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Instagram advertising banner is one of the most widely used advertising banners in cyberspace. During the years that Instagram was expanding as a social network, many users used this new space to present their business. In the beginning, Instagram businesses were new and without customers. Advertising banners came to introduce these businesses. Over time, businesses and brands were introduced to the public. One of the work fields of this collection is the design of advertising banners for Instagram (story and post). Advertising banners should be made to impact the audience at first glance.

Banner advertising does not have a long time to prove itself. Therefore, a series of features and principles must be observed in the design and construction of Instagram advertising banners. By relying on the principles of this company, you can relax your mind about the design of your business’s Instagram advertising banner. Stay with us to learn about the types of Instagram advertising banners and learn how to design banners with Photoshop.

What is an Instagram banner design?

Instagram banner design is one of the types of online advertising banners. Instagram can launch and manage various businesses. Therefore, every website uses banner ads to promote its business and introduce itself to users. The Instagram banner design should be done according to existing standards and features. One of the main features of the Instagram advertising banner is its size and dimensions, which should fit the Instagram story space. The Instagram advertising banner has an effect on the audience at first glance, and the higher the quality of the Instagram advertising banner, the more users it attracts.

Advantages of using banners on Instagram

Instagram banner design is done to introduce the user’s work page. Creating awareness about services and products is one of the main advantages of advertising banners. Instagram advertising banner is displayed in different stories. Therefore, many users get to know the Instagram page’s brand, products, and services. Instagram banner design is incredibly versatile and includes a variety of animations, slides, streaming media, and even still images. From this point of view, advertising banners can be produced more effectively. One of the advantages of the Instagram advertising banner is the targeted attraction of the audience. The number of added followers can measure the effectiveness of advertising banners. In general, he pointed out the advantages of an Instagram banner design, including brand introduction, targeted attraction of followers, and more sales of products or services.

Types of advertising banners for Instagram

Instagram advertising banner as a post

One of the types of Instagram advertising banners is designed as a post to be displayed on different pages. The main point of Instagram post advertising banner design is its size and dimensions. The size of the banner suitable for the post is square. Instagram post advertising banners may be photos, images, slides, content, or short clip. The purpose of an Instagram post advertising banner is its high durability. The post will remain on the advertising page as long as the user (page admin) wants it.

In a way, it can be said that the advertising banner of the Instagram post is permanent and permanent. For more interaction, captions are written for advertising posts. Instagram advertising post format and size should be standard and attractive.

Instagram advertising banner in the form of a story

One of the ways to display an Instagram advertising banner is the Instagram story. This type of advertising banner display method is more popular than Instagram post advertising banners. Although the display of the Instagram story advertising banner ends within 24 hours, it significantly impacts the audience.

There are more story options than posts, and the page admin can set it so that only certain people can see it. According to Instagram’s new algorithm, stories get more views than posts. The size of the Instagram story advertising banner should be rectangular. The price of advertising banner design for posts and Instagram stories is almost equal. Still, the cost of advertising in a post is more expensive than the cost of advertising in story. Like other designers, you can click if you are looking for advertising banner design tools. The difference between these two types of Instagram advertising banners is great.

Instagram banner design tutorial with Photoshop

Designing an Instagram advertising banner (story and post) in Photoshop is simple and easy. Most graphic designers use Photoshop to design advertising banners. To make an advertising banner, the designer needs to determine the size. First, the size of the image is determined, and then the banner can be divided into several parts using the guidelines. Some designers write the text in one part of the banner and place the logo in the other. You can use the Rectangle Tool to design a call-to-action or CTA button. Of course, as a call-to-action button, you can tag the page or the website address to connect the audience to the landing page.

If, as a graphic designer, you consider it necessary to design a call-to-action button, it is recommended to double-click on the desired layer to return to the Layer Style window. Adjust the Bevel & Emboss settings as desired. Designing the desired text above the call to action button is better. You can conveniently group the text layer and call-to-action button by pressing CTRL+G. You can create a color layer or Solid Color for a more beautiful design. Implementing icons and various design elements on the color layer is recommended.

