What is a landing page?
Certainly, one of the important and key factors to attract the audience and increase the conversion rate is to use an attractive and optimal landing page. But how can we be sure of the quality and attractiveness of our landing page or what can we do to improve it? In this article, we discuss all the things that can help us in the design of the landing screw or the landing page.
Before starting, keep in mind that creating a page is not the whole story and in order for you to have an attractive page, you must continuously check user data and optimize your pages according to this information.
What is a landing page?
The landing page refers to the pages of the site that users enter by clicking on your ads on Google or other sites. The purpose of this page is to get leads from the user or to convert the user into a customer.
Types of landing pages
- Click Through Landing Page: The purpose of this landing page is to be redirected to another page when a user clicks through.
- Opt-In Landing Pages: In this type of landing page, there is a header, footer and sidebar.
- Lead Generation Landing Page: Used to collect information such as visitor name and email address.
Application of landing page
- Lead generation
- Selling services and products
- Advertising
- Demo
- …
Designing an attractive landing page by following 13 important points
In the rest of the article, we will discuss 13 important points in the design of landing pages:
1- Providing attractive offers
Good marketing makes the company look smart, but great marketing makes the user feel smart.
To achieve this goal, you can excite users by writing attractive headlines. These titles can be a combination of the features and strengths of your business, short-term discounts and reasons for users’ purchases.
If you want conversion rates to change, reinforce this feature on your landing pages.
We suggest you the article Conversion Rate or what is the conversion rate . read
2- Simple landing page design
When designing a landing , avoid adding extra elements on the page as much as possible. The arrangement, number, size and color of the elements on the page should be based on your strategy and purpose. For example, if your goal is to fill out a form, you can make this item more prominent than other items.
Dropbox is one of the companies that follow this well in their landing pages. In the image below, there are only five main elements on the page, three of them are small enough, the fourth is a pleasant but subtle image, and the last one focuses on the call-to-action or CTA buttons.
3- Using contrasting colors
This technique can make more CTAs appear on the page. The more negative space there is between the call buttons and the text, the more inclined users are to click on them.
This is clearly visible in the image below! The black and white background makes the title and CTA stand out.
For help in using color, you can the article Psychology of colors in website design . read
4- Limited time technique
One of the landing design methods that many sites use to increase their sales is the limited time technique. For example, Digikala’s daily discounts or occasional discounts, which are related to certain days, are a good example of this. If you want to persuade users to buy in a certain time frame, use this technique on your pages.
A countdown timer can let users know how long they can take advantage of your offer.
5- CTAs Simple
Write the text of call to action or call buttons simply. Avoid writing fancy and complex texts that are dumb and incomprehensible! CTAs should complement the desired action. You can check the above images again to understand this.
Reading the article What is User Interface can help you.
6- Contact information
Be sure to use contact options on your pages. This helps a lot in optimizing the landing . You can communicate with your users on the page in different ways (email, chat, phone number).
7- Various titles
One of the most important parts of any page are titles. On a page, the title of each topic is usually read first and then the description is checked. Try to use titles on the page that are more attractive to users.
Also, considering that most users use mobile devices, avoid writing long paragraphs. If a topic needs to be covered too much, separate it from the initial display on the page with a link to continue reading or more explanations. Change your titles in different time frames and analyze the behavior of users in different situations.
8- Related content
If you use ads for the landing , make sure that the page’s content is related and identical to the advertising content.
If the advertising content and the content of the page are not the same, users will leave the landing quickly. This is one of the most important things that you must pay attention to when optimizing your landing. Try to use pages related to the topic of the advertisement as much as possible.
