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Site optimization is generally divided into two parts: internal SEO and external SEO.

Internal SEO

It includes site design parameters and content parameters. In other words, it means optimizing the site with the help of information, content, and other things inside the site. Such as continuously placing keywords related to the site’s work strategy, quality, and long content with updating strategy and such parameters.

External SEO

It includes parameters related to the brand and parameters based on links. In other words, it means optimizing the site by being approved by other sites and other external factors. For example, it uses backlinks and publishes content from other sites.

What actions can be taken for store SEO?

Some basic actions can be listed case by case, and we describe five important strategies.

Information Architecture

The most important step for site optimization, especially store SEO, is related to site content. It would help if you acted so the audience could easily access all the content on the site. You must have such strong management, organization, and a good user interface that when a user enters your site, the user can easily access all the content and find and buy the product he needs quickly.

In this way, products should have daily price and quantity updates, which will be removed from the website if deducted from the warehouse. In general, visitors and users who enter your site should be guided to the required categories in the first step, with correct filtering and categorization. Then, with the help of filters, he can find the desired product, and in the next step, he can make his choice based on the price and compare the specifications.

Any URL for keywords only.

You are allowed to define three keywords for each page. Of course, this capacity is up to 7 words. But it is better to have a specific entry and main word for each page and content on your site. It should be a word that involves a lot of traffic and has more searches, and the probability that your customers will search for it is high. In this way, you attract the most traffic; on the other hand, you have a faster page because of the few keywords.

It’s good to know that when your site is ranked and positioned optimally with a single-syllable keyword, if you add a hyphen or section to the beginning or end, provided that your multi-syllable keyword. You can rank and position well with newer words, such as former keywords. If it still has a rank and position.

Managing the keywords of each page

Unfortunately, because store sites use one category to offer several products, the input word of each product may be equal to the same category name. These words may be used repetitively, thus facing the problem of overlap.

It is good to focus and target your site more on filters and search categories; with this, referrers and visitors have more options to choose from and make decisions. Therefore, as an administrator and site owner, you can continuously change your text and content and have high maneuverability.

Store SEO and site optimization experts in this field suggest not placing landing pages on product pages. Rather, could you put it in the product category?

Categories and tags

In the optimization and store SEO of sites, this method is more effective if you use filters, tags, and categories, of course, with the correct architecture and design. For Google, there is no difference between the categories and tags of a site in terms of architecture and design. For this reason, the use of keywords and tags should be avoided.

It should also be noted that the number of spam pages will increase if you use tags to use different keywords. In general, it will have the opposite result for SEO and optimization of your site. Therefore, store SEO experts recommend that it is better to use categories instead of tags. They give two reasonable reasons for this, which we will discuss below.

1. Weak content

According to announcements of Google, every page on the Internet must have more than 300 words of content to be optimal. So, you should seriously avoid linked pages that have no content and are spam.

2. Duplicate content

In tags, because the content and descriptions are duplicated, the duplicate content problem occurs, which prevents site optimization.

Be sure to use the blog section of the site.

Blogging and blogging can attract a lot of traffic to your site, which is called natural traffic in IT terms. Attracting natural traffic is one of Google’s factors to improve your site’s ranking. On the other hand, in-store sites face the problem of updating pages, which is solved with the blogging system on the site.

Important tips for optimization and SEO of store sites

Duplicate content is prohibited

Do not write the same description for different products because you will face the problem of duplicate content. This issue hurts your site’s ranking. Instead, write different descriptions and differentiate them by examining their features, advantages, and disadvantages.

Review landing pages

Testing and full review of landing pages are SEO tasks for store site optimization and SEO. For this, many tools and facilities will help you find the smallest problems and take action to fix them.

Add blogging and question and answer section.

This function will add new and updated content to the site, thus eliminating the structural problem of updating in-store sites. On the other hand, with this function, you allow customers to exchange information, and this community forms your consumer and makes marketing easier.

Reduce page load time

To improve user experience by reducing the size of the site and using up-to-date hardware and software, reduce the loading and loading time of the page. This way, the content will be shown to the audience faster, and your audience will waste less time.