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There are so many digital marketing terms used in the age of technology, and getting to know all these terms may seem difficult. It is undoubtedly difficult to get acquainted with terms such as SEM, CTR, and CAC, which are used by all marketers today.

Digital marketing terms and English marketing terms should be known by every marketer in order to be able to follow the conversations related to marketing. In general, it can be said that a marketer should know what and why each of these terms. It is usually easy to understand what these terms are, but to understand why they are, we will need a closer look. A marketer should pay special attention to the terms marketing and sales and understand their specific meaning for business.

If you intend to improve your marketing vocabulary or if you intend to find out the meaning of some digital marketing terms, you can accompany us until the end. In the following, we will discuss what and why they are the most important digital marketing terms with which every marketer should be familiar.

Familiarity with important terms in the field of digital marketing

Next, we will explain digital marketing terms that new and experienced marketers often ignore or are not fully familiar with.

Conversion rate is one of the most important terms in digital marketing

One of the most important digital marketing terms is conversion rate, which refers to the percentage of customers or potential customers who take certain actions. This specific action may include:

• Open the email
• Sign up for the demo
• Product purchase

Most marketers do their best to get the customer to take the next step in the sales funnel. The most important marketing criterion is actually the conversion rate. A successful marketer must be able to categorize conversion rate data. Keep in mind that average conversion rates may vary by marketing channel and industry. Based on the marketing research conducted, the average conversion rate of the websites of industries and professional or financial services is about 10%. At the same time, this rate is only 3% for the retail industry and e-commerce.

Push marketing is one of the most common digital marketing terms.

One of the most common digital marketing terms is push marketing. This term is also known as one of the terms of chain stores. This type of marketing is related to the efforts of marketers to send targeted messages to a specific set of potential or existing customers. This term has significant application in marketing advertising strategy. Examples of push marketing include the following:

• Using push marketing in a targeted email advertising campaign strategy
• TV and radio ads
• Direct marketing using digital signage in various locations

Pull marketing

Other digital marketing terms include pull marketing. This term, which is also known as inbound marketing, refers to marketing efforts to attract or attract potential customers. This type of marketing, which is used in digital marketing strategy, is often done using the following:

• Website
• Brand
• Products and services of certain companies and collections

This term, which is one of the most common terms in network marketing, is known as an example of pull marketing, search engine optimization (SEO), or social media marketing.

Customer acquisition from other digital marketing terms

Another digital marketing term that is particularly popular among all marketers is customer attraction. In general, it can be said that digital marketing is related to customer attraction and retention. All activities related to sales and marketing are carried out with the aim of attracting customers as a digital marketing strategy.

Customer Acquisition Cost or CAC

Among other terms of digital marketing, we can refer to customer acquisition cost, which refers to the average cost required to attract customers. It is possible to calculate this cost using the following formula:

Sales and marketing expenses ÷ total number of customers

Calculating customer acquisition cost and familiarity with this term is particularly important because it provides you with a lot of information regarding the potential profitability of your business model with respect to CLV (Customer Lifetime Value).

Customer lifetime value (CLV) is another digital marketing term

Other terms of digital marketing include customer lifetime value, which is related to the amount of revenue generated for your business. Sometimes, this term is also referred to as customer lifetime value. There are many different ways to calculate customer lifetime value. The simplest way to calculate CLV is the following equation:

Average purchase amount × purchase frequency × customer lifetime

In order to analyze your business model using CLV and CAC, you can use the following general rules:

• If you divide CLV by CAC and the number obtained is greater than one, it means that additional customers are costing you.
• On the other hand, if the number obtained by dividing CLV by CAC is less than one, the additional customers are profitable for you.

In general, it can be said that if the amount of CAC is a quarter or a third of CLV, it will be considered as a good basis for profitability. If CAC costs are less than this amount, it means that you will need less capital to attract customers.

Search engine optimization

Other digital marketing terms that marketers commonly encounter include search engine optimization or SEO. Simply put, the process of increasing the amount and quality of traffic to your website from web search results without paying is called SEO. It should be noted that it is especially important in relation to SEO (without payment) because SEO does not include paid search.

Search Engine Marketing or SEM

Another digital marketing term is SEM. The term search engine marketing is largely related to the process of increasing the quality of traffic to various websites using SEO and paid advertising. To obtain the SEM, the following equation is used:

SEO + paid search results

Search engine results page

One of the common terms of digital marketing is the search engine results page that users see when they type a term in the search engine. This term is also known as SERP. In general, it can be said that the higher the SERP rank of a specific term, the more likely the user will click on your results.

Cost per click

One of the most common marketing terms is cost per click or CPC. This term applies to cost per click in paid search campaigns. With this model, you have to pay for clicks instead of impressions. CPC per click is very popular in payment platforms such as Google Ads.

Experts have predicted that the future of digital marketing is very bright, so many people are interested in working in this field. If you want to hire offline in the field of digital marketing, it is better to look for digital marketing training before taking any action. You can obtain significant information in the field of digital marketing by purchasing a book of digital marketing terms or visiting the professional collections website.