What Is A Micro-Startup And How To Start It?
Most Likely, You Have Heard The News Of The Purchase Of Very Large Startups With The Prices Of Millions Of Dollars Or The Acquisition Of Billions Of These Startups By The Technology Giants. Some Of These Startups Seem Simple At First Glance.
However, the reality is something else. These startups need colossal capital and countless employees to achieve profitability.
On the other hand, the startups we are talking about need a lot of time to reach profitability and colossal capital. Unfortunately, most startups do not match such dimensions.
Many entrepreneurs, knowing that most startups cannot secure huge capital and labor force, still do not stop trying and set ambitious goals for the startup.
What is a micro startup?
We know startup managers whose project is in the initial fundraising stage, but they insist that the start-up reach profitability as soon as possible. As a result, they spend a lot of money on advertising. In other words, it can be said that going profitability as quickly as possible is the priority of some startups. The managers of such startups believe that the only way for a startup to succeed is to collect more funds in different stages so that the value of this startup reaches several billion dollars. There are more ways to develop a startup. One of these ways has become more critical recently is a micro -startup. In the following, we will first see the micro-startup together. What is it? Then we will point out the effective methods for the success of the micro-startup.
Accurately describing a micro-startup is not an easy task. Projects with the following specifications are called micro-startups:
1. Micro startup works are generally done by one to five people.
2. A micro-startup needs little capital and time to start.
3. The goal of a micro startup is to generate some income.
4. A scalable micro-startup can be managed with little time after the product is built.
According to the explanations we gave about the micro-startup, you must have noticed that the micro-startup can be set up without the need for many people so that the results of the work generate income for the members of the production group. The micro-startup is launched to respond to the needs of users willing to pay to solve their problems.
As you know, the goal of some startups is not to make money. For example, we can mention startups that implement innovative or scientific ideas. Creativity and innovation in such startups make the profitability aspect less critical. In this way, it can be said that earning money quickly is one of the main characteristics of a micro-startup. Quick revenue generation is the most important goal of setting up a micro-startup.
The working conditions of the micro-startup are such that you can work in several micro-startups simultaneously. Thanks to these conditions, we find successful entrepreneurs who develop several micro-startups simultaneously.
Look for solutions to users’ problems.
To get an idea in a micro startup, you need to find problems that many people are facing and are willing to pay to solve. These problems do not necessarily have to be complex. Experience has proven that users can go into their pockets to solve everyday problems. Micro-startup aims to create different income sources by solving other people’s problems. There are other ways of making money in micro startups. The cost of subscriptions, advertising, or resources of this kind can be mentioned as the main ways of generating income in a micro -a startup. Software, application, and website development are considered good ideas for micro-startups. In this situation, you can develop several products simultaneously and create different sources of income.
How to sell a micro-startup?
Not all micro-startups are looking for a regular income for entrepreneurs. Sometimes the work of a micro-startup is coined, and big companies show interest in buying it. For example, we can mention Vine, which Twitter bought. Luma is another example that Instagram bought. Interestingly, groups of 3 people only developed the criteria we mentioned. What is more interesting is that these examples were very early-yielding microstrips in terms of time and were sold for huge sums just one year after their launch.
As a result, it can be said that although early profitability is the primary goal of micro startups, the project can be expanded to attract the attention of big companies to sell to them. However, the condition of wisdom is to look for a product that will bring good income to your bank accounts quickly. If you feel the product is worth spending more money and time on, change the plan and develop the product to attract the attention of large companies and influential investors.
Do you have to have a hand in technology to start a micro-startup?
Since many micro-startups run in the technology field , you will undoubtedly finish the project better if you have a hand in this field. However, even without technical knowledge, it is possible to start a micro -startup. Fortunately, technology has advanced enough to develop applications with little programming or coding .
For example, we can mention Airtable service. We know entrepreneurs who have found their ideas in software platforms thanks to this service’s features without any knowledge of software development.
On the other hand, you can get help from reliable programmer friends to develop your ideas. Developing a micro-startup with a person who has a hand in programming is better than developing a micro-startup individually.
We suggest choosing a partner who has different skills than you. In this situation, you can divide the tasks. Delegate the programming tasks to the coder and take on the other responsibilities of the micro-startup yourself. In this situation, the skills of you and this colleague will complement each other and you will form an efficient group for the development of the micro-startup.
Think of a way to solve users’ problems
There are many problems around us that can be solved with practical solutions. These problems take a lot of time from users. For this reason, they are willing to pay a fee to fix them. Just look around and find ways to simplify daily tasks. Be sure that these methods will appear in users’ eyes and become an exciting idea for product development. Keep in mind the simplification of solving user problems. The more straightforward this product solves the issues, the more popular it will be.