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10 Marketing Patterns You May Not Be Aware Of

Today, Different Marketing Models Dominate The Advertising And Business Industry, Each With Its Own Usage Pattern And Policy. 

While Many People Are Familiar With Models Such As Content Marketing, Video Marketing, Social Networking, Click-Throughs, Click-Through Advertising, Etc., There Are Other Marketing Models That Marketers Use.

In This Article, We Are Going To Get Acquainted With Some Of These Methods.

1. Sports Marketing

Sports Marketing Is A Branch Of Marketing That Simultaneously Focuses On Promoting Sports Programs And Teams And Promoting Other Goods And Services Through Sports Programs And Teams.

In This Service, The Elements That Are Advertised Are Physical Products Or A Brand. The Purpose Of This Type Of Marketing Is To Create Strategies Through Which The Customer Promotes A Sport Or Product Other Than Sport Through Sport.

Sports Marketing Is Designed To Help The Customer Identify Their Needs And Wants Through A Conversion Process. These Strategies Follow The Same Four Well-Known “Foundations” In General Marketing (Product, Price, Advertising, And Location).

Considering That Sports Are A Service, Four Other “Foundations” Have Been Added To Sports Marketing. These Four “Foundations” Are Planning, Packaging, Positioning, And Perception.

These Four Added Elements Are Called “Sports Marketing Mix”.

Sports Marketing Is Divided Into Three Parts. The First Section Deals With Sports Promotion And Sports Associations Such As The Olympics, Premier League, Or World Cup Competitions.

The Second Part Is To Use Sports Programs, Teams, And Athletes To Promote Different Products. The Third Part Is The Widespread Promotion Of Sports For More People To Participate In Sports Programs.

In The First Part, Advertising Is Directly Related To Sports. In The Latter Case, The Products Can Be Sports, But There Is No Requirement. When Advertising For Sports, This Is Called Sports Marketing Strategy.

But When Sports Programs, Athletes, Teams, Or Leagues Are Used To Promote Different Products, This Marketing Strategy Is Called Sports. When Advertising Is Done To Increase Engagement, It Is Called Public Sports Marketing.

2. Marketing Services

Service Marketing Is A Specialized Branch Of Marketing That Has Emerged As A Field Of Study Since The Early 1980s And Deals With The Concept That Service Marketing Has A Different Personality From The Marketing Of Physical Goods.

Service Marketing Usually Includes Corporate-Consumer (B2C) And Corporate-Enterprise (B2B) Services And Includes Marketing Such As Communications Services, Financial Services, Hotel Services, Tourism, Leisure, Entertainment Services, Car Rental, Healthcare, Specialist Services, And Commercial Services.

The Service Marketers Typically Use An Extended Marketing Mix That Includes Seven Ps.

These Seven Items Are Product, Price, Place, Promotion, People, Physical Evidence, And Process.

3. Discount Based Marketing

Discount Marketing, Which Is Usually Done Through Discount Books, Is A New Way Of Marketing. After The Rapid And Astonishing Development Of Group Purchasing Systems In Which Various Goods And Services Are Offered At Reduced Prices; Provided That At Least A Certain Number Of Buyers Buy The Product Or Item Offered.

Discount-Based Marketing Systems, to eliminate The Condition That Group Purchases; It Formed Slowly.

In Fact In This Way; A Marketing Company Acts As An Intermediary Between Buyers And Providers Of Goods Or Services And Directs Customers To These Malls.

Instead, The Centers Providing The Goods Or Services Paid The Marketing Fee To The Intermediary; They Offer A Discount To The Customers Themselves.

4. Relationship Marketing

There Are Several Definitions Of Relationship Marketing. “Marketing Is A Social And Managerial Process Relationship In Which Individuals And Groups Meet Their Needs Through The Exchange Of Goods And Services With Each Other,” Says Cutler, For Example. The Important Point Is, What Is The Difference Between Traditional Marketing And Relationship Marketing?

Traditional Marketing Was Developed In The 1950s And 1960s By The Likes Of Borden (1964) Based On The Four Ps Mix Of Marketing. During The Industrial Age, Mass Production Based On Standard Goods Gave Birth To Mass Marketing And Mass Distribution.

Early Marketing Research Focused On Commodity Marketing, And Service Marketing And Business Marketing Received Little Attention, But Over The Past Thirty Years, Marketing Research Has Gone Beyond The Traditional Field Of Marketing, With Topics Such As Relationships, Networks, And Interactions Are Considered.

The Emergence Of Relationship Marketing Concepts In The Management Literature Can Be Found In The 1980s.

Where The Service Marketing Literature Grew Significantly.

By The 1990s, With The Onset Of The Great Depression, The World Was Ready To Change Its View Of Marketing; Because Traditional Marketing Had Lost Its Appeal, The Relationship Marketing Paradigm Became More And More Important.

By The 1990s, With The Onset Of The Great Depression, The World Was Ready To Change Its View Of Marketing; Because Traditional Marketing Had Lost Its Appeal, The Relationship Marketing Paradigm Became More And More Important.

By The 1990s, With The Onset Of The Great Depression, The World Was Ready To Change Its View Of Marketing; Because Traditional Marketing Had Lost Its Appeal, The Relationship Marketing Paradigm Became More And More Important.

5. One-On-One Marketing

One-On-One Marketing Is A Customer Relationship Management (CRM) Strategy That Emphasizes Personal Interactions With Customers. Personalization Of Interactions Is Thought To Increase Customer Loyalty And A Better Return On Investment In Marketing.

