What is Google Ads?
The ever-increasing progress of the virtual world, Google ads, and internet businesses has made advertising more important than ever in the world of virtual and internet businesses.
Undoubtedly, one of the best ways to expand an internet business is to use advertising and launch advertising campaigns. As one of the biggest technology giants that occupies a huge territory in the virtual world, Google currently owns the largest search engine on the Internet and provides services to billions of users worldwide. Google has made many facilities and tools available to activists in this field to launch websites and internet businesses, and one of these very efficient and useful facilities is the Google platform.
Today, in the article that we have specially prepared about the Google advertising platform and which you are currently reading, we would like to fully introduce the Google Ads advertising service and its features, and see what unique features Google Ads have and whether it is smart and efficient to use its features for internet businesses? Follow along in the next article to see how Google works and how the Google Ads advertising service works. how
What is Google Ads?
Simply put, Google is an online advertising platform launched by Google. Using Google, online business operators can show their advertisements to a large number of Google users, display their product list, provide special offers for Internet services, and offer various services to Internet users. In general, display any advertising content in the form of advertising images or videos for web surfers on different websites. Using Google Ads, you can display your ads on all platforms under Google’s services.
From the Google search engine to other websites and mobile applications that depend on Google services. In general, online platforms that operate under the services of Google have occupied a large portion of the Internet. In total, millions of users are the target of their advertisements. Google AdWords advertising service has been working since the fall of 2000 until today. After numerous structural upgrades, it has become one of the best online advertising services, which thousands of internet businesses have been able to use over the years. Its features attract more customers.
Google AdWords advertising service is not only for international businesses; domestic businesses can use the domestic virtual space to deliver their advertisements to users.
How does Google Ads work?
The Google Ads advertising service works under the “pay-per-click” structure. As the name suggests, Google’s advertising service calculates the cost of its advertising for the clicks made on your advertisements. When you use the Google advertising service, Google services display your advertisements to users who have searched for your products or services. Here, the policy of “pay per click” comes into play, and it is obvious that if your ad has received more clicks, the Google Ads advertising service will also charge more for your ads.
In general, the more users your ad is shown to, the higher your Google advertising bill will be. That’s why the money you pay for Google Ads is all spent on attracting more customers, and Google never charges you for ads that no user has clicked.
Also, the structure of data evaluation in Google search engines has always made your advertisements visible only to users who are looking for products or services similar to yours, and irrelevant advertisements will never be displayed to users.
How is the cost of advertising in Google Ads calculated?
As mentioned above, Google Ads calculates its advertising bills on a pay-per-click basis. That is, the more users click on your ads, the higher the cost of Google ads. Therefore, it can be said that the cost of Google ads is calculated completely automatically.
After your ad starts working on Google’s online services, after a few days, the Google advertising service will calculate your costs according to the number of clicks on your ads. The promised day for making payments for the Google advertising service is usually determined in two ways.
Either the number of days considered for your Google ads has passed and reached the last day (usually 30 days), or the number of clicks on your ads has quickly reached the desired quota that you set in advance during the launch of your advertising campaign in the Google Ads advertising service. Done, arrive. If either of these two cases reaches the quorum sooner, the promised day for paying the Google bill will also come.
You can also make your remaining Google ad payments whenever you want to better manage your spending and avoid huge bills. In general, Google Ads provides several methods for calculating your advertising costs, so paying Google Ads advertising costs is no challenge or problem.
If you want a general view of the costs of Google ads, it is better to know that usually every 1000 views of your ads will cost between 0.2 and 2.5 euros, depending on the user’s interactions. In general, Google ads cannot be considered an expensive service. Suppose the cost of your advertising campaign on Google has increased. In that case, many users have interacted with your ads, and probably many customers have been attracted to your products or services.
