Where to start learning basic SEO?
Learning basic SEO, whether self-taught or academically, is not a complicated task. You can learn this science just by knowing the chapters and important topics of SEO. In previous articles, we have discussed what SEO is and what it is used for. You can refer to the articles “Everything you need to know about SEO” and “What are the goals and uses of SEO?” Read before continuing this article. Then you can get ready to learn basic SEO in this article.
Things you should know before starting to learn basic SEO
To learn basic SEO, you must know how the search engine works and its terms. A search engine is an online tool (like Google) that helps people find information online. Obtaining information has four steps, which we describe below.
- Searching on the Internet is a process in which search engines scan and examine all pages and websites and a giant library of data based on the required information. Robots do this action by analyzing all the links.
- Indexing is done after crawling. Search engines analyze the obtained information and categorize and list it based on the algorithm.
- The selection of results is also searched in the next step based on the user’s desired phrase. As a result, the number of keywords (the phrase requested by the user) affects the results.
- Finally, the required results are shown to the user on the search engine page.
The first step in learning basic SEO: learning how to research keywords
Research for profitable keywords is one of the basic prerequisites in learning basic SEO. In the article “Introducing the best keyword search tools,” we have discussed in detail the role of keywords and how to choose them. Here we will provide important points at the beginning of learning SEO. You should know that choosing the best keyword phrase is important to achieve two goals. First, knowing your position in the information market and then finding new ideas for the site’s content.
In the first step of learning basic SEO, finding popular phrases is not necessarily useful and profitable for you. Sometimes short keywords that are searched frequently may not be profitable for you. Knowing your position in the information market – whether you are a salesperson, a news reporter, or even an article-writing blog – can be the first step in choosing the most appropriate words and phrases for you.
Sometimes you need help from the complexity of key phrases and their ease. In this way, you will stay in front of the audience. So first, learn the correct way to recognize and choose, and more importantly, use keywords. Our next articles will help you in this matter in detail.
The second step in learning basic SEO: content optimization
In the article “Introduction of SEO job as the most profitable job in recent years,” we explained that content producers play an important role in SEO jobs. Because content is the king of SEO. Implementing SEO is practically useless when your content is worthless. So, in the second step of learning basic SEO, learn and identify important and valuable topics and produce the right content for them. For example, consider the following phrases:
- How to learn SEO?
- How to learn basic SEO?
- What is basic SEO?
- How to start learning SEO?
Although these expressions are different, they are all about the same thing; Learn basic SEO. Creating separate content for each phrase is pointless. Instead, we’ll boil them down to one topic: Where to start learning basic SEO? Then we cover it in a comprehensive guide content. This way, our content can potentially appear in the ranking results for any of these terms.
The third step in learning basic SEO: using internal links
In the topic of SEO training, the topic of using links is very important. We have fully described this issue in the article “Methods to increase site SEO in Google.” But here, we will learn about the importance of internal links. Because using internal links is very easy and preliminary, and how to do it is in your hands.
Internal links improve the searchability of your website. If your pages are related, they make it easier for search engine bots to find and index your pages. Internal links improve UX and engagement.
Because users spend more time with the content of your pages instead of leaving your website to find their answers elsewhere. If a page has several internal links related to descriptive anchor texts (golden rule: use at least three links)
The fourth step in learning basic SEO: using external links
In the next step of the introductory SEO training, we will briefly introduce backlinks or external links. First of all, what is a backlink? A backlink is a link from a page on your site to a page on another site. Backlinks send important ranking signals to search engines.
Search engine developers realized that if many quality resources link to a particular page, it means that the page is valuable and trustworthy. Increasing the number of backlinks and the rank of the external website you link to your page effectively improves your rank in search engine results. So look for external links and communicate with other websites.
Next steps
After going through these four steps to learn basic SEO, you are now ready to start working as a beginner SEO. After practicing these steps, you should learn more professional steps such as: “Advantages and challenges ahead in learning SEO” and “Steps of learning SEO principles.”
You can also learn how to analyze your site and use important algorithms. In this way, you can turn from an amateur and introductory SEO to a professional SEO. You can also choose your desired branch to work in this field.
