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Google uses a complex system called Google search algorithms to retrieve data and rank the results; the performance of these algorithms is to show the best results to the user in the fastest time.

Algorithms aim to show users the best results based on their search. These algorithms are constantly updated and take more and more content and user experience into account.

The number of these algorithms was a handful in the early years, but now Google makes thousands of updates to its algorithms every year, and sometimes these changes are so minor that they are not noticed. But sometimes, the changes made in these updates are big and affect the search page results.

If you want to make your site available to users in the first search results, you should know that if you know the new Google algorithms in SEO, you can easily grow your site with the help of this Google search algorithm and make it Get to the first search results. If you want to take a step to optimize your site or if you are an SEO professional, we recommend that you do not miss this article. Because knowing new Google algorithms can help you in SEO. Do not forget that you cannot become a successful SEO if you are unfamiliar with Seo algorithms.

New Google algorithms in SEO that are effective in results

• Helpful Content
• May 22
• MUM
• E-A-T
• Mobile First Index
• Brett
• medic or medical
• Man
• blind mouse
• Rank up
• Gordon’s mobile phone
• pigeon
• Payday Loan
• hummingbird
• zebra
• Page Layout
• END
  pirate
• Penguin
• Venice
• Content freshness
• Panda
• caffeine
• Hilltop
• Google Sandbox
• Google dance
• Page Rank

For you to get to know these algorithms well and know how their performance can affect the search page results, we will explain each one in detail below. Since this article is about the latest Google algorithms in SEO, we start with the latest Google search algorithms, Because you may be familiar with some of the old algorithms.

Helpful Content

The latest algorithm that Google has provided is Helpful Content; it mainly removes the content that is not useful in the results. Many sites overused keywords to rank high in search results. This algorithm removes such sites from the results; Because these sites do not provide useful content to users.

On August 18, 2022, Google introduced this algorithm. If your goal in writing content is getting more views and traffic to your site, you will get hit with this. Using this algorithm to your advantage is better to consider only the user and his need and produce content for the user and the need he searched for.

Core update May 2022

On Twitter, Google announced a massive kernel update called the May 22. The performance of this algorithm is part of the updates that Google makes for the ranking process throughout the year. This update started from May 22, 2022, to June 9, 2022, when it was completed.

There was a point in this update; although it does not target a specific factor, it affects the increase or decrease of search rankings, Of course, by focusing on the content!

In this update, the pages whose rank drops will not be penalized but will be re-evaluated against the content that has been updated so that the updated algorithms do not lower your site’s ranking and focus on providing quality content.
MUM algorithm (Multitasking United Model Algorithm)

This algorithm was released in 2021. The advantage of this algorithm is that it can perform several tasks simultaneously because other algorithms perform tasks one after the other; But what are these tasks that the MUM algorithm can handle? This algorithm simultaneously reads the text, understands the concept, and uses video and audio to reinforce it.

It might be interesting for you to know that this algorithm has mastered more than 75 living languages of the world and can receive the information correctly, and show the best results to the users.

Google search algorithm E-A-T

One of Google’s new SEO algorithms is E-A-T, a summary of the three words Expertise, Authoritativeness, and Trustworthiness, which monitors sites that operate in the health, finance, and law. The emphasis of this algorithm is on expertise, credibility, and trust. The focus of this seo algorithm was initially on sites related to your financial capital and life, but Google plans to use this algorithm for other areas as well.

In this algorithm, the person who writes the content is also important; In this algorithm, the person producing the content must be an expert and reliable, and the content he writes must not be a copy. Another factor important for this algorithm is reliability; suppose you have a site in the field of business advice. This Google search algorithm must evaluate you as more trustworthy than other sites and businesses to show it to users.

Mobile First Index Algorithm

The mobile-first index algorithm is from 2019. This algorithm was created because users used more mobile phones than desktops for searching; with the development of smartphones, the percentage of using mobile phones for searching increased, and this became the reason for Google to focus on putting the mobile version of the sites. In this matter, it has progressed to such an extent that Google prioritizes the mobile version and indexes the pages through the mobile version.

