What is Google Discover?
Google Discover offers a different way for mobile users to search. Google Discover is not a search engine, but it finds and displays content to you without the need to search according to your interests and manners!
Based on your search and interaction activity, Google Explorer offers new content that you are likely to like and, over time, learns what you want and identifies each time you use it. Most of your interests provide a better range.
What is Google Discover?
Google Discover is a mobile user experience that lets you discover content you didn’t even know you needed! Google Explorer is an entirely different search experience that shows you your favorite content, and you see new content every day you visit it. If Google knows enough about you, you can only continue scrolling to access new and various content.
Google offers content to the user based on the search and activity performed on the device. Google tracks your web activity and applications, history, and location settings. You can follow specific topics or commodities to build your profile and limit what discovery should not show you.
Google Explorer is an intelligent tool that learns how you search and what you are looking for to provide you with the best content at the right time and according to your needs. Interestingly, Google does this for you without you looking for it.
Discover always receives new items and shows them to you. Just last month, Google added web stories to the feed. It was beneficial because web stores are a great way to draw specific types of content because of their mobile-oriented formats.
Move Google from lines to exact points.
For the past two years, Google has been trying to cross lines to exact points, meaning that search no longer means entering a keyword or phrase into the search bar that results in a page of Google results with ten blue links. Be. Today, search contains the whole world and even turns that world into an interface.
Google Discover takes the search sector out of the field and provides you with a more innovative system to suggest new content based on your activity and interests. It is an entirely different way of finding and experiencing new content. Google Explorer relies less on text and more on attractive images.
Google Discover aims to connect you with new but relevant things. It is always ready when you do not know you need it. It does not take long for Google Explorer to realize that you are looking for something else. For example, when you plan and search for your vacation, your actions indicate changes in your interests and topics of interest. Therefore Google Discover shows you new and timely content to enjoy reading them. Take.
Google Discover is a very personal application so that everyone will have their own experience with it. Discover even takes your experience into account. If you have just started to discover a topic, you will receive content for beginners, and if you are more advanced, you will receive more advanced content! So there is no way to get everyone to read an article because not everyone is paying attention to or interested in a report at the same time.
So as an internet business, when a user clicks on an article on your website, they are interested in your brand or content, which means you are well on your way to reaching new users.
How to display your content in Google Discover?
Displaying content in Google Explorer is not much different from SEO advancement efforts. We can say that all the basics are the same, so you need to implement comprehensive SEO on your website to go to Google Explorer. In general, there is nothing you can do specifically for Discover to be displayed in this section.
You need to have quality and compelling content written for your audience, not search engines. Plus, you have to have a great website that offers a great user experience. However, here are some things to look out for to increase your chances of appearing on Google Explorer.
1- Produce quality content.
Producing quality content should be the focal point of everything you do. But not just any old content, not great quality content that answers any questions your readers may have. At Yoast, we value great content – which is why we have developed tools such as readability analysis.
2. Produce better content than your competitors.
The best way to get into discovery is to write better content than your rivals. Of course, if you have a brand-specific range, it might be a little easier to get into Discover. But if your content is about public issues and you face a lot of competition, you need to focus on quality. Research your audience, competitors, and industry, and write the best possible article on a related topic.
Make sure you know your users’ questions and answer them in the content in a way that is easy to understand and enjoyable to read. You can also use the power of storytelling in your content. Combining story content with engaging imagery can set you apart – not just in Discover but in search.
As always, check what your competitors are doing. Is their content displayed in Discover? Try to understand how they did it. Did they do anything special? Why do you think their content is unique? Try to imitate their success – without copying, of course!
Now take a closer look at your content. Does it have an attractive and powerful headline? Does he keep his promises? You will not get the desired result if you mention X in the title but never talk about X in the content. Be honest, realistic, and reliable, and write great titles.
3- Publish your content on time.
Discover can discover content instantly, and this feature also applies to news content. Publish your content promptly to increase your chances of success at Discover. Look at and write about famous or popular topics in your field or industry.
