it is even possible that the social page is not for you. Rather, an advertisement in the virtual space will do this for you. In this case, the process of attracting traffic will still happen, but the fact that you have a virtual base on social platforms will multiply the probability of your success.

Do social media backlinks affect SEO?

In terms of vocabulary and technical terms, we call any link that takes us to the site or the so-called landing page in the off-site environment a backlink. Social media are functionally outside the process of search engines. So, the use of backlinks in this method is unrelated to ranking improvement algorithms’ performance. But SEO and optimization is not the only way to improve ranking through increasing credibility.

One of the parameters that can help SEO and site optimization is attracting an audience or natural traffic, and social media help to obtain this parameter. Social media are based on introducing different pages to different people. For example, on Instagram, there is a section called Explorer that predicts your tastes based on algorithms and introduces you to the content you like.

This also happens on Twitter’s timeline page and YouTube’s home page. With the help of these social media features, you can attract different people to your page and provide yourself with a wide range of contacts and customers. Now, by using a right strategy in digital marketing, pour all this social capital toward your site.

This is where more audiences provide you with more natural traffic, which helps to grow and improve your search engine rankings. In this way, it is possible that the social page is not yours, but an advertisement in the virtual space will do it for you. In this case, the process of attracting traffic will still happen, but the fact that you have a virtual base on social platforms multiplies the probability of your success.

List of strong backlinks of social media

For more impact on our backlink performance, we need to be present on platforms where our target population is more present. This is where a cause-and-effect relationship is established, resulting in a stronger network wherever our target community exists. For example, to get backlinks in the field of architecture, it is better to work on Pinterest social media; Because the density of architects and designers is much higher there.

Or when you are selling clothes online, your safe is Instagram and Twitter; young people are eager to try new clothes on these two social media. In this way, we must consider that each platform is effective for a target community and Mitwand is a traffic generator for us.

How to track your website links?

Trackable links or UTM are a type of link that links are tracked using. These links are very useful in advertising campaigns because they can be used to monitor all the activities of a link to see if our advertising strategy has been able to work properly or not.

Another use of these links is checking and analyzing contacts and customers. With this, you can find the conversion rate of links and links that have been clicked the most or even the products and sites your audience is most interested in using analysis tools such as Google Analytics.

For this purpose, we can track links by changing the structure of URLs. How to apply this structural change? At first, UTM codes were created using Urchin software. But today, using the tag manager or even Google’s tools, such as Google Analytics, we can easily make changes in our site’s external and internal links to make them trackable.

How to avoid bad backlinks?

The best way to avoid bad backlinks is not to use them! But the main question here is, what backlinks are bad? At the beginning of the matter, we may consider backlinks out of order or broken as bad. Still, in principle, the term “bad backlink” is incorrect because we are dealing with low-quality backlinks received from the wrong source, i.e., the wrong site. Or, in a worse case, we have used them incorrectly due to not having enough information.

How to use backlinks can be very influential in the role they play. For example, you should observe the limit of 40 to 50 backlinks per page and always place your internal links two to three times more than your external links. Or get multiple backlinks from one domain instead of using different domains. With these executive suggestions, you can play a significant role in the functioning and effectiveness of your backlinks.

In a general format, the most important factor in influencing a backlink can be introduced as “backlink quality.” A quality backlink has degrees of points in different fields. For example, the higher the ranking of a backlink site, the more valuable the links are.

Mostly, the most important parameter in poor quality or quality is the Alexa rank of the backlinking site. Of course, another concept called domain authority is also involved in this parameter. But apart from this category, another influential factor is spam score. Do not use sites with a high spam score because these sites are considered invalid by Google.