Is it Important to write Content for People or Search engines?
Is it Important to write Content for People or Search engines?
In addition to writing good content and targeted research content, relevancy in searches is crucial to increase traffic. Although the content is relevant …
Do you have to write content for people? Or do you write SEO content for search engine rankings? Read the rest of this article to find the answers to these questions.
The text of any quality content has two primary and standard features:
- Provides the proper range to the reader.
- Well written.
But more often than not, digital content writers are too concerned with “writing content for SEO” instead of writing content.
People who read it focus on providing content to search engines, But this approach is wrong. They are often overly concerned with the content length, keyword density, use of different keywords, and adding known items in a particular area. They do not do all this work to help users, and their efforts potentially only affect SEO.
This type of method can cause many problems for various reasons, but the most important thing is that Google and other search engines do not need us to write content. They need the brand we present in the range to understand the topic well and find a complete and understandable answer for their audience, the people. As a result, your audience will read, understand, and find the content or question you need on the web. Google has advanced and highly sophisticated search algorithms that are improving every day.
The growing popularity of Google search features, which improve usability and accessibility, are essential features that provide the entire experience to our users.
All of these features help Alphabet’s parent company generate billions of dollars in revenue every three months. The main reason for this income is Google’s extensive advertising network, but this advertising starts with Google search and ends with advertising and payment per click on Google.
Google is the most seen website globally, and its success in gaining the first rank depends on the victory and accurateness of its search platform in other areas. This feature allows traffic, ads, and 3.5 billion searches to be done daily on Google. Because of the quality of its search results, Google has become a tool that exists today, synonymous with search. Do not forget that Google is not the first content search engine. There are many other alternative search engines.
But the best search engine is Google.
While we can not say that Google is the complete search engine, it is the most accurate and valuable search engine that has ever existed. The main factor in the sustainability of this website is its commitment to implementing the correct method. This can be proven by statistics such as the number of daily visits, the number of users, revenue, etc. That’s why Google does more than 2 trillion searches a year.
Google’s role in people’s daily lives worldwide is increasing every day. This increase in use is mainly because Google ensures that its search engine gives users the best answers to their questions anytime, anywhere. For these causes, Google or any other search engine does not need to write its content. Google provides services to its users, so users must create the content.
If the content is quality And writes helpful to people, Google will give you points.
But if the content is written only for search engines, this will not happen. Google knows how to detect high-quality content. The presence of algorithms and ranking factors in it help to find quality content suitable for any particular search; But what does Google consider quality content? What content as poor quality content
knows? And why does good content not consistently rank well?
Google recommends reading the search quality evaluation guidelines to get acquainted with “good content.” While John Müller, Google’s executive director, believes that quality evaluation guidelines are not directly related to Google ranking factors, he said that the policies, which were not released to the public until 2015, contain helpful information for creating quality content.
In this part of the article, the most critical factors that are considered when choosing the overall page quality ranking are presented:
- Page Objective: The first step in identifying a good page is to find its purpose.
- Expertise, credibility, reliability: These are crucial quality features. Achieving fame and credibility through some content should not be difficult.
- Quality and volume of the main content: Ranking should be based on the URL task landing page.
- Website information or information about the person responsible for creating the main content: The information about the website and the creator of the main content must be clear.
- Website reputation or the person responsible for creating the main content: Analysts provide links to help verify standing.
In addition to writing good content and targeted research content, relevancy in searches is crucial to increase traffic. Although it may seem simple to link content to users’ questions and needs, it is one of the most critical factors in ranking content online. You will not get good results if you write good quality content but not answer users’ searches.
Good content is not created by using keywords, relevant phrases, or any clever marketing tactics to search engines—only good, valuable, and high-quality content that provides the correct answers to the searched questions.
Basic instructions for writing high-quality content
- Defining a goal
- Complete research
- Write well, and be sure to edit it and re-edit if necessary
- Have a line about the content author
- Content should be informative, comprehensive, educational.
- Mention sources
Without any real purpose, brands and marketers who want to publish content on their websites are overlooked and do not get the desired clicks.
In this part of the article, the principles of writing quality content are presented:
Defining a goal
Every content should have a purpose. In addition, it should focus on one topic. The target audience and even the audience intent level for the content must be clear.
Complete research
Before you start writing all the details, overview your story. You need to know what the beginning, middle, and end of the content should be like.
Write well, and be sure to edit it and re-edit if necessary.
Use punctuation correctly, check grammar, and focus on the content’s main topic. Provide available records as needed.
Have a line about the content author
It’s crucial to Google who wrote the content. Who is the brand or content author? Make sure Google can detect this. The more credibility a person has, the better the impact on page rank.
Content should be informative, comprehensive, educational.
Make sure the content has meaning. You have a goal. You need to check if you have achieved the set goal. Have you fully explained it? When you teach your readers, they will appreciate you and be loyal to you.
Mention sources
Always cite your sources. If our audience does not know where the statistics and data come from, it makes no sense. Make sure you list the primary and essential sources throughout the content.
Source:https://rayamarketing.com/blog/Is-It-Necessary-Write-Quality-Content-People-Search-Engines
