blog posts

How to use Google Analytics to improve the site?

In short, it can be said that Google Analytics is the best tool for analyzing site traffic and can take a big step forward in your progress. For example, let’s say you have an online store, search engines visit your store seriously, but after a while they leave the site without making any purchases, this is so important that it can be the worst nightmare of online store owners!

Checking and solving problems in site traffic

The first and most important task is to control the behavior of website users after login, for which Google Analytics is considered the best tool! In some cases, after checking, you may find that referring users make a purchase, but after adding the product to their shopping cart and going through the main steps of purchasing, they do not deposit the amount and leave your site. This important information will give you new tips to investigate the problem that can help you solve this problem.

For example, after you learn at what stage users regret and leave your site through Google Analytics, you can perform all the steps once as a customer and find out the problem. In most cases, errors such as not being able to connect to the payment gateway, 404 errors, or even taking too many steps to make a purchase cause users to avoid the store.

Checking progress and ensuring functions are successful

You can find out how interesting different parts of your site are by checking new users and their persistence in the session section. If many users enter your site directly through the search engine, but this entry strikes a fatal blow by increasing your site’s bonus rate with early exit, you will easily realize how important the content they direct to your site is. the site does not meet the needs, it needs to be revised and corrected. Thus, by checking the different sections in the analytics, you can easily find out the satisfaction level of the users with the content and product prices.

Reviewing different browsers in Google Analytics

Checking the browsers most used by visitors to the site and fixing display errors in them is another benefit of this great service. To keep costs down, many companies use ready-made templates that may not perform well in terms of browser compatibility.

Of course, many of these formats are normally fully compatible with all browsers, but once they’re fixed, they inevitably have problems. By controlling the percentage of browsers users use, you can optimize your site for the most used browsers, spending less money.

Checking the internet service provider used by the site users

Another important issue is to control the internet used by your site users.  It is possible that one of the Internet service providers (for example, Irancell or First Mobile and Telecommunications) has blocked your site’s IP for some reason  . In this case, you will see zero visitors in that section and you can contact the service providers to solve the problem and gain important users to your site.

Checking the resolution of users and the platforms they use

You can access the devices that refer to your site by checking the resolutions of the users and the platforms they use. For example, for sites where most of the users visit the site on Android and IOS, the responsiveness and how the various elements of the site will be arranged in mobile mode are the first words.

In the more important and detailed mode, you can check and improve the site at the most used resolutions to visit your site. Even responsive sites may have problems with some resolutions if they are not coded in a standard way, and this is not good for the image of your website.

Checking the functionality of site backlinks in Google Analytics

Through this section, you can find out how many users on your site have come to your site through backlinks or referrals; this helps you do the right thing about linking and getting backlinks. For example, if you are thinking of getting backlinks by ordering a report to a site, you can examine this section to find out whether this process has a positive effect. You can also see which sites are linking to you to check for spam scores and content similarities with the linked keyword.

Access to keywords users have entered on your site through search

By checking this section in Organic Search, you can find these words and do more activity in their fields. For example, when many users enter your site with the keyword “What is Excel”, of course, the “Excel tutorial for beginners” link will be very useful for them and will be very helpful in keeping users on your site. (Of course,   it would be more accurate and useful to check this from the Google search console )

Controlling the flow of user visits in Google Analytics

In the behavior flow section, you can see the flow of user visits in diagram form. This section shows how users interact when they enter special pages of the site and what other sections they enter. That is, how many users leave the site in which section and how many of them redirect to other parts of the site. This information can be very important and useful. For example, you can find and refine the page where users left.

This section also shows the probability that visits to different parts of the site will be viewed from the home page, which means the popularity of different sections on the first page of your website. For example, if a category has the most views, you should assign the best place on the homepage to that category so that users are more visible. It also focuses on making other industries more attractive to attract users.

Check favorite pages using address search

By searching the list of posts, site pages, and categories in the All Pages section, you can see the number of pages with those addresses in different categories and check the inbound traffic for all of them.

Defining landing pages from the perspective of Google Analytics

In the Landing Pages section of this service, you can see a list of landing pages or your site’s landing pages from Google’s point of view. This section usually lists the most visited pages as landing pages, in order, so you can understand the importance of the pages on your site to Google.

Check the pages with the highest exit rate

Through this section, you can access the most published pages and take action to improve their content. This information is located in the Output Pages section.

Goal setting in Google Analytics

With the help of this feature, you can select the pages as your target pages and Google Analytics will automatically measure the conversion rate of the site especially on these pages and show you a percentage; for example, what percentage of all site visitors? Product pages were visited and what percentage successfully completed the purchase; all of which are available in the tool’s Goals section.

Store review and e-commerce department

Unfortunately, this section works hard or doesn’t work at all in Iran (it doesn’t support our country’s currency). It calculates what we do with each successful purchase and informs business owners in a report.

Statistics are checked live in Google Analytics

In this section, you can view and control existing users on your site. For example, you can see from which source users entered the site and on which page they are at that moment.

There are other applications and parts that this service can use, but our aim was to talk about the most useful features for you, dear friends. In the end, it should be said that Google Analytics alone is not enough for the development of a site and it can be used in search console, keyword planner, Adwords etc. along with other useful and commonly used tools and services such as To optimize your site.