The Difference Between Traditional Marketing And One-On-One Marketing Is That In Traditional Marketing, The Success Index Is The Product Market Share, But In One-To-One Marketing, The Success Index Is The Share Of The Number Of Customers.

The Traditional Marketer Is Trying To Find More Customers For His Products, While The Marketer Is Trying To Find More Products For His Customers One By One.

The Traditional Marketer Manages His Products And His Managers Are Responsible For The Seasonal Sales Of His Products. While The Marketer Manages The Customers One By One And His Managers Are Responsible For Responding To The Growth Of The Expected Values ​​Of These Customers During The Operation Of The Company.

6. Industrial Marketing

Industrial Marketing (B2B Marketing) Is The Marketing Of A Product Or Service That Takes Place From One Business To Another. An Industrial Commodity Is A Commodity That Does Not Reach The Final Consumption Of Consumers But Is Used In The Production Process Of Another Commodity.

Industrial Marketing, Called Business To Business Marketing, Is The Marketing Of Goods And Services In Connection With Large Organizations Active In The Field Of Business.

Commercial Or Industrial Organizations Include Manufacturing Companies, Government Subsidiaries, Private Sector Organizations, Educational Institutions, Hospitals, Distributors, Or Intermediaries.

 Industrial Organizations Buy Goods And Services To Achieve Goals Such As Producing Goods And Services, Making A Profit, Reducing Costs, And So On.

Companies That Sell Steel, Tools, Machinery, Computers, Tourist Guidance Services, And Goods And Services To Consumer Institutions (Purchasing Organizations) Identify Buyers’ Needs, Resources, Policies, And Policies.

An Important Point In Business Marketing Is To Create Value (Benefits) For Purchasing Organizations (Customers) Through Goods And Services That Rely On The Needs And Goals Of Organizational Purchasing.

For Example, A Company That Makes Steel Pipes And Supplies Them To Bicycle Manufacturers Is Marketing The Business.

7. Scanning Marketing

Inbound Marketing Is The Provision And Sharing Of Useful, Practical, And Valuable Content In The Form Of Reports, E-Books, Webinars, Instructional Videos, Podcasts, Newsletters, And Social Media For Clients Seeking Information In Specific Areas.

In Hijacking Marketing, Those Who Need To Obtain Practical Information In Any Field Will Be The Focus Of Attention And Marketing.

Given The Practical Context Of This Method Of Marketing, It Is Better To Interpret Inbound Marketing As Introverted Marketing. Seth Goodin Calls This Model Of Marketing Permission Marketing.

In This Marketing, Efforts Are Made To Turn Transient Customers Into Potential Customers.

8. AIDA Marketing Model

The AIDA Model Is One Of The Most Popular Marketing Models. Aida Marketing Model Consists Of Four Stages Called Awareness, Interest, Desire, And Action.

According To This Marketing Model, Customers First Become Aware Of The Existence Of A Product Or Service, May Be Curious About That Product And Want To Learn More About The Features And Benefits Of The Product Based On Interest Or Compare That Product Or Service With Similar Products And Services. (Desire) And Eventually, Buy The Product Or Service (Action).

Elias St. Elmo Lewis Proposed The Aida Model In 1898 Based On His Experience In The Insurance Industry. Since Then, Aida’s Marketing Model Has Been Used To Turn Potential Customers Into Real Customers In Marketing.

It Should Be Noted That The Ida Model Is Also Used In The Marketing Funnel.

9. Green Marketing

Green Marketing Is A Type Of Marketing In Which Products And Services Are Advertised Based On Their Environmental Benefits. The Term Green Marketing Was First Coined In The Late 1980s And Early 1990s When Industries Became Concerned About Environmental Change. This Marketing Can Be Beneficial For The Company And Can Provide A Competitive Advantage Over Competitors.

Because More And More People Are Concerned About The Environment. The American Marketing Association In 1976 Defined Green Marketing As The Study Of The Positive And Negative Aspects Of Marketing On Pollution And The Reduction Of Energy And Other Sources.

The Latest Definition Of Green Marketing From The American Marketing Association States: Green Marketing Refers To The Development And Marketing Of Products That Are Environmentally Safe (Ie, Designed To Minimize The Negative Effects On The Physical Environment Or Improve Its Quality).

10. Direct Marketing

Direct Marketing Is A Type Of Marketing That Communicates Directly With A Suspicious Customer. In This Way, People Are Marketed And Selected Directly From The Target Market.

In Other Words, Direct Marketing Is The Use Of Direct Consumer Channels To Deliver And Deliver Goods And Services To Customers Without The Use Of Marketing Intermediaries.

These Channels Include Direct Mail, Catalogs, Telephone Communication, Interactive TV, Stalls, Websites, And Mobile Equipment Directly To The End User.

Direct Marketers Are Looking For A Measurable Response, Such As Customer Order. This Is Sometimes Called Direct-Order Marketing. The Opposite Of Direct Marketing Is Called Indirect Marketing, In This Type Of Marketing Indirectly Tries To Attract Customers.

Like Billboard Advertising Done In Public Spaces.

Direct Marketing Is Measurable And Traceable, In The Sense That The Success Rate Of Marketing Can Be Determined. For Example, By Dividing The People Who Have Been Marketed To The People Who Have Referred, Has Determined The Percentage Of Marketing Success.