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article In the SEO definition , we explained that the keyword is one of the most important SEO concepts. Unaware that repeating words as before is not important for Google. With frequent updates to its algorithm, Google checks content and ranks sites much smarter than before. Using the LSI keywords is one of the methods that Google uses to understand the contents of websites better, but the explanation of what LSI is and its use in SEO is a topic that we discuss in detail in this article.

What is LSI ?

Keywords (LSI (Latent Semantic Indexing) are terms related to the concept of keywords that search engines use to deeply understand the content on a web page. To better understand this issue, consider the following example:

Suppose you are going to write an article for a topic like “Wedding Ceremony”. The keywords that you will most likely use in the article are:

Holding a wedding ceremony

wedding ceremony

bride and groom cake

Wedding gift

Happy Song

Wedding Forum

In fact, these keywords are the same LSI keywords for the keyword “wedding ceremony”.

One thing you should pay attention to is that LSI words are not necessarily synonymous keywords and include all terms that are close to your target keyword.

In the image below, the LSI words related to the keyword “host selections” are specified.

keywords in SEO 4 reasons for using LSI

In general, there are 4 main reasons for this, which are:

1- To prevent the page or article from being recognized by Google as spam

LSI keywords increase the credibility of the content. At the same time, you will not be threatened by the constant repetition of keywords on the page. Also, you can talk about the topic without stress without repeating keywords.

We suggest that you read the article ” Site Indexing ” to be seen in the search results of users .

2- Discover more ideas about the content

Various topics and titles can be created using LSI words. This will leave your hands open to deal with different topics.

3- Providing a rich and complete content to the user

With LSI keywords, you can cover more combinations of the target keyword. Because of this, your content will be richer and the rate of users leaving the page will be lower.

4- Better position in SERP (Google results)

According to Google’s new algorithms, websites that answer more questions are displayed in the top results. You can easily do this by using LSI .

What is the difference between long tail keywords and LSI keywords?

Long-tail keywords, as their name suggests, are mostly characterized by their length, and their main characteristic is the number of words used in the keyword. These keywords are usually 3 or 4 words and have a lower search and more targeted than the main keyword.

For example, let’s say your main keyword is “mobile phone sales”. But you want Google to show you only stores in the results that are located in Tehran. That’s why you mention the keyword of the place you want