But it’s not just new things that are appearing in Discover. High-quality and evergreen content can also be displayed well. As Discover learns your work, changes in your habits create new types of content.
So, if you are swiping (swiping from left to right or vice versa) your feed and you see a news item about a soldier appearing, you may be thinking of leaving or being exempted from military service, and Google cleverly Noticed. So if you follow military-related news on Google Explorer, you will receive the latest content and related green content.
4- Enhance your expertise and credibility.
One of the most exciting things about Google Docs is how to get content in Discover:
Our automated systems display the content of sites in Discover that have many individual pages that show expertise and credibility (E-A-T).
Those looking to improve content for Google’s E-A-T algorithm can consider some of the same questions that we encourage site owners to believe in their search. While their search and discovery are different, the general principles of E-A-T are the same as applied to their content.
Of course, E-A-T stands for Expertise, Authoritativeness, and Reliability. Critical factors in determining how much you can trust a content or its author. There are some industries where the author must have the skills and background to provide information.
One of those industries is the medical industry, but so are the financial and many other industries. These sites are called Your Money or Your Life sites, or YMYL for short. These sites offer tips that can directly affect people’s lives. Because of this, people need to know that you are an expert enough and have the necessary qualifications to produce content in that area.
Of course, E-A-T is not just a factor for Discover, but it is increasingly helpful for Google to remove misleading and sometimes dangerous content from its display list. You have to prove that you know what you are talking about in your content. Make sure people understand why they should trust you. Let them know that you are a good reference on this subject.
5. Equip your content with structured data (Schema).
You do not need to apply specific sections of structured data or Schema to display your content in Google Discover, but make sure you use them properly to provide more information about the content to Google.
If you enrich your content with structured data, search engines can use that data to gain a more accurate and in-depth understanding of the subject matter of your content and who wrote it.
6- Visualize your content.
One of the most critical parts of content optimization for Google Discovery is its visual aspect. Discover is a visual medium. People scan a feed and move on to content that looks more appealing. One of the cool things about Discover is the original image of your content.
So make sure your image is attractive enough, and make sure the image is relevant to the content. Use stunning, high-quality images in your content and make sure they are large enough to appear correctly in Discover. Your images must be at least 1200 pixels wide and enabled with max-image-preview: large settings. (Yoast SEO plugin in WordPress adds these settings to you automatically.)
Of course, this also applies to videos. If you have a great video on a topic, add it to your content. As videos become more and more critical, inserting quality videos will bring many benefits to your content.
7- Improve your website.
It’s not just a feature that puts your content quickly on the top list of Google Explorer hits. While excellent content production comes first, other things need to be improved. If you are looking to get traffic from Discover, you need to ensure that your site is displayed in a fully responsive mobile without any problems. In addition, your website should provide a good user experience and high download speed.
8. Try Google Web Stories.
Discover is entirely about mobile phones. Discover is the ultimate source of content that helps you find anything you were not thinking about at the time. To access this mode, you have a new tool:
Google Web Stories: These stories are great for Discover. Real and engaging stories are easy to discover and can be quickly understood and then swapped. Creating an account for the content can give you an easy way to get to the Discovery feed. Making stories is usually straightforward and also a lot of fun. Be sure to try them.
9- Check your Discover function in the Google search console.
Google Search Console helps you learn how your site performs in search and Discover. There is a dedicated tab that enables you to analyze the performance of your content in Discover. Here, you can find your overall traffic over a more extended period.
Use this data to learn about what your content needs to improve. Do the charts show a direct path of constant traffic, or are they increasing? Why do you think a particular post gets a lot of traffic on a specific day? Examine whether you can analyze these trends and make more informed decisions about your Discovery content.
10- Test and improve.
This article looks at some essential tips to increase your chances of appearing on Google Discovery and what you can do to get more traffic. The last thing to keep in mind is that Google Discover is a living, intelligent creature that works entirely on the data you give it about your behavior and interests. What you see is different from what your friends see, making it harder for you to predict success. So to improve and compete with competitors, go to Google Discover, regularly analyze the data, learn, and then test new ones to progress in this direction over time.