BERT algorithm

The Burt Google algorithm was introduced a year before the Mobile First Index algorithm, one of the biggest changes that Google has made recently. This algorithm has widely affected many sites; for example, on average, Burt’s algorithm affects one of every ten sites.

BERT algorithm stands for Bidirectional Encoder Representations from Transformers, a two-way encoder represented by transformers. This algorithm is a learning machine that depends on the neural network that was created to process natural language so that it can understand the user’s meaning from the search and understand the contents well to show the most relevant and best results. . This algorithm can understand the phrase from the previous and next words, it uses the text and word relations to understand the words.

Medic Algorithm

Google updated the medic Algorithm in 2018, which affected many sites, and caused big changes in site rankings. As its name suggests, the algorithm medic or medical is a medical site. This is to prevent the spread of false information about medicine and health. When Google presented this update, all the sites that operated in the field of medicine, health, health advice, and even lifestyle were affected by this algorithm. Of course, some of the sites whose ranking changed under the influence of this algorithm were related to non-medical sites.

Fred’s algorithm

This algorithm is among the latest Google algorithms in content compared to other algorithms. Because Google updated it on March 7, 2017, in explaining the name of this algorithm, we must say that Gary IIIyes announced on Twitter that all the updates that will be released from now on, and no name for them, will be called individual.

Poor-quality sites, especially sites that use affiliate marketing, were affected by this algorithm. This algorithm helps with the E-A-T algorithm so that the sites shown to users in the results have the necessary quality. Keep in mind that if your site has the following features, it will probably be removed from the top ranks by this algorithm and exiled to lower ranks!

• You put a lot of ads on your site
• You have poor-quality content
• You make poor-quality links. (If you want to make quality links, read the article on backlinks in SEO)
• The number of affiliate links is high
• There are many advertisements in the content
• Audiences are not interacting with your content.

If your site has these features, it is better to fix them to avoid the influence of this algorithm.

Possum’s algorithm

This algorithm is known as the blind mouse algorithm in Farsi. This algorithm can be seen as a complement to the pigeon algorithm, which helps to improve local SEO. With the help of this algorithm, both users can see search results close to them, and businesses can find many customers. Let’s say you are looking for a dermatologist. With the help of this algorithm, Google will show you dermatologists who are near you, which can be useful for you and the dermatologist!

Rank brain algorithm

The rank Brain Algorithm is one of Google’s Seo algorithms we can. Because of its superior intelligence, it became one of Google’s famous algorithms. In this algorithm, Google has used a machine learning system that can guess words liar to it and find their similar meaning, and based on that, show more relevant results to the user. This algorithm was published in 2015, and in 2016, Google officially announced that this algorithm is one of the three main algorithms for ranking sites. You can only write more quality content if you want to use the Rank Brain algorithm for your site’s SEO.

Mobilegeddon algorithm

The correct pronunciation of this algorithm in Farsi is Mobile Gedon, published in 2015. This algorithm evaluates the site’s responsiveness and mobile-friendliness factor in the ranking as a positive point. This issue is because the number of searches done on mobile phones is high, so sites that are well displayed on mobile phones should be ranked higher. Note that the importance of Google Your site is more mobile-friendly than desktop. Of course, three years later, one of the other things that Google made one of the important factors is site speed.

If you want to use this algorithm to your advantage, use responsive templates or fast mobile pages. The technology of fast mobile pages is called AMP. With the help of AMP, you can increase the speed of your site on mobile displays.

The Google Mobile-friendly test tool is one of Google’s tools that you can use for free to see if your site’s pages are mobile-friendly.

Pigeon Algorithm

The Pigeon algorithm is a 2014 product that focuses on local SEO. This algorithm helps sites with local businesses show up in the results. The blind mouse algorithm was created to complete the performance of the pigeon algorithm. In this algorithm, when you are looking for a bookstore, the results of another city are no longer shown, but the nearest bookstore is shown to you.

