Xiaomi Plans To Change The Way Its Products Are Named And Remove The “Mi” Brand From The Names Of Its Future Devices. 

Mi Brand, For example, with this change, a mobile phone called “Xiaomi 12” will be launched instead of “Xiaomi May 12”.

Of course, Mi The company already removed many of its products in China and now wants to do so in the global market. In mid-August, the company unveiled a new smartphone from the Mix series, from which the May brand has been removed and will be available to buyers only under the name of Xiaomi Mix 4.

Assuming Xiaomi wants to continue this trend in the long run, the company’s future flagship will no longer carry the brand. So instead of launching such a device called May 12, we will see its marketing and sales under the name Xiaomi 12.

With Xiaomi launching its first smartphone called May, its new decision is a big change for it. The Mi name is also used for other products such as tablets, wearable gadgets, laptops, and other products.

Xiaomi does not intend to change the names of existing and marketed products, and this change only applies to future products. For example, the Xiaomi May 11 smartphone will be offered with the same name as before and the word May in the device name, and there will be no change in its name. In fact, the new change will only apply to future Xiaomi products.

Xiaomi co-founder Lee Joon has previously said that the word Mi stands for “mobile internet” and “mission impossible,” the former referring to the company’s focus on products and the latter to Xiaomi’s ambitions.