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Some brands and businesses start creating content without the help of content creation tutorials for the site. They either get ahead by copying their competitors or by imitating others. They simply produce content to attract the attention of search engines and be in the top three results of Google. Looking from a distance at the content produced on the site of these businesses, you will see a significant disorder.

Creating content

Even if you don’t know about content creation, you will understand well that the purpose of that business or brand is not to create content for the audience. There is no specific purpose at all; Doing “content production” for these brands means “not to be left behind.” They just try, but they don’t succeed!

Content production training

Content creation training for websites and blogs of businesses and brands is a basic need. You might ask yourself how much time I should spend on teaching content creation for my site to become a professional in this field. The answer is: “forever,” “as long as you plan to compete with your competitors,” and “as long as you care about increasing the number of customers and respecting their needs.”

The importance of content creation training for the site: creating meaningful and accessible content

Let’s be honest; Producing professional digital content is not easy. More than 130 trillion web pages in the world today inform several important points:

1) Competing with others with the help of content production has its difficulties.

2) Creating content is a sustainable and useful way to attract and keep the audience satisfied.

3) By creating content, you show your competitors, audience, and search engines your professionalism.

4) Content creation never becomes obsolete.

5) Anything offered in large numbers must have a demand: just like content.

Therefore, the meaning of content production is not easy to know from the beginning: “It is difficult to produce meaningful, targeted content and make it available to the audience. Content builds trust. So the more you can succeed in this matter, the more audiences will trust you with a higher level of satisfaction.

Step 1: Research the topic you plan to write about.

One of the most important steps in teaching content creation for the site is to know how much your chosen topic is worth discussing. For this purpose, you must first look at the content of your competitors’ sites. What aspects of the subject have they addressed, and what have they neglected?

Keywords related to the topic

Then research keywords related to the topic. There are several tools for keyword research. After preparing the list of keywords, remove the words that are not related to the topic you are looking for. Use only those words that are useful for your content and its visibility. In addition to the non-relevance of some words, there are a group of keywords that are not functional enough to compete and see your content; in other words, users rarely go to them. For example, SEMRUSH tools can help you in this field.

The results of your research to produce professional digital content must meet each of the following requirements.

Create a specific plan for publishing content

The goals and objectives that you expect to achieve after publishing the content.

Continuous presence in the content production course from a reliable source and trust in content production experts who know the best content production methods.

Readability/comprehensibility/unambiguity of the content.

I am considering a channel/marketing strategy for better visibility of the content by the audience.

Second step: creating a strategy for producing professional digital content

In teaching content creation for the site, you should create your content strategy. Several elements are involved in building an optimal strategy. Once you create this strategy, you need to act on it; In other words, tell your content production sub-sets and teams according to what framework they should act and move forward. Your strategy should be based on: achieving “good and rich content.” In the book Elements of Content Strategy written by Erin Kissan, it is also mentioned that the following factors should be included in the design and layout of the content strategy:

Professional digital content production must

• Useful
• Brief
• User-centric
• Transparent
• Inconsistent

That’s why you should for your content production strategy

• Check and validate the ideas of producing textual, audio, video, etc., content.
• Create a framework or architecture for the message you intend to convey through the content. Then act accordingly in all your content.
• Check and test your content to see which one is better than the other.
• Prioritize your content.

Third step: training to produce textual, audio, and video content with a purpose

Your goals of producing professional digital content should be measurable; what does it mean? It means that the results you get after publishing the content can be interpreted and explained with numbers and figures to estimate the extent of reaching your goals with the help of completely transparent results. For example, imagine that your goal of creating content in a certain time is to increase your sales and the number of your audience by 50%. When you create content and see a 30% increase in your audience or a 30% increase in sales, you can better understand your progress.

Fourth step: Content production methods are separate from each other.

An important point in teaching content creation for sites is that each type of content has instructions for production and publication. For example, producing written, video, or audio content for a website differs from publishing articles and ebooks. You cannot do the same for the text of your videos as you write the text content of your blog site. Each content format consists of various processes and methods to be made.

Marketing strategy

After publishing and producing content, check and see how successful each of these produced content has been (according to your marketing strategy)? Reproduce those that have been more successful. For example, suppose publishing a video or white paper to talk about one or more specific topics attracts the audience’s attention more than textual content, infographics, or podcasts. In that case, it will be shared more, and there will be more challenges for you in the comments and social networks. It is better to repeat the same topic in the form of a video or white paper (but from a different perspective).

Fifth step: Creating content for the site according to a repeating loop

This step in teaching content creation for the site is not so complicated and follows one principle: “Each framework creates order and helps you proceed calculatedly so that you can measure and analyze the results of your work.” For this purpose, you must do the following:

• Determine the type of content you plan to produce.
• Determining the content format: text, audio, video, etc.
• I was checking the content after publication: checking the disadvantages of the produced content and looking at the audience’s opinions.
  
• Create a content calendar for one month or three months
• Creating a content production guide for each content format (for authors and content production team): documentation on how to write content, produce video content, produce ebooks, podcasts, etc.

The sixth step: Finding ideas for content production

When you have a content creation site to publish content and attract an audience, you should keep in mind that:

“Good and great content doesn’t happen randomly; Rather, time and thought have been spent on it.”

There are many ways to find ideas for creating professional digital content. Although it is easy to talk about the idea of ​​content production, finding new and fresh topics for the audience and keeping them satisfied is equally difficult and somewhat complicated.

How to create ideas?

If it’s hard for you to find ideas, in this part of the tutorial on creating content for the site, we will tell you how you can find ideas:

• Get help from experts who have expertise in your chosen topic and make them part of your team to help you find ideas and current topics.
• Review of old content: When one (or more) of the old content that you have published on your site for a long time attracts more audiences and is noticed, you can use it to create new content. Any content that has worked well for your business is worth repeating.
• Ask your audience: Ask your customers and loyal audience what topics interest them or what they would like to know more about. It is one of the best ways to get ideas because the consumers of that content are your audience.
• Investigate trending content in your business: What type of content is popular in your field? What kind of content is constantly being produced by your competitors? Get help from it.
• Thought leadership: Create content about topics you want your audience to remember you for. Finally, in every brand or business, there is a special theme or an unforgettable sentence specific to that brand/business; Because it was mentioned for the first time by that brand or business.
• Searching and researching keywords: In researching keywords, you can find out what words and topics the audience usually cares about and search for during the day.

Seventh step: designing content calendar

Content production calendar and editing/updating are essential for any business that plans to produce and publish content on its site. The content calendar will specify the exact time of content creation, editing, updating, the person who should publish the content, etc.

You can design and prepare your content production calendar with the help of your team. You can update the calendar whenever you need to change it.

End of Conversation

Following these seven steps related to teaching content creation for the site is essential for any business. As you can see, no business can produce content and make it available to the audience without planning and setting goals. Every content must go through a relatively long process to be produced and seen.

Therefore, the next time you choose a topic, find ideas for creating content for your site. It is better to follow these seven steps to satisfy more than 80% of your audience. Also, for more tutorials, check out the other articles on the Raya Marketing blog, which are written with love for you.