What Is Evergreen Content & Why Does It Matter for SEO?
Imagine a peach tree that is green and bears fruit all year round! Isn’t it attractive? Whenever you want a peach, you visit this tree and pick fruit and drink. You don’t have to wait until next summer. Evergreen is always fruitful and always usable!
Green content is like a tree you can go to whenever you want because it always has something new and exciting for you!
Let’s read the rest below; what is the definition of green content, why is it essential, and for what topics and ideas can be produced?
If you are interested in entering the field of content marketing and using this great technique to increase prosperity in your business, be sure to read this article.
What is green content?
Green content is like a tree that remains green in all seasons and does not turn yellow and barren with the passage of time and changing seasons; This means that this content can be used and valuable at all times; It is never old and outdated, and reading it at any time can solve a user’s need or answer a question.
Well, from this definition, we understand that this type of content does not have an expiration date and does not lose its value over time; Because it always benefits users, and users are always looking for it; So, creating evergreen content is the secret to increasing traffic for many blogs.
According to the explanation given, in your opinion, which of the following contents can be considered evergreen content?
- The price of gold and coins increased again in the open market
- The Quick R car has just been released to the market
- You can read the technical specifications of the Samsung side-by-side refrigerator in this article.
If you look carefully, you will see that the first text depends entirely on time; Therefore, it cannot be considered green content.
The second text also depends on the publication date. Perhaps, in a more general way, it can be said that the news of the day and the contents that are presented around the news and events of the day in the form of information (and not analysis of the word) are not green content and with time, they no longer have value.
But the third article, which refers to the technical specifications of a car, can be helpful and valuable for its readers as long as this car is in the market (or even after that as an article containing information). Therefore, it can be considered green content to a large extent.
The fourth article is a prime example of evergreen content. This article will be helpful whenever and whoever wants to know about the age of thirty-three bridges. This is a fact that will not be disturbed and will be the same at all times. Generally, the content about historical events and old works isis considered evergreen.
Is green content better or other colors?
We cannot distinguish between green and non-green content and say which is better. If we look at it with a general perspective, each of these types of content has its particular importance, and instead of itself, it causes the growth of visitors; But which one is more important to you depends entirely on the type of business you run and the context of your website.
For example, news websites that inform people about the news and events of the day, their value is based on the hotness of the information and the quick distribution of the word, not the production of green content; so, we cannot expect such a site to produce green content. Because for this website, creating content means creating new news, and the green range will not benefit it.
But if you plan to have a blog or site whose content is always helpful and practical for its users (for example, a blog about a better lifestyle), you can turn to evergreen content production. Whatever field your business is in, you can create evergreen content around several related topics.
Let’s give an example. Let’s say your website is about social networking; an article titled “Best Social Networks for Your Business” is bright green content that can bring a lot of traffic to your website because this is a subject that the audience is always looking for and is not dependent on time.
As another example, we can assume we have a store website for selling winter clothes. In this case, in addition to informing about discounts and festivals, the content basket of this store will include green content such as “How to choose the right winter hat?” Or, for example, “What is the best material and quality for boots?” We equip more users to visit our site over time. The content around these topics will always be helpful for users.
What is the difference between a green theme and green content?
A distinction often overlooked in articles about green content is between green content and green topic.
Some topics may be evergreen, but we cannot produce green content. Do you remember the second text at the beginning of the article? The price of gold and coins! This topic is always green because it is searched every day by users and people, but its content must be updated moment by moment!
Or someone who is always a fan of basketball matches, the subject of “basketball matches results” is always attractive to him; This is a green issue. But the content that is included in this topic is not always green. The results of the competitions depend on the time of the competition and the time of its completion and are updated regularly. The difference between green content and green topic can be considered in this example.
How to prepare a particular food, general specifications of a car, introduction of a book, information about a disease, etc. Of course, here, the content about each mentioned topic is also green. A recipe can always be used. Or the introduction of the book is always readable and needed by the readers. Diseases may be eradicated and eradicated over time. Still, due to the long time frame that humans are dealing with various conditions, this type of content can also be considered green to a large extent.
Evergreen content or evergreen content
Let’s a flashback to the first and reread the third and fourth articles! We said the third is green as long as that type of car exists, and the fourth is always green. What do you conclude from this story?
