We will first introduce SEO and its types. SEO or search engine optimization, which is derived from the words Search Engine optimization, which is called SEO, is one of the methods that can be used to increase sales and Visiting the site will help a lot.

 

What are the benefits of SEO?

With the help of SEO, you will be seen more in Google search engine. This means that more users will come to your site and you can expose your product or service to more people and this will ultimately lead to increased sales.

Note: You should keep in mind that SEO is a constant trend, which means that you should constantly produce content for your site and be aware of the technical problems of the site.

 

SEO is divided into two parts:

 

 

1- Internal SEO (on-page seo):

Internal SEO itself consists of two parts: technical SEO and content SEO.

A) SEO:

SEO Technical deals with all technical aspects of the site, including:

• URL structure
• Check the important meta tags that should be placed on the site, including h1, ALT tags, etc.
• Site loading speed
• Site UI / UX 
• Check the 400 and 500 series error of the site
• Check the map site and check the 301 and 302 redirects

 

B) Content SEO:

Content SEO deals with all the things that are effective in optimizing the content of the site, including:

• Determine the content strategy according to the competitors
• Examine the keywords of each content
• Check the content of the site according to the rules of content SEO
• Suitable program for publishing and uploading content on the site
• Observe internal links 
• Improve site photos

 

2- External SEO (off-page seo):

Any off-site action that improves search and traffic is called external SEO, including what can be done:

• Ad Reporting
• External links 
• Link Exchange
• Activity on social networks
• Activity in forums
• Post valuable comments on other sites

 

A variety of SEO methods

White hat

The white hat SEO method is done organically according to the rules and regulations of Google, and the SEO of the website will follow its growth more slowly but more legally.

 

Gray hat

Gray hat SEO is actually the use of methods that if Google realizes that website will be penalized, but if this method is done properly will not only cause faster website growth but also reduce costs.

 

black hat

This method is one of the methods that will take the site to Google Cemetery after a sudden increase for an unknown time, such as buying links, copy content, etc.

 

SEO algorithms

 

As technology advances, Google has also optimized its algorithms to keep up with fraud and inappropriate methods, including black hats. In this article, we will briefly review Google algorithms:

Neural Matching Algorithm

This algorithm is based on artificial intelligence and is to create a connection between words and concepts to better understand what the user is looking for.

 

Google Fred Algorithm  

How this algorithm works is not properly recognizable, but in general, this algorithm is sensitive to sites that have a lot of ads or a lot of external links. According to some experts, this algorithm monitors content that is not considered by the user and is of poor quality.

 

• Possum Algorithm  

Lists results related to the user’s location by geographical location.

 

• Google RankBrain algorithm

Rank Brain algorithm pays attention to the user’s comfort in using the site, UX, its content and variety, number of backlinks, etc.

 

• Mobilegeddon Mobile Algorithm Update  

This algorithm pays attention to the responsiveness of the site and the ease of working with the site when using mobile.

 

Pigeon algorithm (Google Pigeon)  

With the help of this algorithm, the connection between Google Map and search has increased.

 

HummingBird Algorithm

The Hummingbird algorithm brings a list of items that are closer to the searched word in the shortest possible time according to the synonyms of the words. This algorithm also penalizes sites that have used inappropriate keywords with irrelevant content.

 

Google Penguin Algorithm 

The purpose of this algorithm is to identify sites that have received many backlinks in a short period of time.

 

Google sandbox

The purpose of this algorithm is to monitor newly launched sites in order to bring them to their original position according to their performance. 

 

• Page Layout algorithm

The purpose of this algorithm is to find sites that have annoying ads, such as: pop-ups, flash ads, etc.

 

Zebra Algorithm (Zebra Update)  

This algorithm detects sites that are insecure or do not have SSL certification.

 

• Pirate algorithm

This algorithm has been implemented to reduce copyright infringement and copy content.

 

Google Panda algorithm 

Identify sites that have inappropriate and low quality content.

 

• Algorithm (Payday Leon) 

This algorithm is used to prevent the growth of sites that have immoral content.

 

We will soon examine each of the SEO algorithms.