What is Black Hat SEO
Black hat SEO is one of the SEO techniques we nicknamed the car without airbags. The reason for this is that if you make the smallest mistake, there is a high possibility that your site will be lost!
A black hat SEO technique and a lifetime of regret! Every time you violate Google’s rules and try to deceive search engines or users to get the top ranks of the results page and destroy the rights of others, Google will punish you in the worst way.
Just as you follow a series of rules and regulations while driving, you must follow Google’s rules when you SEO your site; Otherwise, there is a high possibility that you will be fined, turn left, and have an accident; Now imagine a car without airbags.
Black hat SEO techniques are against Google’s rules, and Google fines those trying to capture the initial results unjustly and penalizes their site, Just like when the traffic police fines a car for illegal overtaking and even sends it to the parking lot!
But unless you know the traffic rules, chances are high that you will make a mistake. For this reason, we decided to introduce you to black hat SEO and its tricks in this article so that you don’t make mistakes. Be with us.
What is Black Hat SEO
In previous articles, an article entitled “What is SEO,” we briefly mentioned black hat SEO, But in this section, we talk about black hat SEO in more detail.
You have probably seen that in series and movies, mafias always wear black clothes and black cowboy hats; In the world of SEO, mafias are the ones who use black hat SEO; But this is not about color, and no one can say that because I like black or because I wear black, I want to do black hat SEO! We are talking about a strategy that can destroy your site.
Many techniques, such as keyword stuffing, hiding texts from the eyes of users, buying links from other sites, etc., are part of black hat SEO; It is true that with white hat SEO, your hair becomes the color of your teeth, but black hat SEO is a clear example of fraud and fraud that Google and its robots will penalize your site whenever they find out about your black work.
Black hat SEO is like a sweet dream, it gives you the top positions in Google, but when you want to be happy, you wake up!
Google is always looking for meritocracy, and you want sites to be on top that are useful for users, not sites that only aim to reach higher ranks and their interests; If you consider the interests of users, Google will also consider your interests and bring you to the top of the results.
But maybe you can tell yourself, what will Google’s ramblings lead to in the end?
Google bots, which have become very smart and sophisticated, when they find out about your black hat SEO, will give you one of the following three orders:
Reduce your site’s rank drastically and go from page 1 to page 10
Your site will be deleted forever
They take custody of the domain from you!
As you can see, such punishments are very heavy and can destroy all your hard work.
Stay with us to learn the black hat techniques that can bring such disasters to you.
Learn about black hat SEO techniques
Black hat SEO mafias have invented various techniques to bypass Google, but below, we mention the most famous ones that Google has also used; over time, other techniques are revealed to Google, and they penalize their site with a new algorithm.
Keyword Staffing
In order for Google to know what topic you have written about and to show your content to the audience, you need to repeat the keywords you want the audience to help you within the text several times; But many people overdo it, and Google will find out very quickly!
The quality of your content is very important to Google, and Google knows that when you use too many keywords, the audience will be annoyed and your content will not be user-friendly.
In the new updates it has given, Google has specified the keyword density, and if you use more than 1 to 3% of the keyword in the text, Google will evaluate your work as black hat SEO.
In order not to be penalized, use synonyms of your keyword. The advice we can give you is that instead of filling your page with keywords and sitting and counting your keywords, focus on the quality of your content and create user-friendly content.
Hiding from Google
Have you ever seen an iceberg? We can only see a small part of the iceberg, but a large part is hidden underwater, which is out of our sight, and the part of the iceberg that is visible to us is out of sight of sea creatures…
But why did we use this example? In black hat SEO, the content is like an iceberg, only a part of it is shown to the users, and a different part is shown to the search engines. This is because their site is shown in the first rank during the search with various topics.
Some sites also write a text that can only be found by Google bots and cannot be read or accessed by users! If Google sees what the user sees, then you are doing the right thing, don’t worry about being fined.
Send the user to nowhere.
You have probably come across sites where you click on a link to download your favorite music and buy a watch. This is known as insidious redirection, which can be misleading as well. to fool the robots of search engines.
However, remember that if you use redirects correctly, there is nothing wrong with them, and they will not result in you being penalized. It can be dangerous to send your audience to pages that are not what they are looking for. They are not looking for it!
Using low-quality content
When we say that content is quality, it means that it has several useful and valuable factors from the point of view of Google and the audience. If it does not have any of these factors, you do not have quality content on your site.
Duplicate and non-unique content
In the not-so-distant past, when Google could not detect copy content or so-called plagiarism, many people took other people’s content and put it on their site without bothering to create content. It is interesting that They could be ranked high.
But today, the Panda algorithm can recognize copied content and know who a plagiarist is!
Using invisible words
It has probably happened to you that you search for a coat on Google, but Google confronts you with the page about buying pants! This means that black hat SEO is used! But how?
The person who owns the site has written a text about buying a coat, the color of the written text is the color of the background, and you cannot read and see it, and only search engines can recognize this text. So the Google search engine thinks that this site has content about Manto and shows you; Unaware that he used black hat SEO techniques!
Paint the sparrow instead of the canary!
Some sites trick search engines with baiting. In this way, they produce content related to the topic they want to rank for; But when the user clicks on the link, it is quickly changed to another article in the same field!
This will cause users to lose trust in your site; In the long run, you will suffer greatly from this!
Content is king, so make sure to improve the quality of your content and don’t let copy and low-quality content ruin your efforts.
The link is not for sale.
