Internal linking

What are the principles and rules of internal linking?

Internal linking is one of the most important topics in internal SEO. Links connect web pages like a chain, and inside each website, a series of internal links connect pages. From menus to content links and footer and sidebar links, they all provide a situation for the existence of internal links, which is based on creating more and better access.

Spam in internal linking

Spam in anything happens when the topic being discussed contradicts the main topic. The basis and basic principle of internal linking is to establish a meaningful connection between the pages of the site, which makes access easier and better for users. When this is done only for the purpose of creating a link in the content and without any specific purpose, it can be considered as spam.

Basic and correct internal linking

To get started, check the internal links of the following pages briefly:

The impact of site structure on SEO / the impact of site security on SEO / the impact of site speed on SEO / the impact of uptime on-site SEO

As you can see, the internal links have been placed in the content to link and communicate content and nothing else! When we want to use the internal link in the content, we should consider whether the user needs this link or not. For example, in the article about the impact of site structure on SEO, other articles, such as the basic use of tags in WordPress, changing unique links, etc., are linked. Given that the linked article completes the concept of the article and helps the audience to complete their information. So it can be concluded that the links placed in the content are completely correct and will have good effects on the site in general, which are as follows:

  • The site’s structure will be standard in terms of page access to each other.
  • Crawlers will be able to access all pages of the site easily.
  • It will help the visitor stay on the site by getting the perfect content.
  • It will improve the UI and UX, improving the site’s SEO status.

Conclusion and summary of the topic

Simply citing the results of plugins such as Yoast SEO, which act unintelligently, is not enough. For internal links, you can link to other pages with irrelevant and ineffective terms and get the green light from the Yoast SEO plugin. This is if the plugin cannot fully and accurately help you build internal links. You should intelligently establish a favorable relationship with other pages through internal links. This issue is done in the form of intelligent content communication in the content and in the index and main pages; it is done in the form of establishing the best path for users to access different parts of the site. Improving the UI means the user interface, especially on index pages, makes it easy for users to find their desired path. Otherwise, the user will probably leave the site