Strategy and solution for building advertising site

Building an advertising site with new methods that are specific and single-use for advertising works requires a well-documented and detailed strategy and planning. The first step of any move in business is to research and evaluate competitors. In this case, you should search and find the sites showing ads.

Then you have to do a competitive analysis to determine with what strategy and to what extent you can do this. There are two strategies for this:

Provable traffic

To advertise and generate income, you need advertisers to give you their ads. Advertisers need your site’s traffic statistics to analyze competitive costs to prove the site’s effectiveness. In this way, attracting regular visitors is the first basic strategy to attract advertisers because advertising aims to be seen in a larger audience.

Marketing position

You occupy a specific marketing niche when you activate your website in a specific market. Hence the traffic you attract is looking for specific content. As an advertiser, this marketing position should be adjusted based on your audience. For example, if you have a movie download site, your customers are elephant-chested people. Naturally, you cannot advertise hair transplantation. Rather, it should match your content, which is the audience that generates natural traffic.

Manufacturer parameters

Every site needs parameters to generate income through advertising, which we will introduce below.

The first step of building an advertising site

Create a domain or domain (site address) and URL. Choosing a good site address or domain is crucial to be effective enough. Your domain name or site address is a part of your URL (unique site link). URL is the complete address, or in other words, the link of a website in the internet space, allowing customers to access the site.

1. It is better to choose your domain in such a way that it is easy to remember.
2. Your domain name should be something that can be easily remembered and searched in the browser.
3. Your domain name should not be too long.
4. Use a dash or underline.
5. Do not use intangible acronyms.
6. Do not use zero instead of o or the rest of the numbers instead of the rest of the letters.
7. Misspellings are the biggest red line.
8. Using slang or technical terms can be very helpful, but it can hurt if it doesn’t match the brand name you’re using.
9. Check the availability of social categories and a quick search of your domain names before exploiting.
10. Buy your domain as much as possible.

Continuously renew your domain so that it does not expire. If your domain expires due to failure to renew on time:

1. Your website will encounter a 404 error and will no longer work.
2. Customers will no longer be able to find you on the Internet.
3. Your business will have low security and will be vulnerable to cyber crimes such as hacking and information theft.
4. Your domain name may be resold, and disputes over ownership will become erosive.

The second step is to build an advertising site.

1. Create a comprehensive online (social media) presence.
2. Social networks (Instagram, LinkedIn, ….) increase the scope of your customers and help in response and support.
3. It prevents confusion and names similarities between your brand and other brands.
4. They reduce the costs of brand development, duplicate advertising, and the need for printing.
5. Maintaining your brand name and design is crucial when creating your social network. Your domain name or address should ideally match or be the same as your brand name.
6. You should use your brand name or site on virtual and digital platforms.

The third step of building an advertising site

You must create an email that matches your brand name and domain. The email service is free and free of charge, and you can open an account in both commercial and private formats. Now, matching these three vertices of the triangle, which are the brand name, domain name, and email name can prove your professionalism.

Sometimes hosting companies or domain registrars also provide online and email presence services. In such cases, be sure to use these services.

The fourth step of building an advertising site

Find a professional website support service company. For your site to be published on the web, it must be optimized and SEO optimized. Support companies are also responsible for updating the content and security of the site. There are different ways to find a good support company. You can entrust your website to a hosting company or domain registrar.

Or use other companies if they are not in the framework of your marketing strategy. But entrusting the site to a company from A to A causes homogeneity of information in different parts of the site and its coding, which results in the stability and security of the site.

Costs. The monthly subscription for website support varies depending on your website’s size or visitors.

List of services of support companies

Support companies offer a variety of services, including:

Space and storage of site information

The files and content that make up your site are stored on the host’s servers. This dedicated space in the host, filled with information, can increase the site’s speed.

Email accounts and online presence

An email has many features for businesses. For example, you can use it to create a basic contact form and send emails to your customers and contacts.

Backup

One of the tasks and services of the support companies is to back up the site information because, in terms of security, sites are always vulnerable to information theft. In this case, the information that has already been backed up should be used so that the site’s operation is not disturbed.

Content

Sites should be updated continuously to be optimal so that they are not recognized as problematic by Google’s bots. Now, support companies have the task of producing content. In this way, your order, and they either produce content or buy from other companies.