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One of the most common terms in the SEO world that you have probably heard of many times is local SEO or site optimization for the local searcher. But have you ever wondered what is behind these useful and valuable results that Google provides to a Local Searcher? How and by what mechanism does Google display each search to the user based on location? Yes, you guessed it! Google Pigeon Algorithm. Another resident of Google Zoo, or better to say Google Bird Garden, is the Pigeon or Pigeon algorithm, which we are going to discuss in detail in this article.

Studying this carefully will help you gain a thorough understanding of the pigeon algorithm, as well as teach you techniques that will incredibly enhance your site’s local SEO; So do not miss this article. Of course, if you are unfamiliar with Google algorithms, we suggest that you also read the Google Algorithms article.

Introduction of pigeon algorithm

So, what’s Google’s pigeon’s algorithm? Let’s start with an example. Suppose you are in a hurry, and you are looking for an instant coffee shop in your area. To search, type “Coffee Shop near Qeytariyeh” and Google will show you several coffee shops with addresses and locations at the very beginning of the results. This is the miracle of the Google Pigeon algorithm, which means the possibility of SEO location! This algorithm matches the user search term to the location of related businesses and displays the items that are closest to it in terms of location.

How does Google Pigeon’s algorithm work?

Now that we know what Google’s pigeon algorithm is, let’s move on to how it works. As you know, the pigeon is one of the birds that can memorize all the details of places and directions without error. The pigeon algorithm has the same capability, that is, it finds and shows to the user what is closest to the search among thousands of addresses and locations. For example, you search for “Park near Tajrish”. At the top of the SERP results page, Google shows you a map with the location of various parks in the area of ​​Tajrish Square.

Of course, sometimes it does not show a location, but it does show you a list of addresses. For example, search for “Bank Melli branches” to see the result for yourself. What is really admirable about this algorithm is its very high performance speed.

Google’s reasons for designing the pigeon algorithm

Each of Google’s algorithms has unique features, and they are designed for specific reasons. We have to say about Pigeon Algorithm because Google has always wanted to show useful and valuable results to users, it designed the Pigeon Algorithm to speed up the search process of users.

The implementation of this algorithm allowed local businesses to be organized and ranked by location or region, and users to reach their goal much faster and easier. One of the most important changes that the Pigeon algorithm made to the convenience of users in the appearance of the Google SERP results page was the Google Pack results, which were optimized based on location and Google Map results.

Five golden techniques in site optimization for pigeon algorithm

What factors contribute to local search rankings? In other words, what should we do to optimize our site for the pigeon algorithm? The answer is very simple. We will teach you 5 golden techniques to help you do this:

1- Register the site in Google Map

One of the most important factors for displaying your site based on location is registering your location on Google Maps so that Google can understand the location of your business. You can use both the web version of Google Maps and the mobile version. Just have a Gmail account and enter your name, address, contact information, business hours and field of activity very accurately.

2- Register the site in directories

One of the sites that managed to attract many users after the implementation of the pigeon algorithm was the reference sites. Reference sites or directories are resources that compile a list of sites that operate in a particular business, broken down by city or region, and users can not only view them but also post comments and experiences. In some directories, user ratings for these sites are even displayed in search results.

3- Insert name, address and contact information in all pages of the site

Make sure your site has a “Contact Us” or “Contact Us” page, which lists all contact information and exact location on Google Maps. In addition, enter your contact information in the footer of the site, because Google robots have the ability to understand your contact information and address. This allows the pigeon algorithm to track your site.

4- Using users’ opinions and views

Encourage your users and contacts to comment on your business, and answer their questions well. In Google Map, users can also comment on the quality and presentation of your services and products. This is one of the key and influential parameters on local SEO.

5- Using Eskima codes

Talk to him in Google’s own language using Eskima code. Schema code is a collection of additional and comprehensive information that is understandable to Google and displays it to users. So by doing this, Google Pigeon Algorithm will understand what you mean and will give your site a better ranking. For more information, we suggest you read the article What is Eskima .

Frequently Asked Questions

1- How does Google Pigeon Algorithm work?

Have you ever searched the name of a particular cafe, store or place on Google and found that Google shows you the exact location in the results? This is due to the pigeon algorithm. This algorithm tries to display the most relevant results according to the location of the sites and the user’s location.

2- What does Google Pigeon Algorithm have to do with local SEO?

Google Pigeon Algorithm operates based on the location defined for businesses. Given that in local SEO, the site or a page of it is optimized for a specific location (for example, Saadatabad), so it can be seen that this algorithm is based on local SEO. For more information, we suggest you read the article What is local SEO .

3- Is it necessary to pay attention to the pigeon algorithm for all websites?

That’s a clever question! Given that Google’s pigeon’s algorithm is important for local SEO, most people think that pigeons are only important for local businesses; But this is not the case. When you optimize your site for a particular location, your site is more likely to be seen in the results and your site traffic will increase as your presence in the results increases. So what do you want better than this?

Optimize your site for Pigeon Algorithm

As we said before, knowing the pigeon algorithm and following its standards will help you to be ahead of the competition in your location. This algorithm is a special opportunity for local businesses and can play an important role in their success and promotion.