When we think more about the depth of the content, we see that the green contents have pale and bold green colors like colored pencils. Some of them are less green, and others always remain green; Perhaps it is better to consider them in a spectrum where the beginning of the range of content that has been around for several years does not need to be changed at least. The end of the field is evergreen and permanent content that is useful at any time and has no end date.
Examples of the difference between green and evergreen content:
For example, historical data about the past of life and the world are considered evergreen. Because there are contents that have already happened and will not change, and whenever a person wants to read about it, the content is the same.
I will mention some educational content to clarify the difference between evergreen and green content. For example, training on using a floppy disk was considered green content for a relatively long period. Still, with the replacement of newer technologies, this training is no longer helpful to anyone and has reached its expiration date.
If you can create evergreen content around your business topic, get started now. All your articles and content don’t have to be green all the time, but maybe the best thing to do is to have the plan to produce green content in your content calendar and, from time to time, create green content that fits your business and publish it on your website.
For example, if you work in selling cosmetics and skin and hair care, one of the evergreen content can be an article about skin health. Green topics that you can pay attention to in this context are:
Maintaining skin health, hair care, recognizing skin damage, solving the problem of dry hair, etc.
These contents and topics will always be helpful for your users and customers, and they may reach your content at any time by searching on Google. Skincare is a topic searched on Google every year and in all seasons. But on the other hand, the events whose news is broadcast at the exact moment (such as the announcement of winter discounts) are no longer valid with time.
Three reasons for the importance of green content
Have you ever wondered why green content is important at all? And why should you have it on your website or blog? Pay attention to 3 points of the importance of green content:
1. With green content, you will always have a chance to get new users.
Attracting users with Evergreen content on your website can attract new users over the years. You don’t need to update or manipulate this content regularly. Green content on your blog keeps it active and engaging with the user. Of course, you should pay attention that green content should be attractive and valuable.
2. You can be at the top of Google results for a specific topic.
If you spend enough time creating green content on your site, the user will always choose you; Google also understands this story and gradually trusts you, increasing your rank. Because every day, more users refer to your green content and read it. This type of content brings constant and lasting visits to your website. It can even keep your traffic high for years and get your website linked to the first page of Google.
3. The probability of linking to green content is very high.
Since evergreen content has a long life and doesn’t lose value over time, the chances of other sites and bloggers linking to you increase. Your green article may be so valuable in content that it will be considered a reference in linking other articles to blogs and websites. This property is green content. This way, you will get more views.
Be one of those beautiful greens!
Your content is supposed to be read and used for years, so you should spend enough time and energy to produce them to be attractive and of high quality in terms of SEO and writing principles. If your topic and content are green, write it at the very beginning so that you won’t want to come back and change its quality; Let it take root and bear fruit for itself, and it does not need to be pruned and corrected!
Ideas for producing green content
So, we have come to what content should we produce that will be evergreen.
So far, we have talked a lot about the greenness of the content, and we have given a lot of examples; I think you have come to know what to write so that it is always green and readable; But we also give you some ideas to guide your work and use these as well.
Some of the ideas that we can mention regarding the production of green content are:
Instructions for using a specific device (such as a vacuum cleaner or a juicer, or a digital device)
One of the ideas of producing green content can be a guide for working with a specific device. Manuals are evergreen contents that are always needed. Whatever device you have and don’t know how to use can’t be of much use to you. You need to understand how to work with the device, and with the help of the user guide, you can learn all the advantages of the device you want and its parts.
Educational posts
Any training on a specific topic relevant to your business is considered green content. The audience always needs such content.
Historical articles
History is what happened in the past and is over and will not change. Therefore, any content prepared about the past and related events is evergreen.
Common questions or solutions
Customers will ask you questions about your business, which will be repeated repeatedly. You can produce and publish green content on your website with the help of these questions and in response to them.
No matter what type of business you are, you can get green content by creating content around the most critical keywords in your business and using it to drive visits and sustainable interaction with your website users. As its name suggests, green content never becomes useless and will help increase your site’s ranking in Google over time. It also gains the trust of your audience and can make you loyal customers.
I have green roots…
In this article, we tried to introduce you to the types of green content and explain its importance. We also provided you with ideas to help you produce green content. How convinced are you to turn to green content and use it to boost and increase sales in your business? Have you had any experience producing green content?