Buying and selling links is one of the worst and most dangerous black hat SEO techniques. Many sites that have a lot of visitors, in exchange for a fee, create links for other sites, which Google is very sensitive about buying and selling links; Do you know why?
Google has a service called Google Ads. In this service, Google charges site owners and shows their site at the top of the results! For each click on the site, depending on how competitive the keyword is and how profitable it is, it deducts from the account charge.
When Google realizes that you are willing to pay money to other sites and build links, but Google is left behind, it gets upset!
You are probably thinking about the links you have left on various sites, and you cannot remove the traces of the crime. Do not worry; The world has not come to an end! With the help of the disavow tool, you can easily find out that Google will ignore the purchased links and forgive you.
You may have remembered that you have purchased links on your website and did not know that this was a crime at the time of purchase. After reading this article, visit your website and remove them. If you can’t convince other web admins to remove your links, don’t worry! You can use the link disavow tool.
By doing this, you inform Google that when checking your page, ignore the purchased links and your error.
Using structured data
Codes that have a specific format and are written in such a way that search engines can understand them are called structured data. Search engines use this structured data to display on the search engine page…
In general, structured data allows search engine algorithms to understand and understand their content; Because what we see and understand is sometimes incomprehensible to search engine algorithms.
This structured data is used on a site or email so that search engines understand well what our content is about; Because structured data is added directly to HTML. Well, until now, you might say that there is nothing wrong with this work; everyone does it, But the fact is that black hat SEOs use this SEO work!
Black hat SEO mafias deceive users and search engines by providing false information in a ready format.
For example, these people give themselves points with the help of a fake site and try to attract the audience’s attention by giving false information on the homepage.
Never try to get more traffic with this because Google will find out about your black hat SEO from user behavior and user reports and penalize you.
But if you use structured data correctly, you don’t need to worry; By the way, it can be useful for you.
Spam comments on different blogs
It is not bad to put your website link on other sites and blogs; But if you do it right! Many unscrupulous people on different sites are looking to put their site’s link in the comment section, and if the site owners don’t allow this, they get upset!
You can visit different sites and blogs and read similar or related content to your article; After you read the article, post an expert comment or supplement the content. Suppose that you mentioned a topic in your content that the site you are commenting on did not mention; Use this topic and put your site’s link in the comment section by stating the strengths and weaknesses of the site and mentioning that you have mentioned more things in this field.
By doing this, both the site you comment on will get expert and good comments and you can also create links; Keep in mind that this is a white hat SEO method.
When you carelessly put your site’s link in the comments of various sites, you should know that Google’s updated algorithms will ignore such links.
Do not allow such spam links to be published on your site.
Link farm
Can you believe there are sites built for the sole purpose of building links? You can place your link on these sites for free.
But wait; Don’t let the free link fool you. The free cheese is just a mousetrap! Google algorithms can easily detect that you have used link farm sites and immediately penalize you.
So instead of using outdated and black methods, try to get quality links by producing quality content.
You can tempt other sites to use your content and link to you by using charts, infographics, data, and various interviews in creative and non-repetitive content.
Using PBNs
Many people create a large number of sites or blogs and run them as independent sites or blogs, but use these sites and blogs for link building.
PBN, which stands for Private Blog Networks, means private blog network, which, as we said, is a network of blogs and sites owned by one person who builds links in a pyramid.
If Google notices this action, it will penalize the sites.
It is better to optimize one site in the best way and produce the best content instead of creating content for several sites and bearing the costs of maintaining and developing several sites.
Google fines itself!
It is interesting to know that Google does SEO and has committed intentional or accidental mistakes in its SEO, for which it has been fined!
The story is that Google once followed the link in a post supporting Google Chrome! And that was enough for Google’s spam team to fine Google Chrome and reduce its ranking in the results list for two months.
If Google finds itself, we have our place. So be aware of everything and never do black hat SEO. If you have been warned and know why you should not use black hat SEO and not ride in a car without an airbag, here are our solutions to avoid black hat SEO. Read:
How not to be a black hat SEO?
We said that SEO is a black hat job, but here we say that SEO is not a black hat job; It is true that we have fully explained white hat SEO techniques in the white hat SEO article, but here we also mention how not to be black!
Be honest with Google.
What is important for Google is user satisfaction; That’s why you should try to satisfy users, not Google! You should treat Google as you treat users. Stop trying to bypass Google.
Content is king; Do not forget this.
Unique and unique content that answers all user questions is what Google wants. There is no need to add words and no need for keyword stuffing! You only need to assess your page’s needs and know what the audience is looking for and how you can meet their needs.
Use structured data properly.
There is nothing wrong with using structured data, But be sure to read the rules before using this data and make sure that you are not deceiving your audience or search engines.
Do not buy or sell links.
Buying and selling links, whether in the form of an exchange of money or an exchange of goods for goods, is prohibited and Google has forbidden it.
So it is better to focus on producing quality content instead of spending a lot of money on link building.
Conclusion
In this article, we talked about gray hat SEO and the possibility of getting fined by Google robots; Of course, you don’t want to fall into the valley because of unauthorized overtaking with a car without an airbag!
So use white hat SEO as much as you can and be sure that it is in your favor, but if you are not a very patient person, there is an SEO method called gray hat technique which is neither black nor white; We will talk more about this in the next articles. If you have any questions about black hat SEO, ask us in the comments section so that we can answer you as soon as possible and clear your doubts in this field.
Remember this article well to use as a checklist.
