Follow vs Nofollow Links: What You Should Know
Familiarity with follow the link and nofollow link
Before the exact definition of follow and no-follow links, you should be familiar with the concept of link building so that you can understand these two topics. SEO and site optimization is an operation that is carried out slowly, but it will have the greatest impact on any business in a few months. But if we want this process to be done faster, we should use link building. In addition to speeding up the site’s SEO, we can do something by link building so that if we have a strong competitor in our field of work, and if we don’t have a competitor, we can reach it on the first line of the SERP page (the page where we see the search results).
Linking is done in two ways: internal linking and external linking.
Internal linking
Internal linking is done with the help of anchor texts and anchor text linking to other parts of the site. The use of internal linking is to increase visits and keep the user on the site more, which will increase the ranking of the site in the eyes of Google. If there are different articles on the site, you can connect between the texts with the help of anchor texts, and this connection means internal linking.
External linking
External linking is getting a link from a site that has a different address from the linked site. External linking can be done in various ways, such as getting links from sites, forums and forums (ad reporting, banner and click ads, and putting site in the comments section).
External linking can help the site grow faster in SEO, which is considered the most important part of off-page SEO operations. External linking causes the linking site to give some of its credit to the linking site. As a result, Google will pay more attention to the site that got the link. Suppose you have a company and you want to hire a new employee. At the same time, one of your friends introduces a person as a skilled person in your field of work and says that he completely guarantees this person for the job.
The introduced employee comes to your company for an interview. While explaining, you learn that he does not have a university degree and has not studied for more than a diploma. He also lives far from your company, for example, with a time difference of two hours.
In such a situation, do you trust that person to start working in your company? If, at the same time, another friend confirms that power as a second person, wouldn’t it make you feel better?
The same is true for search engines. If other sites confirm a site, Google will give it more credibility, which will result in a better rank on the SERP page (the page where we see the search results).
But links are not always good! It is important to get a link from the right site, blog, and forum. If you do not get a link from the right place, it will not have a positive effect and may even penalize the site.
There must be a solution to solve the problems of spam links from low-value sites. or even if you want to link to a site, but your site’s credit will not be given to that site, in such a situation, you should use a no-follow link.
What is a nofollow link?
A no-follow link is a link that changes the link from follow to no-follow by adding an attribute to the link address in the way of writing the link address.
These changes are not visible on the screen and will only work for Google search engine bots. Robots or (crawlers) navigate the links of the site carefully and choose the path given by the links as their travel path. In the past, PageRank was Google’s criterion for ranking links, but now Domain Authority and Page Authority are the main criteria for ranking links. Google bots are well able to rate links and determine page rank for links, and when a site uses a nofollow link for linking, it tells Google bots that it should not be given points or page rank for these links. assign
Do nofollow links affect site SEO?
Yes, nofollow links will definitely affect the site’s SEO. By putting rel=”nofollow” in the link tag, we only prevent the transfer of credit to the linked site, which means that page rank is not added to the linked site. As a result, page rank is different from SEO, and no-follow links have a positive effect on on-site SEO, just like following links. The fact that the links are not followed does not mean that Google robots cannot access the linked site, but only credit is not given to the linked site.
If a site puts all its links as follows and links to other sites, Google will completely feel that this site is trying to sell backlinks and will spam the site. As a result, despite Google’s sensitivity to prevent link building violations, don’t buy backlinks and start building external links yourself with a controlled number of principles.
Be sure to pay attention to which sites you link to. Irrelevant and spam sites will be penalized if they link to your site.
If you were planning to get a link from a site, pay attention to its page authority. If the site does not have a good score, do not get backlinks from it.
If these links are placed as no-follows, they will still be effective, provided that they are taken from sites with a high input rate. Definitely, if you put a banner or report on them, they will get a high number of clicks, and the site’s input will increase significantly.
Two methods can recognize followed and unfollowed links:
1. View source in Chrome and Mozilla
By right-clicking on the page and choosing the view source option, you can see all the codes of each page of the site, and to see the no-follow links, it is enough to enter the word No Follow by pressing the Ctrl + F keys to see all the no-follow tags.
2. No follow tools online tool
Nofollow Tools is an online tool that allows users to find the number of internal, external, and nofollow links by entering the address and URL of each site and page.
What is a follow link?
Follow links are created by default. We must create no-follow links ourselves, so every link we create is first created as a follow.
According to our explanation at the beginning, you understand the concept of the following link. Follow links are another type of external link that increases the credibility of the receiving site. However, due to Google’s sensitivity to this type of external linking, one must be very careful when getting links in this way.
From the point of view of Google, we can recognize from which site we get Them and to what extent the site is related to our site, and usually, the sites that sell links keep your links on their site for a certain period of time and after After this time, the links will be removed. This will make Google realize that the links are fake and penalize the site.
What is the solution in such a situation? We suggest that you use nofollow links instead of buying backlinks. Be sure that nofollow tags can also increase site traffic, which will affect your site’s SEO.
Use follow links only when you intend to increase the site’s page rank and credibility; otherwise, no-follow links can also help the site’s SEO.
What is the Referring domain?
In order to get links from sites and blogs, each domain is considered as a point for your site only once; that is, you should not consider one site only as a valid site and put 100 backlinks on this site, but you should have 100 valid sites. Find and leave a follow or no-follow link from your site in each one.
A referring Domain means a link from a domain. If we get one or more different links from a domain, we will ultimately receive only one credit from that domain, and in other words, we will have a Referring Domain.
Conclusion
As it penalizes unnatural link building, Google has explicitly stated that it considers links as an important criterion for valuing sites. But the meaning of link building in this way is the links that users themselves create due to the usefulness and reference of the site, not artificial links. Since users rarely do this, we should behave similarly to users for link building. It means not to make all links as follows and not to make all links as no-follows.