Payday Loan algorithm

In 2013, Google decided to combat pornographic and gambling sites by creating a Payday Loan algorithm. These sites are known as spam and are not shown in search results.
Google Hummingbird Algorithm

In 2013, Google updated this algorithm to understand user searches better. Google wanted to have a deep understanding of the concept of queries. Before this algorithm was updated by Google, when a user searched for a phrase in Google, Google would show results that contained the user’s typed keyword on those pages. This caused some sites to get good rankings in the results by using keywords incorrectly. Hummingbird understands the topic and the main context of the query, and to use this algorithm to your advantage, you don’t need to use only keywords; synonyms and synonyms can also help you.

Interestingly, the hummingbird algorithm was founded for voice search. With the help of this algorithm, you can see the result you want, even if you have typos and misspellings.

To rank in Google with the help of this algorithm, it is enough to use the keyword and its synonyms. Try to write more readable and fluent content. Google needs to show the user content that is useful and meets the user’s needs.

Of course, remember that this algorithm does not penalize you; it only lowers your rank (of course, it is not a small penalty)!

Zebra Algorithm

In 2013, the zebra algorithm was updated by Google, which is an update to the core algorithm. In this algorithm, store sites are targeted, and stores that do not have the required quality are removed from the results.

page layout algorithm

The Zebra algorithm was updated in 2012. Page Layout was formerly known as Top Heavy. This algorithm aimed to target sites that used excessive amounts of advertising. The algorithm changed once in 2014 and again in 2016 and was updated for better performance. After the last update of the Zebra algorithm, Google announced that it has no problem with ads that are on top of the page and are not annoying to the user, and sites can place ads on top of their page without being penalized by this algorithm. Google’s crawlers can track pages, identify sites with annoying ads on their pages, and remove them from the initial results list.

Penguin algorithm

And finally, we reached an algorithm that is effective on the links of a page and takes care of their quality. The penguin algorithm penalizes sites that have used malicious links or bought links! When links became one of the ranking factors, many people started to buy links, and when Google realized this, it fought with these links in various ways. One of these methods is the Penguin algorithm. If you want this algorithm to change the ranking in your favor, it is better not to buy backlinks at all and never use black hat SEO to get higher rankings because as fast as you have climbed, faster than It will drop.

EMD algorithm

In 2012, Google introduced an algorithm called EMD, which stands for Exact Match Domain. It is interesting to know that in the ten years since the introduction of this algorithm, it has been updated several times; its main purpose is to remove sites that provide poor content from the results and prevent their spamming activities.

For this algorithm to evaluate your site favorably and place you at the top, producing user-friendly content that meets the user’s needs is better.

Pirate algorithm

This Google search algorithm also focused on content! It was introduced in 2012, and as its name suggests, it fights against duplicate content. The piracy algorithm never shows sites with duplicated content in the top results. Most sites this algorithm has hit are those downloading books, movies, and music without copyright. If you want this algorithm not to anger you and not be penalized by Google, never commit plagiarism and always focus on producing quality and unique content.

Venice Algorithm

The history of this algorithm dates back to 2012. This algorithm is related to local SEO, and businesses that operate locally are ranked higher by this algorithm. Among the things involved in this algorithm are defined IP and geographic location.

Google’s Venice Algorithm

FGoogle published Freshness Algorithm in 2011. You may have guessed from its name what this algorithm’s purpose is; it places fresher and more up-to-date content in higher results. This algorithm helps to make trending content more accessible to users. Apart from this, it affects contents such as the daily price of gold, dollar price, etc., not contents such as the Qormi Sabzi recipe! (Contents whose information is stable and does not change over time are called evergreen content, for example, this content is not evergreen because Google’s algorithms are constantly updated, and we need the latest information. Add to this article).

The content freshness algorithm had an impact on 35% of search results.

