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In this article, we will teach you seven tips about graphic design or graphic design for novice and beginner designers to create social media ads, logos, websites, and valuable items in your marketing campaigns professionally.

Have you ever had to do this, even though you have not received any special training in graphic design? So it’s not bad to know that:

Graphic Design

Too often, those who design creative elements for use in organic posts and paid advertising are social media professionals.

SEOs also design banner ads and promotional calls.

Digital marketers sometimes design professional images and even use infographics.

So far, entrepreneurs and business owners have been designing the entire website and more.

Graphic design is a skill that every marketer in the digital arena should have. Also, do not be surprised if you can do professional designs, even if you have no background or training. But how?

Seven very important points for beginners in the field of graphic design

With these seven tips, you can have suitable designs as a beginner, novice, and even untrained designer:

1- Use white space

The graphic and text sections attract the most attention when creating a design. On the other hand, areas of the website that do not have a graphic design and text are just as important as these sections because they allow you to expand your graphic design in the future. It is what distinguishes amateur and beginner designs from professional ones.

The area between and around the design elements is called white space or negative space, and it does not have to be white (it can be any color or pattern or even an image. The simple rule of thumb is not to overuse design elements.

2- Always use two fonts with good readability

The most important factor to consider when choosing a font is readability or readability. No matter how beautiful the font is, it is not worth the effort to read the words. So always try to choose two legible fonts because it creates more than the problem, and choosing multiple fonts will ruin your design and make it look very beginner.

Technology and technology

If you choose two font models, choose one for the titles and the other for the original text, but make sure it matches the tone/sound of the brand. For example, the font chosen for a boutique website is different from a technology company.

3- Pay special attention to the alignment and coordination between different elements

One of the things that sets a professional graphic designer apart from the amateur is the alignment of the design elements, which you should not guess. Most design programs automatically show you checkered lines so you can align the text box and graphic sections, or you can enable and view this feature.

Vector image

Even if the graphic program does not have this capability, you can upload a vector image of a checkered box and add it to your design background and delete it after aligning the different parts. One of the graphic design tips is to pay attention to white or negative space.

4- Consider the psychological effect of colors

When designing graphics and creating a brand color palette, keep in mind that the colors you choose will reflect the tone of your brand. Psychologically, colors evoke different emotions in people:

• Blue: Trust, safety, security, and tranquility
• Purple: Creativity, abundance, complexity, and mystery
• Green: Wealth, health, and vitality
• Pink: femininity, romance, and youth
• Orange: Energy and passion
• Red: Lust and energy
• Yellow: Optimism and spontaneity
• Black: mysterious, luxury, and power
• White: Purity and purity
• Gray: Seriousness and professionalism

World-renowned brands

So when designing graphics, be sure to pay attention to the color palette you choose and the feeling that stimulates the viewer’s mind and thoughts. For example, because blue is a sign of trust and security, many reputable brands in the financial and commercial fields, such as PayPal, Visa, Venmo, and Chase, use this color.

color psychology

So when designing graphics and choosing a brand color, think about what signal you want to give to your audience and customer. Also, do not forget that color psychology can be used anywhere from brand logo to website design.

5- Make a color palette

In addition to paying attention to the psychology of color, you should also think about how colors interact with each other and create an overall palette for your website and designs. In this regard, you can use Adobe’s color cycle (color circle), which is very useful for creating color palettes. For example, suppose you select green as the primary color. You can create five types of color palettes with this tool and then use them in the graphic design of different sections:

• Analog color palette: This mode selects the colors after the main color in the color cycle to create a monochrome appearance.
• Complementary color palette: In this case, the selected primary color and the opposite color are used to create a contrast, one of which is the dominant color, and the other is used as an accent.
• Triple color palette or triad: In this case, three colors are selected whose distance on the color cycle is the same.
• Monochromatic color palette: In this case, all colors in the palette are a shade, tone, or background of the main color.
• Combined color palette: In this case, the two colors next to the main color are combined without creating too much contrast.
• In graphic design, pay special attention to the psychological effect of colors.

6- Pay attention to Facebook restrictions on the text in the advertisement images

If your graphic design is for Facebook ads, pay attention to Facebook’s 20% rule for ads in news feeds.

According to this law, and as its name implies, the text should not occupy more than 20% of each advertising photo. So when designing a graphic for a photo for advertising, keep this rule in mind from the beginning. You can even use the Facebook Image Text Check tool to check your ad and upload it if approved.

7- Be sure to use a visual part in the brand style guide

Creating a brand style guide is essential to make sure everyone has the same understanding of your brand and designs. You can use the following sections to design the visual part of the brand style guide graphically:

• A set of fonts
• Color palette with Hex, CMYK, and RGB codes for each color
• Types of brand logos
• Highlights and brand images that are always used in designs
• Instructions on how and when to use color, font, size, etc.

Logo, advertising

You do not need to be a professional or trained person when designing graphics for a website or even parts such as logos, advertisements, etc. Sometimes it is even possible to design the elements so that they look quite professional by observing a few important and golden points, which we mentioned in this article.