Typically, People Who Work As A Content Marketing Specialist In A Company Or Organization Face Various Challenges. 

However, people generally face similar situations, which we will look at in this article.

The first thing to note is that you will be working as a team. So it would help if you tried to get to know the other teammates to understand each other’s strengths and share their excellent work.

Given that content marketing and SEO often overlap, a content marketing expert should be proficient in performing processes such as backlinks to improve search engine SEO. So you need to know how to increase your site rank in Google by backing up and adding links and doing it regularly.

What is Content Marketing?

Content marketing is a technique of marketing that we use to introduce a product or service to attract customers and communicate with the target market. So the content that will publish should be attractive, enjoyable, and effective. For this reason, the content is published in the form of promotional videos, blog posts, images, podcasts, etc. In producing content, you should consider the following points:

The content should be relevant to the audience and know who the audience is, what their gender is, what their age is, and what topics they are interested in them.

• The content you produce must be quality, and do not forget that quality is more important than quantity.
• Content should be distinctive and unique.
• It is better to use a content calendar to manage content ideas.
• Spend 20% of your time writing and 80% of your time advertising content.

The following are simple tips to help you get started:

Some excellent content marketing examples include Dan Norris’s Content Machine book and Mira Kothand’s one-hour content program.

What should a content marketing expert pay attention to it?

Some reasons for doing keyword research include moving away from tasteful work, delivering original and complete content to users, and saving money, time, and energy.

Before investing in any keyword, we need to ask ourselves four questions:

• First of all, does this keyword relate to my business?
• Second, does this keyword align with my work strategy?
• Third, does my company have the ability to meet this search need?
• Fourth, what was the purpose of the search for this keyword?

There are three main ways to start researching keywords, put yourself in the user’s shoes, get help from the (Searches related) section, and don’t forget Google Suggestions. Tools like (Google Trends), (Rank Tracker), (KWFinder) (KWFinder), (Keyword Planner), and Google Keyword Search Alphabetical help you in your keyword research story.

I suggest using Alexa, Keyword Tools, KWFinder, and Keyboard Planner tools. Of course, tools like Moz, Semrush, and Ahrefs have little use in connection with Persian keywords.

Determining the priority of working on keywords, the number of searches and the keyword’s difficulty will help you assess their value. The critical thing to keep in mind is determining which page of your website each keyword will come up with it.

What tools do you need?

Typically, most companies and content teams in Iran use Terlo tools for managerial and group planning. Therefore, you should have enough information about creating an account in this software and managing work processes in this software. The second tool you should think about learning in Google Sheets. Google Sheet is one of the few Google services for organizing, analyzing, and editing information.

This program allows you to use various software such as Excel. In Google Sheet, you can quickly enter information and edit it. Of course, Google Sheet does not have the capabilities of Excel software in Microsoft Office, but it is beneficial.

In addition, it is possible to change the format and size, create reports, use formulas and calculations, online chat, create graphs and tables, and upload sheets to blogs. Google Sheet is a great way to store and track vast amounts of information.

The third tool you should consider learning is Google Meet. Google Mate is a video communication service. It is one of the two alternatives to Google Hangouts and Google Chat.

Google Mate uses proprietary protocols for encoding video, audio, and data. These tools can be helpful in time management and teamwork. When you use the above tools, you will see how they speed up the process. These tools can be beneficial in time management and collaboration.

When you use the above tools, you will see how they speed up the process. These tools can be helpful in time management and teamwork. When you use the above tools, you will see how they speed up the process.

How and what key indicators to calculate?

We have run a digital marketing campaign many times, and we would like to see if the drive is thriving and has led us to our marketing goals. We need to use key performance indicators (KPIs) and appropriate metrics in such situations. In other words, we need to know what to measure and what to go through.

Essential indicators that we should think about measuring should be the following:

• Performance indicators that are in line with our business goals are ‌The most common of these indicators are sales and lead.
• Of course, startups that are at the beginning of the marketing path should focus on engagement and reach indicators, which provide more accurate results than the lead index.
• Progress Indicators This index is very high and is a good option for reporting progress. These indicators reflect the effectiveness of marketing efforts. It does not matter how big or small the impact is, and you must notify the changes through the campaign. For example, the time spent by a user on your site may have reached more than 3 minutes even though they did not fill out the contact form.
• Indicators beyond our control: For example, you might say that we intend to reach the top of Google. Does your site rank first for a keyword in Google, or does it help improve the rate? Here conversion rates are far more important than just being ranked first in Google for one or more keywords unrelated to your business.

Other important points to pay attention to

When you work as a content marketing expert in an organization, you should know how to correctly write the captions of Telegram, Instagram, LinkedIn, and other social networks, headlines, hashtags, etc. Some companies offer studios for recording multimedia files, so you should be able to go in front of the camera and explain the product if necessary.

Another essential point to consider is writing effective promotional emails, classified as email marketing.

Other essential points to consider when learning and mastering are:

• Investigate competitors’ content production platforms
• Review of platforms that work in the field of ad reporting.
• Mastery of brainstorming and brainstorming
• . Familiarity with the basics of user interface design and user experience
• گونHow to write appropriate headlines, introduction, section structure of the article, and summarize the article.