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If you are looking for a way to improve your site’s SEO and you have tried to check it to improve SEO, you have probably heard the name of Google Analytics service. The first question that comes to your mind is, what is Google Analytics? What can be done to improve SEO?

Google Analytics is a free service for analyzing the status of your website provided by Google. Through this widely used service, you will discover how users access your website and how they work with it. For example, how many users enter your site through a search engine, and what parts of the site do they visit? Simply put, Google Analytics is a statistical tool for entering and exiting users from the website.

How does Google Analytics check the status of the site?

Through this tool, you can see how users enter the site, the pages visited by them, the average duration of users’ presence on the pages, the number of visits to the website, the percentage of new and old users, the most and the least visits in pages and posts, the amount Check the conversion rate on your site (converting users to loyal customers) and even the content that users are interested in.

How to use Google Analytics to improve the site?

In short, it can be said that Google Analytics is the best tool for analyzing site traffic and can take a big step in your progress. For example, suppose you have an online store with a significant traffic rate from search engines entering your store, but after a while, they leave the site without any purchase. This is so important that it can be the biggest nightmare for online store owners!

Check and fix the problem in site traffic.

The first and most important task is to check the behavior of website users after entering, for which Google Analytics is considered the best tool! In some cases, after checking, you may find that the referring users make a purchase, but after adding the product to the shopping cart and going through the main steps of the purchase, they do not deposit the amount and leave your site. This important information will give you new clues to investigate the problem that can help you solve this problem.

For example, after you discover through Google Analytics at which stage users regret their purchase and leave your site, you can go through all the steps once as a customer and find out the problem. In many cases, errors such as the inability to connect to the payment gateway, 404 errors, and even going through too many steps to buy make users run away from the store.

Checking the progress and ensuring that the functions are successful

You can find out how different attractive sections of your site are by checking new users and their persistence in the Session section. Suppose a lot of users enter your site directly through the search engine, but with their early exit, this entry deals a fatal blow by increasing the Bonus Rate of your site. In that case, you will easily realize that the content for which they have referred to your site does not satisfy their needs. And need to be revised and corrected. So you can easily find out about the level of user satisfaction with content and product prices by checking different sections in analytics.

Examining different browsers in Google Analytics

Checking the most used browsers of users visiting the site and fixing display errors in them is another advantage of this wonderful service. Many companies use off-the-shelf templates to cut costs, which may not work properly regarding browser compatibility. Browsers in Google Analytics

Of course, it must be said that many of these formats are normally fully compatible with all browsers, but after correcting, problems arise in them, which are inevitable. By checking the percentage of browsers used by users, you can improve your site for the most used browsers by spending less money.

Checking the resolution of users and the platforms they use

By checking the resolution of users and the platforms they use, you will have access to the devices referring to your site. For example, for sites where most users visit the site through Android and IOS, responsiveness and how to arrange the various elements of the site in mobile mode are the first words.

And in a more important and detailed mode, you can check and improve the site in the resolutions that are most used to visit your site. Even responsive sites, if they are not coded in a standard way, may have problems in some resolutions, which is not good for the image of your website.

Checking the function of site backlinks in Google Analytics

This section lets you know how many of your site’s users enter your site through backlinks or referrals, which helps you work properly in link building and backlinking. For example, if you intend to get backlinks by ordering a report to a site, by checking this section, you can find out whether this action had a positive effect or not. And you can also see what sites have linked to you to check their spam score and their content similarities with the linked keyword.

Access to the keywords that users enter your site through their search

By checking this section in Organic Search, you can access these words so that you can do more activities in their field. For example, when many users enter your site with the keyword “What is Excel,” the “Excel training for beginners” link will be very useful for them and will help keep users on your site. (Of course, checking this in the Google search console is more accurate and more useful)

Checking the flow of user visits in Google Analytics

In the Behavior flow section, you can see the flow of user visits in the form of a diagram. This section shows how users interact when they enter the private pages of the site and what other sections they enter. In which section, how many users leave the site, and how many of them refer to other sections of the site? This information can be very important and useful. For example, you can find and improve the page users leave.

Check favorite pages using the address search.

By searching the list of posts, site pages, and categories in the All Page section, you can see the number of pages with those addresses in different categories and check the incoming traffic of all of them.
Identification of landing pages from the perspective of Google Analytics

In the Landing Pages section of this service, you can see the list of landing pages or your site’s landing pages from Google’s point of view. This section usually lists the most visited pages as landing pages in order. This way, you can understand the importance of your site’s pages from Google’s point of view.

Check the pages with the highest exit rate.

You can access the pages with the most output through this section and take action to improve their content. This information is located in the Exit Pages section.
Setting goals in Google Analytics

With the help of this feature, you can select pages as your target pages. Google Analytics will automatically measure the site conversion rate on these pages in particular and show you as a percentage, for example, how many percent of all site visitors from Product pages have been visited and what percentage completed their purchase, all of which are available in the Goals section of the tool.

Checking statistics live in Google Analytics.

In this section, you can view and check the current users on your site. For example, you can see from which source users entered the site and which page they are currently on.

This service has other applications and parts to use, but our goal was to mention the most useful features for you, dear friends. In the end, it should be said that Google Analytics alone is not enough for the development of a site, and along with other useful and widely used tools and services such as search console, keyword planner, Adwords, etc., it can be of significant help to optimize your site.