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The basics of SEO as one of the important activities in virtual content production can be examined and noted. That’s why we preferred to explain its basics and concepts completely in one article. You can read the article What is Google SEO and SEO concepts as supplementary texts and complete your knowledge of SEO terms and concepts. Also, follow us in this article to learn more about the basics of SEO. We hope to have very good and complete knowledge at the end.

What is SEO?

Perhaps the first question to every audience is, what is SEO? As we have repeated in previous articles, SEO stands for search engine optimization. Our purpose and goal of SEO activities are to increase site traffic and the site’s Google ranking.

By following this path, the website will be full of audience and more successful in any field it operates in. SEO is the set of these activities associated with website optimization in different search engines.

So far, some important points should be explained one by one. What we are facing here is the point that these activities are carried out on what basis? What conditions are necessary to say that SEO is well respected in this article? In the following, we will explain these basics and try to check some SEO basics.

General SEO basics

In this section, we describe the rules and basics of SEO carefully. But the remarkable thing is that the science of SEO is constantly changing and evolving. Therefore, it is necessary for work and activity in this field that the SEO work continuously keeps itself up to date and is aware of new events in this space. In the following, we state these basics.

Your site type

In the first step, you should know what type of site you are dealing with. In general, sites are divided into three types: The first category is commercial sites that offer products. The second category includes sites specific to a specific topic or activity. The last category is blogs, which have a different structure from other sites. To implement any part of SEO on your site, you must know it well and know the functions of the site.

Keyword

An important part of SEO is selecting and placing keywords in the produced content. When you put a word as a keyword, you have built a connection between you and your audience. The closer the word searched by the user is to your keywords, the higher your page will be and the more likely it will be seen.

So it would help if you always were careful in choosing keywords wisely. Try to include one main keyword and a few related keywords on each page of your blog to drive more traffic to all areas of your website.

Make sure that you should not use keywords excessively and artificially. This issue makes the audience tired and reduces the attractiveness of your content.

Photo and video optimization

One of the most important foundations of SEO for Google is the richness of your produced text. But how to produce rich text that Google search engines can recognize? There are different ways to do this, but one of the most important is to use photos and videos in your content.

This will make Google recognize your text as rich and realize that you care about your content. But make sure that the volume of photos and videos is not high. If their volume is high and it is impossible to reduce, you can put the desired video as a link on the site. This way, you can achieve the next principle, the site’s speed.

Site speed

In any site, it is important how fast the content is displayed. This issue will attract or repel the audience. According to statistics, most users don’t wait more than a few seconds for your site to load because they know they will get the same content elsewhere and faster.

Therefore, you need to maximize the site’s speed to attract your audience. Also, you should always monitor the speed using different tools. For example, Google Analytics is the most convenient Google tool that performs this analysis.

Website design optimization

One of the parts that can help a site’s SEO is its design. Try to provide a simple and minimal design to be liked by the general public. Also, set a good information structure. Please do not neglect the importance of colors; try to use them to attract the audience. Although this section has more scope than SEO principles, it significantly optimizes the site in search engines.

Checking other sites and fixing errors

After we have followed the various SEO principles, we should consider this part as the most important one. In addition to monitoring and checking our site using different tools, it is also important to check competitor sites. In this regard, you can check different keywords and see what keywords the most visited sites use.

You can also check speed, links, mobile-friendly features, and all SEO basics on other sites. In this case, you can use their correct methods and learn from their mistakes. This way, you can be much more precise.

Content production

As we have already talked about the quality and richness of the content, your content must be of high quality. No one can set a general value for all articles and say that this explanation is sufficient. Depending on each topic and article, the volume of the text varies.

The art of writing determines with an eloquent and well-made pen how far the text needs to be explained. In addition, good and coherent structuring also helps to present a relevant text. These principles cannot be mentioned in a list or learned through different classes. But it is accessible with talent and effort.

Conclusion of the topic of SEO basics

In this article, we tried to talk about the basics of SEO and examine some of the techniques of this science. By following these tips and trying to be up-to-date and learn as much as possible, you can become a professional and capable SEO. We hope you have learned more about the basics of SEO by reading this article.