The difference between SEO and Google Ads
In this part of the article, considering that you are familiar with the concepts of SEO and Google, a table has been arranged so that you can understand the differences between the two at a glance. Of course, you should know that Google and SEO are not competitors, but they are two powerful tools that help you achieve your goals. When you want to send faster traffic to your site, use Google. Also, consider using the SEO process to get more success for your site.
| Attributes | Google Ads | SEO |
|---|---|---|
| View the result of the process instantly | has it | does not have |
| Site traffic cost | has it | does not have |
| Guaranteed business visibility in search results | has it | does not have |
| The possibility of targeting high-traffic words | does not have | has it |
| Calculating Return on Investment (ROI) | easy | difficult |
| The possibility of targeting more keywords at the same time | has it | does not have |
| The ability to receive a quick response to market changes in the process of targeting new keywords from the users | has it | does not have |
| Ability to display at the top of the list of natural results | has it | has less |
| The possibility of using negative keywords to not display in certain phrases | has it | does not have |
| The possibility of implementation in a wide range of websites | has it | does not have |
| Optimizing the quality and quantity of incoming links | does not have | has it |
| The ability to direct traffic from the beginning of the campaign | has it | does not have |
Types of campaigns in Google Ads
In general, there are nine different ways to manage advertising campaigns, and Google Ads contains nine different campaigns, which we will get to know briefly. Among these nine different campaigns, the two main campaigns of Google Search Network and Google Display Network can be considered among the main and widely used campaigns of advertising services.
Google Search Network
The first and most used Google advertising campaign uses the Google search network, or the Google search engine, which delivers your ad to users who have searched for it. If you have ever seen an advertisement at the top of the Google site while searching on Google, this advertisement is the same through the Google Search Network, also known as GSN for short.
Google Display Network
Using the Google Display Network (GDN will cause your ads to be placed as image ads in all services connected to Google, unlike the previous case, where they were only displayed as a simple text ad in the Google search engine. Using this Google AdWords advertising campaign will display your video ads on YouTube, Gmail, and all other non-Google websites on the Internet. You have seen the ads on the top of various websites many times by now; these ads have been displayed exactly following the use of the Google Display Network campaign in Google AdWords.
Other subcategories
Other campaigns available in Google AdWords are video campaigns that display your ads in YouTube videos, shopping campaigns that display your online store product list ads in Google services, and application campaigns or apps.
Which places your advertisements in various mobile applications, local or Local which directs advertisements to the address of a physical store, smart campaign which automatically and simplified your Google advertising campaign depending on the type of your business It builds and implements Performance Max, which provides you with all of the above under the control of an advanced artificial intelligence, and manages your advertising campaigns automatically and intelligently. Ultimately, we have the Discovery campaign, which displays native ads across Google services.
Currently, the new Performance Max service has replaced Local and Smart campaigns to a large extent. The features defined in this type of Google advertising campaign have attracted the attention of many Google users, and now it can be considered the newest and also the most widely used advertising campaign: Google AdWords.
In general, it is not possible to introduce only one campaign as the best campaign available in the Google AdWords advertising service. Because it completely depends on the type of your business and the style of your advertisements, what kind of campaign to use to attract the attention of users.
What is the Google Ads auction, and how does it work?
After getting acquainted with the various Google advertising campaigns, it is better to examine the Google auction feature in the last section of the article dedicated to Google ads. But what is the Google auction, and how does it work?
As you know, there are generally many applicants to display advertisements in different parts of online services connected to Google. Therefore, there is often close competition between different advertisements to be displayed in a predetermined place.
For example, when you search for a specific product in Google, at the same time, there is a close competition between hundreds of advertisements for products related to your search to be displayed on your search page, so that finally, an advertisement is selected to be offered to you. At this time, among different advertisers and their ads, an auction is formed in the Google advertising service, which works just like traditional auctions, and the auction winner is the one who pays the highest amount.
However, changing conditions in different situations present different ways to win an auction. In general, a Google auction is used when there is a lot of traffic between ordered advertisements in a related domain. Therefore, an auction is formed to select an ad from hundreds of different ads to be displayed in a specific place for a specific period. Different advertisers present their offers in this auction.
By carefully checking the keywords related to your ads and the place and time set for your ads, you can greatly increase your chances of displaying your ad and no longer need to pay more in the Google Ads auction.
