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Banner advertising rules

12 rules of banner advertising that you should know

Banner advertising rules have been in place since 1994. Some might say that banners have been around for so long that people hardly even notice them on websites. (unless the advertising banner design is done correctly) in this article, we try to provide the tips and rules of banner advertising designs. Below are the 12 rules of banner design above broken down in more detail with examples for each:

  • Have a goal in mind.
  • Design for proper banner size
  • Don’t forget to include your logo
  • Design to stand out
  • Keep it simple
  • Make your copy easy to read
  • Designing a CTA for accessibility
  • Be clear and stay loyal to the brand
  • Think about the mobile viewing experience
  • Keep the banner and landing page design consistent
  • Test, test, and more test


The rules of banner advertising are necessary for every design. There are many different ways for a brand or service to communicate its message to its audience. In the meantime, using banners is one of the most effective ways to convey the message to the target audience. But in order to make the best use of advertising banners, you must keep in mind the principles of mobile banner design and the rules of advertising banners.

If you include more information in the banner, you will need a bigger banner, but people are bored reading a banner with a lot of content. Communicating the message widely is the main purpose of designing a banner. Therefore, in order to attract as many audiences as possible, it is necessary for the banner to have a good graphic design. The unprincipled design of the banner makes the audience consider the banner unprofessional.

A very unpleasant business strategy in digital marketing is bad design on small banners. This causes customers and audiences to ignore its study. Therefore, you must first choose the size of the banner in order to produce content relative to the space of the banner so that your banner looks professional and clean. The banner design job market is always hot for designers who follow these principles and rules.

What is a web banner?

What is a web banner? Web banners are digital advertisements that are displayed in various parts of a web page, including sidebars. Banner advertising is an effective way for companies to expose their brand and products to their audience. In fact, the Google Display Network has the power to reach 90% of the global Internet.

This enables marketers to advertise to their customers on the websites they are currently spending time on. A professional banner maker takes all these things into consideration. If you’re looking to create banner ads that grab your audience’s attention, here are 12 practical banner design tips to follow.

Drive them to your landing as well. These tips cover everything from, to, and how in our latest ad design guide. Check it out! From the design to the copy to the CTA to the offer itself… the only way to know what works is to experiment. As a marketer, you know that what you expect to do isn’t always what actually converts.

Getting to know 12 important rules in advertising banner design

12 important rules in advertising banner design are:

  • Have a goal in mind
  • Design for proper banner size
  • Don’t forget to include your logo
  • Design to stand out
  • Keep it simple
  • Make your text easy to read (choose the right banner font)
  • Design for accessibility
  • Have a clear CTA
  • Stay brand loyal
  • Think about the mobile viewing experience
  • Keep the design elements of the banner and landing page consistent
  • Test different designs to find out which ones work best

Mobile ads make up 69.9% of digital ads. In fact, according to eMarketer, “mobile display ad conversions have surpassed desktop.” Ignoring this whole platform is a big mistake. When designing for mobile, the banner designer makes sure that the (text and CTA) are really easy to read because the screen size will be much smaller than the desktop screen size.

You have not confused your audience once you have managed to grab their attention and even get them to click on your ad. One of the 12 important rules in advertising banner design was testing. When designing your banner ads, be sure to vary the elements and create multiple ads for each ad size you use. Some things to test include:

  • Background color
  • CTA color
  • Header copy
  • Images or designs used
  • More white space vs. less
  • Move (if the platform allows)

In the rules of banner advertising, what works for one brand may not work for you. So, keep giving yourself more options to experiment with. This will help you better understand your audience over time.

Advertising banner design idea

In the idea of advertising banner design, a white background is not suggested. Why? Because in order to produce content, they are combined with web pages. Instead, try using bolder colors to grab your viewer’s attention. In a world where viewers actively tune in to ads, you need to produce something that stands out and grabs people’s attention.

When creating banner ads, it’s easy to feel like you need to include as much information as possible to sell to someone who clicks on your ad. If you fill the banner with too much information, from images to text, it will be difficult for the viewer to understand what you are selling!

At the time of hiring a banner designer, all the things mentioned in this article are checked about the designer. In this way, it is ensured that he is fully aware of the rules and regulations of banner design.

Who is a banner designer, and what does he do?

An advertising banner designer is a graphic artist who works in the field of banner design and makes advertising banners according to principles. As it is clear from the job title, the banner designer is the one who is responsible for the graphic design of the advertising banner. A banner graphic designer is a graphic artist who is proficient in advertising banner design software and applications and works in the field of internet advertising, producing static and moving graphic files (video). A successful graphic designer is someone who uses raw and simple images and creates static and animated banners.

Some graphic designers have a great creative mind and ideation and make an attractive advertising banner. Click to learn the banner design idea. Don’t confuse a banner designer with a designer who Photoshops an image. Every graphic work is not necessarily a banner design! Sometimes, the graphic artist Photoshops the images, and for this reason, their scope of work is different. In the design of the banner, the graphic artist includes the text, style, and idea. The text of the designed advertising banner should be attractive and according to the customer’s wishes.

The design style of the banner should be adjusted according to the customer’s request. From zero to one hundred, ideation is the responsibility of the banner designer. If the mentioned items are implemented along with the design principles, the output of the banner will definitely be professional and wonderful. A graphic designer who can execute three items, text, style, and idea well is successful. It goes without saying that the best advertising banner designers do not work individually but in large groups.

What software do professional banner designers use?

Advertising banner designers use various software, including Adobe Photoshop, Flash, CorelDRAW, Premiere, Illustrator, Fireworks, InDesign, Visio, Adobe After Effects, D3 Studio MAX, Mozilla Firefox, and Google Chrome. Some of these softwares have other versions and are equipped with application versions and programs that can be installed on mobile phones and tablets. The choice of program and software depends on the abilities of the banner designer and which software he is comfortable with. It is recommended that you master two or three software and applications to be able to handle any custom design. You can click to learn more about how to make an advertising banner.

The final conclusion

Banner Advertising Rules Any banner advertising plan focuses on simplicity. This will attract your audience enough to click through to your landing page. It’s important to keep your brand identity consistent across all assets. That’s because, over time, consumers will recognize your brand from the colors you use to the way you lay out your designs.

This familiarity will help attract people’s attention. For example, Starbucks is recognizable by the repeated design elements they use across all their assets, from social media to banner designs. Therefore, there is no need to announce the name of their company.