What is an SEO report?

SEO report is a significant new and up-to-date science in the virtual world. The science of SEO has many dimensions; thus, different people and companies are working in this field. Therefore, it can be said that SEO has created many job opportunities. For example, you can read about SEO and his type of work in the article of SEO professionals.

But we will pay attention to the SEO report in this article. The SEO report is one of the most important parts of SEO work and will show the efficiency of their work. Therefore, checking carefully and with complete and comprehensive criteria is important. To get familiar with this report, stay with us in this article.

The SEO report is a document through which you inform the client and the site owner of the progress of the events and the progress made in the amount of traffic and the ranking of the site. This report is one of the most important duties of every SEO company and SEO team because the success of the SEO report gives more credibility to your work and skills.

How to prepare SEO reports?

There are many ways to prepare an SEO report. Various software and tools have been developed and released to do this. Many of them are free, but they also have a premium version that you can purchase. Our suggestion is to use the available tools to prepare the SEO report so that the result is more accurate and documented.

Another benefit of using tools is speed. You can achieve the desired result very quickly. This feature makes it easy even in difficult times. Imagine that the employer is dissatisfied with a part of the work and asks you for an explanation. Well, through these tools, you can quickly solve and document the problem.

SEO reporting tools

As mentioned, there are many tools available to prepare SEO reports. For example, Google Analytics, Rank, Webmaster, etc., are from this category. But it would help if you were careful that each tool is used with a specific purpose. Some SEO criteria may not be measured by one of these tools. In this case, you must go to another tool or software to check that criterion.

Important criteria in SEO report

We reach the main part of the article, the SEO report criteria. We must note that in every SEO report, we must mention things and show their growth and decline using ways such as charts and tables. Below are some of the most important criteria. So stay with us.

Keywords

Using the analysis tools, you will find out how you rank in each keyword in your business and website field. For example, there is an article on your site with the keyword “top exam rankings,” and you have the first rank among competing sites. This rank means that your page is prioritized when searching for the keyword.

But what is important in this section is how much traffic each keyword brings to your site. You may have ranked one in a keyword, But the number of visitors to your page and your site is very low. Of course, a keyword that increases site traffic is valuable. So this is one of the most important criteria of the SEO report, checking the keywords.

Backlink traffic

One of the most important parts of increasing site traffic is using backlinks placed on other sites and directing the user to your site. By checking this feature, you can find out which backlinks drive the most traffic to your site. In this case, you should increase your activity on those sites to see an increase in traffic again.

Inbound traffic from the Google search engine

It can be said that the most important part of SEO report knowledge is this part. Any site needs to know how much traffic it gets directly from Google and searches. Therefore, it seems necessary to mention this point in the report. You can easily view and check this amount in Google Analytics.

The duration of the user’s presence

You can find out how much time the user has spent on each page of your website using various tools such as Google Analytics Bonus Rate. This issue can be examined from two aspects. First, how much the site’s design and appearance have kept the audience on the page, and second, how rich and attractive the site’s contents have been that the audience has taken the time to read them. Consider this measure very important and include it in the report.

Site speed

We have repeatedly repeated that site speed is very important to attract users. If the site’s speed is low and the user waits a lot, he will leave the site quickly, and the rate of stopping users on your site will decrease. So the site’s speed should be constantly monitored, and its amount should be reported.

Monitoring mistakes and errors and fixing them

In the process of advancing the site, errors usually occur. These errors or mistakes should be fixed with correct and moral methods. Now imagine that you are looking to write an SEO report. If you have encountered these errors and fixed them, you must explain the error and how to fix it in your SEO report.

Exchange rate

Your site’s conversion rate will be high if you produce high-quality content. Therefore, you must make your content more qualitative and constantly enrich your texts to obtain a high conversion rate. Using popular topics, a friendly and intimate tone, the freshness of news, etc., will help your site a lot.

You can also use audio and video content to enrich the site. For example, photos and videos are among the most attractive ways. Of course, be careful about the size of the files you upload so that they don’t cause your site to load late.

Traffic from different input tools

We said before that you could get good traffic using Google and backlinks. In addition, you can find out how much traffic has been directed to our site by various tools such as Telegram, Instagram, etc. In this way, internet marketing can be expanded and improved.