What is SERP?
If you are an SEO expert or have a website, you need to know about SERP or Google results page because one of the goals that every web admin seeks to achieve is that their site is displayed on the first page of Google.
In this article, we want to know what SERP is and its effect on our site SEO. So join us.
What is SERP?
SERP stands for Search Engine result page. This phrase means search engine results page.
For a better explanation, I must say that when you search for a topic in a search engine, Google will show you a series of pages in response to your search.
These pages are the SERP that have the results at their heart and show you the sites and blogs that answer your question. Our featured photos, charts, and featured Google Answers (FeaturedSnippet) are related to the search term.
So in answer to the question of what SERP is, we can say that the pages are shown to us after searching for a phrase in the search engine.
The results page that each search engine displays is customized for the user and is therefore dedicated to that search engine.
SERP is unique because each search engine indexes results based on a variety of factors, such as keyword, search term, location, browsing history, and user social settings.
What is the reason for the importance of SERP or search results pages in SEO?
Why is SERP important? Search results pages determine how a user views your website.
There may be situations in these pages where the user does not click on the link to your site. For example, according to statistics, many users do not click on the page because of FeaturedSnippet, because they receive their answer this way.
Therefore, familiarity with the SERP components and the characteristics of the displayed results will help increase and improve your site’s SEO ranking.
On the other hand, being on the first page of results is very important because more users refer to the links on the first page and do not see other pages.
In the continuation of the article What is SERP, we want to introduce the components of SERP and the properties of the results shown in it. So join us.
Types of results in search results pages
The types of results shown in SERP are divided into two main categories.
Organic results
Some results produce content for the topic being searched. For example, if you search for SEO in a search engine, one of the results shown in SERP are sites with articles and content related to SEO.
Paid ads are displayed at the top of the page and before the organic results.
Monetary results
Some sites show up in SERP results by paying Google Ads for one or more keywords.
Other results shown in SERP are:
- FeaturedSnippet or featured results
- Direct response blocks
- Visual results
- Video results
- Knowledge graph and knowledge panel
We will introduce each of these components and express their role in the following. So be sure to read the rest of the article What is SERP?
Organic and natural results in search results pages
As mentioned, there is no charge for these results, and search engines, based on their algorithms, index any site that has content related to the search term and displays it on search results pages.
The higher the SEO rank of the site in the Google search engine is shown on the first pages.
The components of these results are:
- Title Tag
- URL
- Meta description
Sometimes Google itself adds items to organic results, such as content releases or sites that link to the original content, if necessary.
Paid results in search results pages
What is a SERP blog? Here are the financial results indicated by an Ad next to its URL.
According to statistics, financial results are displayed on the first page of Google in more than half of the cases.
One way to get content and a site visible is to advertise on one or more highly competitive keywords.
It would help if you were careful about which words you use. Try to choose words with more financial results because the display on the first pages will help your site be seen.
Outstanding results are snippets of text or video content that contain links to reference content.
According to the latest studies, twelve percent of search results pages are superior results.
Types of these results include:
- Frequently Asked Questions or FAQ
- Unnumbered lists
- Numbered lists
- Tables
These results are both an opportunity and a threat
It is a great opportunity because the site content is displayed in a superior result and is a unique opportunity to increase site clicks.
But they are a threat because users are often reluctant to see these highlights, and these are Google’s zero links.
Also, because these results are located at the top of the page, they reduce the natural results and make them less visible.
Direct response blocks on search results pages
These blocks are the direct answer to a question.
Google does not define any reference for these blocks and does not put a link in them.
Knowledge graph and knowledge panel
The graphs and knowledge panel to the right of the organic results are shown as boxes that provide information and statistics about companies and important people.
Visual results in search results pages
Google shows the user the image results from Google Images for some crucial phrases.
Video results in search results pages
Google understands the purpose of the phrase that the user is searching for.
Therefore, the user may also be shown video results depending on the purpose.
Other results displayed on search results pages
Google has added a new box called “People also ask.” A series of questions are written in this box, and by clicking on the questions, their answers are displayed below the question.
Another result that Google shows is the latest tweets from a specific account.
The last word
In this article, we talked about what SERP is and what effects it will have on our site SEO.
We hope you find this article useful and that you enjoy using it.
