What is the purpose of SEO management?
What is SEO management? What is the purpose of SEO management, and who is an SEO manager? These are the questions that we intend to answer in this article. Earlier, we discussed the types of SEO jobs and specializations in the article “Introduction of the SEO job as the most profitable job in recent years.” This article will discuss this position in the SEO industry in more detail.
What do SEO managers do?
How is SEO management, and what are the duties of SEO managers? In the article “Everything you need to know about SEO” and “Everything about SEO and web optimization
“We have introduced SEO. Meanwhile, the role of the SEO manager becomes meaningful as someone who establishes the strategies of an organization in SEO marketing.
As part of the team, this person organizes, leads, and, when necessary, revises the strategies and techniques necessary to achieve the best results. SEO management aims to maximize results and achieve marketing, sales, and business development goals through the SEO industry.
The first step in successful SEO management: audience knowledge
The first step in SEO management is to know the target audience. Companies that excel at SEO have a deep understanding of their audience. These companies have researched and understood what the target market wants from their business, product, or service. They also know the common concerns and problems of their target audience. To be a successful SEO manager, you must understand your target market at this level.
Spend time researching your target market and answering the following questions:
- What problems does my product or service solve for users?
- How is my target market different from other providers?
- What characteristics define my target audience?
- When my audience has a problem or question, where does it go to solve it?
The second step in successful SEO management: Competitor analysis
Competitor analysis can provide tremendous insight for SEO management. That is why it is in the job description of an SEO manager. Whether you work with an SEO agency or run your own business, make competitor analysis part of your core plan. To analyze competitors, it is very important to know the types of competitors and how to check them.
Identify your competitors and categorize them as follows:
1. Direct competitors are the organizations you compete with offline or online. Assuming that you are a dairy producer in Shiraz, users who search for the phrase “dairy production companies in Shiraz” will put you in competition with other producers in this field. You probably already have a list of your direct competitors. Now you have to pay attention to their presence in the market and how they invest in the SEO industry.
2. Indirect competitors are the companies you compete with within the search results. For example, two manufacturing businesses may compete for the search term “manufacturing companies in Shiraz” even if they produce different products.
Now, as part of the organization’s SEO strategy in SEO management, you want to analyze your competitors. In the first step, you know that direct competitors are more important. But in some cases, you may find that a direct competitor doesn’t have an SEO strategy. It is where indirect competitors can become more important because most of them owe their high rank in search results to SEO.
How to check competitors’ strategies in SEO?
By looking at the following items, learn about the SEO strategy of the competitor company and use them in your organization’s SEO management.
- Backlinks.
- Domain age and page history.
- SEO techniques
- and optimization methods.
- Traffic value (organic or inorganic).
- Targeted keywords.
The third step in successful SEO management: website optimization
In SEO management, the previous two steps are very important. So that it can determine how to start the third step, start the website optimization process based on the information obtained from the previous two steps. But note that this process takes time. So approach this task with realistic goals. For example, if you have 30 pages on your site, it’s probably impossible for your team to optimize all pages in a month.
The following are the things that you should monitor the optimization according to:
- Title: The title is displayed in the search results. Therefore, it should attract readers and encourage them to click on your website. Your title should have the keyword you want.
- Meta description: Meta description also appears in search results. But it is not visible to users. Rather, it helps the search engine to get better leads from your page.
- Subheadings are displayed on your page, and divide your content into organized sections. You should use keywords in more than half of your headlines for the best results.
- Images: A page should have useful images for users. Images can improve the readability of your page. The keyword and the name of your website should be used in the name of the image file and the text below the image.
Content: The content of your page should provide what users are looking for. In your paragraphs, it is very important to use keywords. But be careful not to deceive the user with misleading keywords!
The fourth step in successful SEO management: monthly reporting
To know how well your SEO management and the team have progressed, you need to measure your website data. You can create a regular schedule to review and measure the performance of your strategy. Share this app with other members of your team. See team growth in the following areas in monthly or weekly plans:
- Organic traffic.
- Ranking in search results.
- Backlinks.
