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With content, you can easily promote any business. In fact, where is the first place you turn to for expert advice or an answer to a question? Google! You are not alone. Google alone answers more than four billion search queries every day.

Content is a big part of your daily life. It is hard to avoid. Have you ever asked yourself why content is so important? Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more. With the content, you can easily answer the questions; But the content is not always about getting the answers to the questions. With content, you can easily attract, engage and delight potential customers. You can bring new visitors to your site and ultimately generate revenue for your company.

What is content production?

Content creation is generating ideas that are attractive to your users and audience. Content creation is a type of marketing practice. When you create content, you provide free and useful information to your audience, attract potential customers to your website, and retain existing customers through quality engagement.

You can also create a template for your content to suit each stage of the buyer’s journey. A new visitor in the awareness stage doesn’t want a copy of your product but reads a quick checklist or blog post that helps the audience understand their problem. A customer in the decision stage doesn’t need to know all the possible solutions. They need complete advice or content showing that your product is right for them. As a result, you should always meet your audience where they are.

The process of creating content

With content, you can easily create unique marketing systems. Indeed, marketers have no time to waste. Marketers are so busy coming up with new methods they don’t have time to waste on ineffective systems. That’s why they create processes for everything they do.

With content, we design a system, expand it, change it, and iterate and use that system repeatedly until it works. Think about every marketing campaign you’ve ever done—webinars, autoresponders, surveys, and more—they all had a process.

To create content, you must use the following processes

SEO research to produce all kinds of content

Researching your buyer personas will give you ideas about what topics you want to introduce with your content. You will understand what questions may be in the mind of your audience. It is a good start. Then you need to confirm whether these ideas can be applied on a larger scale to a larger audience.

SEO research, or keyword research, shows you the search volume for a specific keyword. Is it worth the investment to create content based on this keyword or not!

There are several ways you can do your keyword research

• Use keyword research tools like SEMRush or Moz Keyword Explorer.
• Type your keyword into a search engine and note the auto-completed queries.
• Check the related searches section of search engine results pages (SERPs).

Idea generation for content production

Now that you’ve determined which keywords to target, it’s time to brainstorm content ideas. Research shows that the best way to organize content is through topic clusters, meaning you create a long, comprehensive page based on a single keyword. Then you link to other content whose topics are relevant to the main topic.

The topic cluster model makes brainstorming much easier because you now have a structure to follow. You can use your main keyword to create original content. Then, you can create shorter content (including infographics, short blog posts, video templates, etc.). These types of content help your audience dive deeper into the topic and target long-tail keywords.

Content writing

With content, you can easily attract any user to your site. You might think that content is just writing. Of course, that’s exactly it! But now, the contents are not only written. The power of producing specific content, including videos, infographics, or podcasts, is very high, But don’t forget that there must be written content along with these things. A video without a title makes no sense. Texts are also effective in infographics. Use titles, meta descriptions, and more to entice your audience to read and view your content. Include the benefits of your content in the title so they know why they should read it. It would help if you created something unique. Create a unique style or easily stay in the mind of your users.

Promote the created content

Finally, when you create content and publish it on your platform or site, you need to promote it to reach a wider audience. You can do this through various mediums, including social media, email marketing, and even pay-per-click advertising. To promote your content, think about what channels your audience is on. Are they on Facebook, Instagram, or YouTube? Wherever your audience might be is important. So don’t forget any platform or social network.

Creating a specific and efficient content plan

As mentioned, you can attract any user to your site with content, But are all contents the same and will have the same kind of impact? The answer is no. Indeed, content is everywhere, but its success depends on your ability to adapt it to different mediums. When posting on different media, not all content is equally effective.

Social media content is different from blog content. The email content is different from website content; Therefore, you need to know how to create your content to reach your audience where they are.

Analyze your content

The last and most important step in content creation is analyzing your content. Without data, you can’t know what’s working or how to improve it. You can track several types of data when analyzing your content, so use your goals as a guide to set some parameters.

Important criteria for content analysis

• Pageviews: The number of users who visit your content.
• Organic traffic: the amount of traffic that comes from search engines. You get this traffic from high ranking in Google or other search engines.
• Bounce rate: The percentage of visitors who leave your site after visiting a page. It is an important metric to track because it can tell you how many users left your site quickly after landing on it.
• Conversion rates: The percentage of visitors who engage with the CTA.
• Engagement rates: The number of people who interact with your content by liking, sharing, commenting, or otherwise.
• Audience growth: new subscribers or users attracted and generated from a new piece of content.
• Time on Page: How long a user is on your page, whether it’s a blog post or a video.