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As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. We review the article on the techniques of using search console!

As this free tool, which was previously known as Google Webmaster Tools , provides you with a lot of information to optimize your site’s performance for search engines (SEO), it is suggested that you to learn more about SEO read our specialized article . do it

To start, you need to register and confirm your site in Google Search Console. To do this, you can read the Google Search Console training article . You can also connect it to your site’s Google Analytics to get more complete details.

Techniques of using search console and effective metrics in it

Improve click rate

One of the techniques of using the search console is to improve the click rate. People click on your site when the topic of the site is related to the searched keyword. Therefore, as the number of clicks increases, Google’s assurance that your site’s content is relevant to the searched keyword will increase, and as a result, the site’s ranking in the results will be better.

To see the CTR in Search Console, you can click on Average CTR from the Performance tab.

In addition to CTR, the level of user engagement with the content of the site is very important. If users leave the page quickly after entering it, Google will lower the site’s rank for that keyword, assuming that the site’s content has little relevance to the search term. So, placing attractive and relevant content on the site pages is another factor that you should pay attention to.

The most important factors affecting the click rate

1- Optimizing titles

One of the most important techniques of using the search console is optimizing titles, and it can be said that the factors that make users click on one of the sites in Google results is the attractiveness of the title of a page. A stimulating and relevant title can increase the number of clicks significantly. You can use the following methods to create a creative title:

• Write a simple text
• Use numbers
• Using question words such as why, how, how, whether and…
• Using stimulating keywords such as best, value, free, etc.

2- Optimizing the description

Although descriptions are less important than titles, writing proper descriptions can play the role of a wonderful supplement in the text and increase CTR . Research shows that the use of relevant descriptions can increase the click rate of the text up to 40 %. It can be concluded that the optimization of the descriptions is one of the other techniques of using the search console.

3- URL optimization

Another thing that attracts the attention of users is how to display the URL in the text. Using keywords instead of numbers and unintelligible characters in the URL can encourage users to get more clicks.

4- Using Structured Data

Another way to increase the click rate is to use Structured Data . This helps Google to have better and deeper results to display to users. An example of microdata can be seen in the image below. Using this tool , you can use different microdata for your site pages.

tab By checking the Enhancements in your search console, you can make sure that the microdata of the site is correct.

5- Optimizing the mobile version

Considering the high use of mobile devices by users for web browsing, this issue is of particular importance to Google. By visiting the Enhancements section and clicking on Mobile Usability , you can check the performance of different pages on mobile and fix them if there is an error.

Also, reducing the loading time of the site on mobile devices can improve the ranking of the site in Google results.

The size of the fonts, the standard of the elements on the page and the way the content of the page is displayed are some of the factors that are checked by the Google robot.

6- Checking the entries to the site through keyword analysis

tab, By going to the Performance you can see the queries (keywords) searched by users. By checking the queries, you will get great information such as the number of clicks, the number of views and the average position of the site in Google results.

The display rate of the site with different keywords can help you determine the content strategy. For example, if few users have entered your site in a phrase with high display, you can increase the amount of incoming traffic by producing a suitable content for that keyword