What is click rate or CTR?

Reaching the target audience and attracting their opinion is the goal the owners of various websites always seek and strive for. But this happens when your website is attractive enough for internet users to click. If you can convince the user to click on the links related to your website, the click rate or CTR of the website will increase and you have reached your goal. In fact, one of the topics that has become an important topic in search engine optimization today is increasing the site’s click rate. But what is the click rate? What does ctr stand for? What is the role of ctr in SEO? How will increase the click rate affect website optimization?

These are the questions that arise in the context of click-through rates. If you want to get a better understanding of click rate (CTR) and find answers to your questions in this field, stay with us until the end of this article. In this article, we will examine the concept of CTR and its role in site SEO from the Fa host knowledge base .


  • What is CTR? (What does CTR stand for?)
  • How is the click rate calculated?
  • What is the natural click rate?
  • What is the role of click rate in SEO?
  • What is click rate optimization?
  • What is Google click ads and the role of click rate in it?

Before starting, let’s get familiar with the general definitions and concept of CTR.


What is CTR? What is ctr?

In the digital world, many metrics can be used to control and improve the performance of your website. Click-through rate or CTR is one of the most important metrics that have been discussed so far. But what is the click rate?

First of all, let’s get a little familiar with the concept of CTR. CTR stands _ _ Through Click Rate for . This measure is used to calculate the number of clicks made by users on advertisements, links or buttons.

In fact, with the help of ctr, you can determine to what extent internet users have been attracted to the contents of your website and have clicked on them. Finally, all these clicks cause users to enter your website. This is exactly the goal that your website was created for and is trying to achieve. As a result, the high click rate has a direct role on the success rate of a website.

How is the click rate calculated?

Considering the strong role of ctr (abbreviated as C lick T hrough R ate) in the success rate of a website in search engines, it should be possible to calculate it correctly. According to the algorithms introduced by Google, you must divide the number of unique clicks on your website’s content in Google search results by the number of impressions to get your website’s click-through rate. The formula that you can easily calculate the click rate or CTR of your website is as follows:

Click Rate = Total Clicks / Total Impressions.

But now the question that arises is what is the number of impressions? The number of times your content is displayed in search engine results is known as impression. You must be asking what the difference between the number of impressions and the click rate is? Don’t worry because we will discuss this issue further.

What is the site's click-through rate increase?What is the difference between CTR and impression?

Sometimes Internet users see your website content in search results, but don’t click on it. That’s why if you calculate the total number of clicks in the ratio of the total number of impressions, you can get your website’s ctr.

However, keep in mind that you do not need to calculate the click rate or CTR manually. Currently, there are many tools that you can use to get all the information you need to optimize your website, one of which is ctr information. Google Analytics or Google Search Console is one of the most well-known tools. You by registering your site in the Google console . can easily check the statistics of the total number of clicks, the total number of views, and your click.

What is Google   impression console search training from zero to 100, and how is it different from CTR?

If you want to get more information about these two tools, you can read the articles on how to analyze user behavior on the site by Google Analytics and Google Search Console .

What is the natural click rate?

  1. Natural click rate refers to traffic that naturally and completely organically sees the links of your website content in search engine results and enters your website by clicking on them.
  2. In the discussion of SEO and content optimization, all people’s efforts are to convince people to click on the links related to their website. This is why click rate or CTR has become a basic principle in SEO.
  3. People try to improve the performance of their website and optimize it to convince users to choose and click on their website among all the other similar results displayed in the search results. If this happens, the click-through rate will increase significantly.

Organic traffic is one of the most important types of traffic that can come to your website because:

  • Google search engine has the highest amount of traffic and internet users have high trust in this platform.
  • Google uses very strict algorithms regarding the ranking of the content it displays. As a result, if your website can be part of the first 5 results of a keyword search, it indicates that your content is of very high quality .
  • At first, it may be difficult and time-consuming to reach the right place in the search results. But if you can reach the initial ranks of Google search results over time, that means you have been able to earn Google‘s trust. So you can take advantage of its benefits, one of which is an increase in click rate or CTR in a natural way, in a long-term way.
  • According to research, the first page of Google results (first 10 results) receives 92% of all Google traffic for a specific keyword. So getting the right site can bring you more CTR and high traffic.
  • According to the statistics announced by Google, about 33% of natural traffic clicks take place on the top 5 Google content .

What is click rate?

On the other hand, you will be able to pay a certain fee to bring traffic to your website. In this case, you should use click ads, the most famous of which is Google’s click ads (PPC). In this case, the content of your website is exposed to your audience in the form of advertisements, and with each click on them, you pay a certain fee to the platform where the advertisements are displayed. In fact, the click rate or CTR plays a major role in calculating the cost of advertising.

What is the role of click rate in SEO?

Imagine that you create content and that content is displayed in search engine results. What exactly happens if thousands of people see your content in Google search results but don’t click on it? Obviously, no one can get to know the services or products that your website offers through searching on Google or other search engines. So all your SEO efforts will be in vain. In fact, it is the click-through (CTR) that determines the final result of your SEO performance and brings you the return on investment (ROI).

That is why CTR is one of the main criteria that you should pay special attention to when optimizing your website. If you can produce content that is attractive to your internet audience, you can convince them to click on it. This is exactly what is known as the click-through rate or CTR. Google is also looking for websites that are attractive to users and have good content from their point of view.

As a result, the more clicks on your website content, the better your ranking in Google search results. Of course, do not forget that the click rate is not the only criterion that Google wants. First of all, you must produce a completely optimized and SEO content. Along the way, the click (CTR) will also increase as a result of the appropriateness of your content.

For more information on site optimization, you can read the article on SEO factors and site optimization . Everything you need to know about SEO has been taught in this article.

Methods of increasing site click rate
What is click rate increase?

In order to increase the site’s click, you should try to optimize it. CTR optimization has a direct relationship with content optimization. If you want to increase the number of clicks, you need to focus on the SEO of your content. The content of your website should be sufficiently optimized and be attractive enough. It is better to take the following steps in order to optimize your click :

1- In the first step, in order to increase the site’s click, you must be able to obtain the initial ranks of Google search results, and this happens when your content is in accordance with Google’s defined algorithms. If you want to get information about ranking in search results, you can read the following articles:

  • What kind of content is ranked in Google?
  •  The principles of content writing in WordPress

2- In the second step of increasing the site’s click rate, you should focus on the content that you display to your contacts in the results. The content should be attractive enough to the internet users to convince them to click on it to read more.