Technical SEO training and familiarization with schema and its role on the site
Technical SEO is one of the four basic pillars of SEO, and always following its principles greatly impacts the site’s ranking. Technical SEO is more structural, and implementing its principles requires high knowledge and expertise. This has caused many site owners not to improve their sites by following this model of SEO. But know that if you learn its basics, you can easily optimize your website.
This post will teach technical SEO and related tips, along with getting to know schema and its role on the site. It is recommended to read the rest of this article for more information.
Getting to know the concept of technical SEO
Site optimization specialists in technical or technical SEO follow the essential tips to improve the technical aspects of a website. Implementing technical SEO is to improve the site’s ranking in search engine results. That your site loads faster and that the Google crawler can easily crawl and understand it is one of the principles of technical SEO. Technical SEO can be considered a part of internal SEO that works to improve the internal elements of your site to gain higher rankings.
Why should we optimize our site through technical SEO?
When a user searches for a term in an Internet search engine, search engines, including Google, try to provide the best results based on user experience and reviews from search engine crawlers. So, if a website wants to be in the higher search engine results, it must have a good user experience and the site’s technical aspects.
To crawl a site, search engine crawlers enter it and rank it based on certain parameters. There are also situations where a site may not be ranked at all. All this comes back to technical SEO. If you structure your site based on proven tips and structures, you can ensure that your website will rank well with search engine crawlers.
Of course, don’t forget the good user experience because its importance is more important than everything observed in SEO. In the following, we intend to teach technical SEO and related rules.
Technical SEO training
This part will teach technical SEO based on general and effective rules. The following are the rules that ensure compliance with technical SEO on a site.
Checking site speed, the first point in technical SEO training
The first technical SEO training point is checking the site’s speed. In today’s age of speed and technology explosion, people no longer wait for a slow site to open. If a site is to be visible to visitors, it should be very fast and not keep users waiting for the site content to load. Studies have shown that if the loading time of a site takes more than 3 seconds, in this short period, a little more than half of the users will close that site page and study competing sites. No matter how much you spend on creating great content for a site and designing it, if your site isn’t fast, you won’t even get a chance to get your audience to your page.
To check the speed of your website, you can use tools in this area. One of these tools is Google’s page speed insights.
crawlable for search engines
As we mentioned earlier in the technical SEO training, to rank your website in Google search engine results, search engine crawlers must crawl your site. The search engine crawler needs to know the structure of your website. If you connect the pages of your website with internal linking, this will make it easier for the crawler to understand the structure of your site. There are some parts the crawler should not check; the solution is to prevent the search engine crawler from checking that part by giving a nofollow link.
Another solution we want to teach you in technical SEO training is using the ROBOTS.TXT file. This file contains instructions for the search engine crawler according to which path to crawl your site. If you don’t know how it works because of its importance, it is better to ask an experienced developer to manage and modify it.
There should be no dead links on the site.
The third point we want to address in technical SEO training is always to ensure no links to pages that no longer exist in your content. If there is a dead link on your site page, it will cause a 404 error to appear on the site page. This is even more annoying than facing a slow screen.
Dead links are annoying for both users and search engine crawlers. Of course, dead links may be normal in some cases because sites are constantly being updated, and such cases are likely to occur. Your duty as a site manager, in this case, is to always check the links on your site and ensure they are working properly.
Avoid writing the same content on different pages.
Some administrators put duplicate content on several pages when writing site content. It may not be noticeable from the user’s point of view, but it is a major problem from the search engine crawlers’ point of view.
The search engine cannot distinguish which of these pages with duplicate content is higher and which is lower. What it does is it downgrades them all from one side.
To solve this problem, you can use a canonical link element feature. This method was created to prevent problems with duplicate content on site pages. You can set a conventional URL address for pages in the Yoast SEO plugin. Yoast plugin will then automatically add this canonical link to all your pages. This will help solve the problem of duplicate content that you may not even be aware of.
The existence of an XML sitemap is a safe solution to improve technical SEO
Having an XML sitemap is another point in technical SEO training. A sitemap contains a complete list of all the pages of your site. In a way, it will be a road map for search engines to review your site. It is generally said that, ideally, you don’t need to have a sitemap if you have all the pages very well connected.
Familiarity with schema and its role on the site
You have come across schema on the search engine results page and benefited from its information. As shown in the image below, the schema introduces your site’s content to the user and the search engine. This will turn your site data into a structured state. The search engine has an algorithm that examines the content within each hour. If you use schema, you have made it easy for the search engine. The search engine will also increase your site’s ranking for this reason.
Final word
In this context, to put it simply, we discussed technical SEO training and its related tips. Technical SEO examines the technical aspects of the site, which may seem difficult at first glance. But by observing the abovementioned things, you can do technical SEO and help optimize your site.