Google Panda Algorithm

Another algorithm that Google unveiled in 2011 is the Panda algorithm. In 2016, this algorithm became a member of the core algorithm and was constantly analyzing sites. The Panda algorithm, like other algorithms, pays special attention to the content, removes low-quality and inefficient content from the results, and mostly seeks meritocracy; Which means that it shows results on the search page that are worthy of it. What attracts Panda’s attention more than anything else is the SEO of that page. Panda is not joking with sites whose purpose is to link to other sites and sites that have short and poor quality content and do not meet the user’s needs well, and if these sites are seen, they will be removed from the results. Deletes Try to increase your site pages in terms of the number of content words (any long content does not mean it is good, the content must answer the user’s question well and satisfy his need), external links, and keyword stuffing (excessive use of Check keywords) and solve existing problems so that you are not deported to the bottom of Google results by this algorithm.

Caffeine Algorithm

In 2009, Google announced the arrival of one of its most important algorithms; it took almost a year for this algorithm to start working. In 2010, this algorithm officially started working in Google. This algorithm indexed the old content of sites that were constantly updating their content.

Before this algorithm entered the ranking of sites, old content was hardly indexed or not indexed at all; For this reason, the caffeine algorithm did not directly change the ranking of the sites, but the sites that valued their old content and updated it were able to assign themselves better rankings in the search results.

Hilltop algorithm

This algorithm was introduced in 2004. Although it is not among the latest Google algorithms in content, we introduce it to you because we like to write the most complete and comprehensive articles. The hilltop algorithm was proposed in 2003 and officially started to be ranked in 2004.

The Tepe algorithm aims to identify valid pages and provide them to users. When the user searches for a word, it could have a lot of semantic similarities with other content. Showing the related topic to the user was considered a challenge, which was solved with the Tepe algorithm.

Google sandbox algorithm

A sandbox is where children play, so they don’t hurt anything. In 2004, Google designed an algorithm in which Google fully monitored newly established sites to prove their worth. In this algorithm, Google is careful not to include sites with spam activities in the search results. Of course, this algorithm has never been officially confirmed by Google, but experts’ experience shows this algorithm’s existence. Of course, the impact of this algorithm is more on medical, health, and financial sites.

If you want the sandbox algorithm to recognize your site as worthy of leaving the sandbox, it is better to work with white-hat SEO.

Google Dance Algorithm

Google Dance was presented in 2004, and from there, it moved the ranking of sites to check the behavior of users towards that site; it was called the Google Dance algorithm. This algorithm considers various factors, such as the number of clicks, the duration of the user’s presence on the site, the amount of interaction, etc., to rank the sites.

When you get a good ranking in Google, if the behavior of users towards your site is favorable and can create a good user experience, you can be sure that you will have a chance to stay in that ranking because the dance algorithm Google gives you the merit to staying in that position. The point that you should pay attention to is that for this algorithm, you must have a high site speed and readable, useful, and comprehensive content to create a good user experience.

PageRank Algorithm

Google PageRank Algorithm is one of Google’s search algorithms that has a long history, but it is still considered one of the most important seo algorithms. PageRank, which should be considered one of the first algorithms of Google, especially checks the links of the sites. This algorithm of sites that have more and more valid links; is shown in the results. Google’s main goal was to prevent sites that do bulk link building and buy links from appearing in the results.

If you want this algorithm not to lower your site’s rank, never go for black hat SEO!

Conclusion

In this article, we talked about the latest Google algorithms in content and examined their impact on ranking. If we want to summarize the performance of these algorithms and the general purpose behind them, we must say that Google seeks to remain the best search engine, and it does this only by showing the best results that the user can find. He is looking for it; he can have it.

All these algorithms have been created to show the user the site with the necessary merit to be on the first page. The most important factor in this is the content. The user is looking for content that is useful for him and fulfills his search needs. Sites that do not have good content or duplicate content are never worthy of first place in Google’s results. So it is better to invest a lot in your content and create a good user experience for the users who enter your site.