blog posts

If You are one of those people who have just entered the field of digital images and you are wondering what is Motion Graphics? In this article, we will answer you and help you better understand this concept.

Some of you may associate motion graphics with animation. But we must say that these two categories are different from each other. If we explain the concept of it, in addition to knowing motion graphics. You will also understand the difference between it and animation. In the following, after being fully acquainted with motion graphics and understanding its difference from animation. We will introduce you to its applications.

What is Motion Graphics?

Before the world of technology unveiled an innovation and concept called motion graphics, all drawings, and graphic structures were done on a two-dimensional screen and displayed to the audience in a fixed and motionless manner.

So, motion graphics means moving pictures and graphic designs. If we want to get this explanation from the same English phrases, we must say that Motion Graphic means Graphics in Movement; It means moving images and stationery graphic designs. Simply put, anything in the digital world that is a graphic design and moving is a motion graphic.

Like all innovations and products of the age of technology, motion graphics have identified and emerged over time and the promised moment for their emergence. Like coding and website design, if the internet did not exist, there would be no website design. Therefore, it can be said that the emergence and growth of cinema. It led to the creation of new products and concepts such as motion graphics.

The difference between motion graphics and animation

Now we understand what it is and what it means. But we still do not know what is the difference between motion graphics and animation. Isn’t animation a series of paintings and graphic designs with the ability to move? So where does this difference come from and how do we distinguish a motion graphic from an animation?

Before answering these questions, it is necessary to say that in terms of industry, science, knowledge, and the field of motion graphics or animation, no one has ever stated a fixed theory or law that distinguishes between the two.

But what is clear is that everyone agrees that the two concepts, motion graphics, and animation, are different. In the following, we will point out some of the reasons that led to the formation of this belief.

What makes the main feed of they are the texts and writings, logos, headlines and advertising phrases, shapes or images, and designs, each of which are explaining the content.

But animation is not like that. Usually, the meaning and concept behind the animation are much deeper and more fictional than the meaning behind a motion graphic. Animations have stronger scenarios and seek to convey a deeper concept than what motion graphics express.

In addition, the imagery and space creation that takes place to create an animation is much more complex and detailed in terms of technique and design style. Animation depicts another world. But motion graphics do not need to create such a space and only intend to convey a superficial and simple concept to the audience very quickly and attractively. The sooner we get acquainted with the applications of motion graphics, the better we will understand why motion graphics are different from animation.

Applications of motion graphics

Motion graphics are used for a variety of purposes, but some of the most common are:

1- Sharing information

If you are looking to convey specific content, message, or information to a wide range of contacts in a fast and attractive way, creating a motion graphic can be a good option. Motion graphics attract more than one image or still image because they have colorful and beautiful designs and because they have moved. Especially since motion graphics can be integrated with an audio file. This audio file can be exciting music or a personal voice that explains a subject that fits the images and events being displayed in motion graphics.

2- Videos and video headlines

One of the most common uses of motion graphics is to work with headlines and posts that contain a message for the audience. These headlines and writings, which if they are displayed as a still image. It can not attract the attention of the audience. It is moved by it and is displayed to the audience in the form of a video.

An attractive background or background image, an exciting piece of music that captures the audience’s emotions. Then the text that engages the image with interesting gestures is much more effective in conveying the intended message than a still image. Or are ads and photos.

3- Graphic logos

A motion logo is a logo that appears in front of the viewer’s eyes with special movements and movements. The logo of a company, a website, or any other company and organization can also have a motion logo version. For example, suppose Google wants to create a motion logo for itself. So it can, for example, move letters from the sides of the image inwards and stick them together to complete the GOOGLE phrase and engrave it in front of the audience. Motion logos are often used in teasers or TV commercials.

4- Social network posts

Today, social networks are a place to access thousands of content, including news, education, advertising, information, training courses, and the like. Motion graphics is a practical tool to attract the attention and opinion of more audiences in this space. Most of the content we deal with on social media daily uses motion graphics to make it more engaging and effective.

5- Digital marketing

Finally, one of the areas in this field that is frequently used is digital marketing. Social media marketing, email marketing, internet marketing, SEO and many of the sub-fields that are the most useful options in the field of advertising and marketing these days all use motion graphics to be more effective and attract more audience attention.

The benefits of motion graphics and their use in work

This field, with its emergence, brought many advantages and benefits to various areas of today’s industry. Some of them are as follows:

1- Reducing financial and time costs

Compared to the film and animation industry, they are much cheaper and faster to create. To promote a particular product, if these were not available, people would have to spend a lot of money to make short one-minute video teasers, and also wait months to complete the production for release.

2- Charm

They are much more attractive than stationary design and painting. A designer can create a static and beautiful digital painting. It has thousands of details in it and has used a wonderful color combination for it. But when compared to a very simple, low-detail motion graphic. We see that people are more focused on it than static painting. Because moving, more than a static but beautiful and eye-catching image attracts people’s attention.

3- Different effects

In creating this, the designer’s hand is open to creating thousands of movements and motions. He can use different effects for his design and design each project differently from the other.

4- Very easy sharing feature

It is great for sharing. An attractive short video that contains a message and conveys it to its audience in the best possible way. In this way, by it and sharing them with others, we can easily increase the audience of content in less than an hour dramatically.

5- Beautiful style creation

In making a real movie or a filmed commercial, the hands of the creators are very close to making different movement modes and new and different styles. But in this, you can easily choose different themes for your design space and introduce the audience to a newly painted world.

Familiarity with motion graphics software

In this section, we present some of the software that is widely used in the field of it:

• Adobe Photoshop
• Maya 3D
• Adobe After Effects
• Adobe Illustrator
• CinemaFord