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Domain Authority, or DA for short, is a search engine ranking created by the MOZ website. This rating determines the search engine interest in displaying a website on search results pages. The search results pages that a search engine displays in response to its users’ questions are called search engine result pages called SERPs for short.

The DA score is from 1 to 100. The higher the score and close to 100, the higher the value of that site for the search engine. It means that the search engine is more inclined to display that site on search results pages or SERPs to its contacts.

Of course, it should be that Google’s search engine has no use of domain authority. Google does not use this tool of MOZ company to display sites on search results pages. But since DA scores websites based on Google-based factors. Website owners can use this tool to assess the status of their website.

Many questions need to be answered right now. For example, what factors influence the determination of this score? Or how to increase the website’s DA and introduce it to the search engine as a valuable resource for displaying its audience?

Therefore, we will answer some of these important questions in the following.

How to check the DA of a website?

To evaluate the DA of your site or other websites, you must download the toolbar or the same SEO measurement tool called MOZbar from MOZ.com. This tool is automatically installed on your browser after downloading. It can be Google Chrome or Firefox. After that, when you enter your site or any other site, you will see the DA information in the top or bottom bar of your browser.

Alternatively, you can enter the address of your desired website here and see the results and statistics related to that domain.

How to rate the DA of a website?

The DA is calculated based on a logarithmic structure based on 100. Therefore, increasing it from 20 to 30 is easier than upgrading it from 70 to 80.

A good DA, how is a DA?

In general, sites like Wikipedia or Google have as many external links as possible. They are in the highest DA. Similarly, other sites with less valid external links than these two sites have a lower DA.

The DA of newly established sites that have not been publicly found for a long time is number one.

Having a high DA for a site is indeed a valuable asset. But achieving a high DA should not be a goal or aspiration for websites. To reach the proper DA, you should look at competitors’ websites and find out about their DA. Then you have to try to make the DA of the website better than its competitors.

To analyze the DA, one must proceed comparatively. It is not the case that we see a website’s DA and then say it has a good or bad domain. We need to compare the DA of that website with the DA of its competitors.

So we can see that in a particular area, out of a certain number of websites with a competitive DA, one has good and strong external links.

Since the DA is one meter and the benchmark, it is impossible to conclude without comparing a website with its competitors whether it has a good DA or a bad DA.

Difference between DA and Page Authority

In addition to displaying the DA score, the MOZ tool also displays another page Authority criterion. Page validation shows the power and credibility of the site’s page (URL) if the DA offers you the validity of the entire domain of your website.

The technical definition of  domain authority

As mentioned, DA is a privilege derived from quality and strong external links available on a website. However, many computational factors are used to evaluate the quality and strength of these external links. Also, to calculate the final score in the DA of a website.

Understanding this is not easy. It is directly related to Google’s search engine desire to display a website in its SERPs. Because It was easy to figure out the factors influencing the DA, all the websites would know the ways to get a good DA and be displayed on Google search pages and do them. That way, Google would no longer be as useful as we use it today. Because any website that was weak or unrelated to our search term was in front of our eyes, access to valuable and appropriate resources would become unlikely.

Therefore, a website owner must follow only a few do’s and don’ts to get the proper DA. In this way, after achieving a good DA, it can be displayed in Google search results to the desired contacts.

For example, we assumed that achieving a good DA depended only on having strong external links. A website like Facebook could be an inaccessible source with this volume of links. Transform DA failure. Because the value of all the sites that have links to the profile pages of millions of Facebook users was flowing to the Facebook site. The DA of this site was incredibly low or competitive.

How can a domain authority be affected and enhanced?

It is impossible and difficult to directly affect the DA and perform an operation to upgrade it. Therefore, to increase the DA or influence it, one must pay attention to a category called SEO. What can help us achieve a good DA and compete with other websites in our field is to make our site SEO more powerful in various ways.

By dealing with SEO and trying to make it more powerful. Despite proper, good can also be on Google search results pages or SERPs.

Of course, another thing you can do to increase the DA of your website is link building. You can increase your authority over time by posting ad reporting on websites. It has a high DA and gets backlinks from these reports. But you should note that link building should be done naturally. So if you publish several reports in a month, it will not have any effect on strengthening your SEO and domain authority.

What is the reason for the changes in the domain authority of a website?

Because the rise or fall of a website’s DA is complex and inexplicably quite transparent, it is also a bit complicated to examine the reasons for its fluctuations.

But in general, the rise or fall of a DA, or even its stability, can be due to one or more of the following:

• The growth of links in the website and the calculation of their value have not yet been in the MOZ system.
• Stronger sites than the website in question build strong links and attract value. Therefore, there is no change in the DA of the site because other competitors are much stronger.
• The website in question contains links of no particular value to Google. The website builds external links through worthless and low-quality sites and links. Therefore, no effect of this effort is in its DA.
• The DA of the website in question does not meet the minimum standards required to participate in the computing system and still needs more effort to be seen by the MOZ system.

To become more familiar with a topic called domain authority. You need to be aware of what affects the SEO of a website. See what kind of actions can turn your website into a powerful or hard-working website in the eyes of Google. This way, in addition to creating a strong SEO platform for your website. You will achieve a significant domain authority compared to your competitors’ websites.