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This article intends to share with you the meaning of motion graphics and their impact on branding. If you have read our previous articles, you are familiar with the concept of motion graphics. Motion graphics is the animation of graphic designers.

Typography and infographics

What is created can be a simple or difficult idea. These ideas will be presented as a combination of sound, visual effects such as cartoon shapes and characters, typography, animation, and infographics. Of course, the power of storytelling in motion graphics should never be neglected. If all these elements are used well together, they create a product that will contribute to branding.

The meaning of motion graphics

In the meaning of motion graphics, it should be noted that motion in English means movement. In Farsi, it is also called dynamic. Therefore, in terms of motion graphics, anything with movement can be moved or dynamic. If it is possible to produce content in which movement is one of its important elements, we have created effective content. It means that the audience is more easily attracted by watching a clip and gets a greater impact. And this is the subject that is the target and the final opinion of marketers.

Accurate presentation of the meaning of motion graphics

In the precise presentation of the meaning of motion graphics, it should be noted that in motion graphics, a graphic design is drawn digitally. This process is done by Photoshop software with Illustrator tools. In this way, the object is moved, and the concept of movement is added to the content.

Content marketing with ebooks and infographics

It makes the audience focus more on the topic and not abandon it. What happens is an impact on the audience. By seeing the animated effect, the audience decides whether to use the introduced product or service or not. The software produces animated effects.

These pieces are used in advertisements, television titles, etc. Content marketing strategies can be used in different formats. Articles, ebooks, and infographics help a message reach the audience. In the following, we will explain how motion graphics affect branding.

The meaning of motion graphics and its impact on branding

In continuing the discussion of the meaning of motion graphics, we must also mention this issue. Whatever the meaning of motion graphics, its purpose is to impress the audience. Watching videos and clips can be more effective in data transfer than any other content.

Good motion graphics

Since the Internet was widely available to the public, organizations, economic enterprises, etc., were attracted to provide their information to consumers. Among them, motion graphics has contributed the most.

This template has features that help the designer introduce the brand to a wide range of audiences in the best way. As people’s awareness of a type of product and service increases, the brand is recorded in their memories in the best way and continues to live. A good motion graphic for brand building is a format that can target the audience’s emotions well.

Are there different types of motion graphics?

Regardless of the meaning of motion graphics, we must pay attention to this important point. Motion graphics certainly have a wide range of functions. Below is a list of different types of motion graphics:

• Motion video
• Real video
• Stop motion
• Infomotion graphics

What is motion video?

In the continuation of the topic of the meaning of motion graphics, it is good to mention motion video. In motion video, additional information can be added to the video or movie content. For example, in sports, information such as evaluation of speed and acceleration about a group or individual sports can be added to the content.

In this format, filming is done in real-time. But graphic designs are added to the content. In addition, we see messages that are placed on the edge of the video image. These messages complete the information that cannot be presented to the audience in the video.

Video call

Video call is another type of motion graphics. Regardless of the meaning of motion graphics, it is good to know that real videos are contents in which no graphics are seen. Most of the focus is on filming, sounding, and editing.

What does stop motion mean?

Now that we know the meaning of motion graphics, it is good to know that stop motion is another type of motion graphics. Stop motion is a technique used in animation to bring still images to life on the screen. This process is done by moving the object while filming one frame. All the frames are shown in turn, and a sense of motion is induced. Stop motion is one of the methods of animation that is photographed from real objects.

Stop motion is a method of animation.

In this way, they give a little movement to an object, which is usually dough-shaped. Then a photo is taken, and another movement is given to the pasted object. It will be photographed again. The camera is fixed, and the photographer only photographs the designed movements. When the frames are played back to back, it gives the impression that the doughy object is moving.

Definition of Infomotion Graphics

Another type of motion graphics is info motion graphics. In the continuation of the topic of the meaning of motion graphics, it should be said; Infographics are also called Infomotion. These videos beautify and provide additional information to the infographic content.

Why is motion graphics introduced for branding?

It is good to discuss this subject after examining the meaning of motion graphics. Why is motion graphics introduced for branding? As you know, everything depends on the cover and appearance of the work to achieve great success. The first thing that customers notice is your brand. If your company’s brand has a nice design and meets all animation metrics, the brand will be well represented.

Many motion graphics tools and features

Because motion graphics has many tools and facilities, it can successfully create fresh and effective colors. Each element used in motion graphics can also be edited many times. Most importantly, motion graphics look more formal because they have fewer cartoon characters. This feature is more useful for those who have just joined the marketers and are not yet familiar with the taste of a good customer.