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Suppose you have decided to design a strategy for marketing in social media. You need to know how social media can help you influence your target audience. In this article, we have arranged a list of 5 large and popular mobile-oriented social media based on the monthly active users. To introduce and review these five applications.

Checking the list of the best mobile-oriented social media in 2021

The following list is prepared and ranked based on the number of monthly active users (MAU) of each of these applications according to the research and data on the Statista website.

1. WhatsApp

WhatsApp can be considered one of the most important messengers and mobile-based social media for marketing businesses on the Internet.

It has two billion users. This issue puts this social media in third place among all social platforms. While having this number of monthly active users, it is ranked 1st among the most popular messengers in the world.

Especially for businesses with ready customers on Facebook or Instagram, using mobile social media can be quite logical.

The function of this app as a mobile-centric social media for businesses

To better understand the many marketing opportunities this mobile-oriented social media may have for businesses. A quick look at the statistics of this application is enough.

Every day, 175 million users from 180 different countries worldwide send messages to one of the 50 million active businesses on this social messaging media. In fact, by purchasing this application in 2014 for an incredible price of 19 billion dollars, Facebook strengthened its company’s foothold among mobile-oriented social media.

The most attractive function of this mobile-oriented social media is to simplify conversations between businesses and their customers. It can be considered an online store like Facebook. Also, Meta Company has made it possible for users to start a conversation with brands and stores with one click on Meta Company’s other social media, such as Instagram and Facebook.

The big disadvantage of WhatsApp for brands and businesses, especially store businesses, is that users must log out of the app to purchase a product.

2. Facebook Messenger

Messenger is the next mobile-oriented social media based on the monthly active users. With 1.3 billion monthly active users, Facebook Messenger is an important part of Facebook’s current strategy.

The difference between WhatsApp and Facebook Messenger-based mobile social media

This mobile-oriented social media has several key differences from WhatsApp. One of the most important is that, unlike WhatsApp, Facebook Messenger does not have end-to-end encryption.

Another difference between Facebook and Messenger is the possibility of advertising in this app. Also, Facebook Messenger connects your audience in two other applications of this company, namely Facebook and Instagram, to the Facebook Messenger account.

Mobile-centric social media, such as WhatsApp and Facebook Messenger, focus on messaging. They are especially important for businesses. Facebook research in 2019 shows that 64% of people expect to be able to message the brands they want to use customer service directly.

Also, mobile messengers such as WhatsApp and Facebook Messenger have other features. Like the ability to prepare responses and use automated dialogues. Even for some businesses, marketing experts recommend using bots for messengers such as Facebook Messenger to communicate more easily with the audience.

3. Instagram

The third rank of mobile-oriented social media also belongs to Meta company’s social media. Instagram has 1.22 billion monthly active users. It’s getting harder and harder to believe, but Instagram used to be a simple photo-sharing app.

The role of Instagram mobile-based social media in internet marketing

Nevertheless, this mobile-oriented social media has become one of the most important marketing applications in recent years. It can be said that Instagram has now become a virtual shopping center due to the many features that help businesses to sell products.

Instagram is full of all kinds of features. Posts, Stories, Lives, IGTV, and as one of the newest features, Instagram Reels, etc., working with Instagram is usually difficult for businesses. Despite this, paying attention to one key point can make your work easier:

Strong visual content is the key to successful marketing in this mobile-oriented social media.

Businesses and store brands should especially pay attention to Instagram because of the possibility of targeted product promotion.

4. WeChat

WeChat is the first mobile-oriented social media that has been able to approach Meta’s applications in terms of monthly active users. However, this social media is limited to China. Despite the restrictions, the Chinese government has imposed on various foreign social platforms. WeChat has become a native social media.

Of course, WeChat has much more features than a simple messenger. In this application, mostly Chinese users, in addition to text, voice, and video messaging, can also use government services. Shop with WeChat Pay, etc. This mobile-oriented social media is suitable for businesses that want to operate in China or expand their business in this country.

5. LinkedIn

After Meta and China, it is Microsoft’s turn. LinkedIn has 756 million monthly active users. Of course, it should be kept in mind that Microsoft bought this mobile-oriented social media in 2016. It did not officially report the number of active users.

The role of LinkedIn’s mobile-oriented social media in Internet marketing

LinkedIn is one of the mobile-oriented social media that has experienced increasing popularity in the last few years. Because this platform has transformed itself from just a job board to a complete social media platform for professionals, statistics show that the growth of this social application has increased to such an extent that more than half of marketers will use LinkedIn in 2021.

LinkedIn is one of the best mobile-oriented social media for businesses whose strategy is focused on B2B communication. Also, organic content on this platform is increasing day by day. Also, in other statistics, 80% of users of this platform use LinkedIn ads. Of course, these ads also include direct messages.