You can use Ctrl+J to duplicate the created layers. Instagram advertising banner design has special features and principles, but its shape and design vary depending on the graphic designer. You can click to read the article “Making a Banner in Photoshop.” The choice of elements and options, the combination of colors, and the design of the advertising banner depend on the designer and the customer’s wishes.

Introducing some free banner maker programs for Instagram

Although it was mentioned before that most graphic designers (graphics) tend to use Photoshop to design Instagram advertising banners, there are other powerful programs. Free banner maker programs have various options for the graphic designer to design the best and most attractive advertising banner. Popular free banner maker programs include Canva, Picsart, Poster Maker, Desygner, Cover Photo Maker, Poster Maker & Poster Designer, Adobe Spark Post, Adobe Illustrator, Adobe Photoshop, and Corel DRAW.

From another point of view, advertising banner design software includes Bannersnack, My banner maker, Adobe Spark, Snappa, EximiousSoft Banner Maker, Banner Designer Pre, Flash banner wizard, Banner Design Studio, Easy GIF Animator, DP Animation Maker, and WebSmartz Flash. Design Studio. Depending on their abilities and needs, graphic designers choose software and design and produce an Instagram advertising banner. You can click to read the article “online banner design site.” Today, graphic designers are updated and do not limit themselves to just one software or application.

Every graphic designer is familiar with several Instagram advertising banner design programs and software, and depending on the user’s needs (advertising banner orderer), they choose a program or software. Almost the services provided by each program and software are constant and the same. The difference between these programs is in the output format, final file size, build quality, and special options. Each program may run on PC, IOS, Android, Mac, and Linux. The execution of the program in different operating systems is determined depending on the equipment and convenience of the graphic designer. You can click to learn about the “principles of animated banner design.”

The difference between the Instagram banner and the regular post

In designing an Instagram banner, the principles and features of an advertising banner are observed. The purpose of advertising products and services is preserved in banner ads, but a regular post is just an attractive photo or an impressive video. A banner ad may be a short image or video that serves a great purpose while being simple.

Statistics of visits to Instagram and the effect of the Instagram banner on marketing

Instagram has become the biggest online shop. Searching for the desired services and products is enough, and several different pages will appear. The number of active users on Instagram is almost 80% of the country’s population. Instagram is so attractive that all users check it several times a day. The Instagram space is effective on people, and the Instagram advertising banner is more effective than other advertising banners. Nowadays, everyone is looking for Instagram banner design and marketing in this space.

Teaching Instagram advertising steps

Initially, you should leave the Instagram banner design operation to a reliable and skilled group. Depending on the software the designer uses, the design and production stages are different. Generally, the designer needs images and videos of the brand’s products and services. On the other hand, the brand of the Instagram page and the quality of the products and services should be mentioned in the advertising banner. In the stages of Instagram banner design, captioning, content attractiveness, hashtagging, landing page design, and call-to-action button design are important. On the other hand, the time to present the advertising banner on Instagram is important. In designing an Instagram banner, you can benefit from the credit of famous and reputable people.

Important points in Instagram advertising

1. After publishing the Instagram advertising banner, the activity of the Instagram page should become more regular and planned.
2. After attracting new followers, the purpose of advertising does not stop. Rather, the durability of new followers is important.
3. Instagram banner ads must be editable. Sometimes the Instagram banner has a low yield, and the purpose of advertising is not achieved. Hence, the banner ad needs to be edited.
4. The audience must be identified! Age, gender, location, language, dialect, interests, needs, behavior, and audience emotions are very important. Attracting the audience is done by considering the mentioned factors.

Last word

In addition to being active in the field of accepting Instagram advertising banner design orders, these companies are also active in the field of recruiting graphic designers. If you are also eager to work with an organized and punctual collection, I suggest you enter the banner designer recruitment section and fill out the recruitment form. If your abilities align with company policies, our colleagues will contact you. In addition to producing content in this collection and designing various advertising banners, you can also use the site’s educational materials. Apart from working, you can learn and be constantly trained and updated. Grow and taste success with these companies.