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The history of digital marketing may not be long, but it has many developments that show the growth of businesses in the last few years. Activities in contact with users and customers are always looking for solutions that can improve how they communicate with them and, as a result, increase the profit. In this article, we intend to talk about the history of digital marketing and express some of the main concepts of this field.

A review of the history of digital marketing

The beginning of history of digital marketing goes back to 1990. In that year, digital marketing slowly gained the attention of marketers. With the growth of Internet marketing techniques, traditional advertising methods such as TV ads, billboards, etc., faded. Since smartphones entered, people’s lives and social networks flourished, and online marketing took on a different color and grew exponentially. Therefore, people could operate in the digital marketing market and use modern marketing techniques in their businesses.

If we go back a little and delve into the history of digital marketing, we can see that digital marketing was sparked by the introduction of Web 1.0 in 1990. Of course, because at that time, the Internet was not easily accessible to all people, marketers did not welcome this method. Interestingly, in 1993, the first clickable banner was published on the Internet, and about 44% of visitors clicked on it.

In 1994, Yahoo entered the world of the Internet. With the entry of Yahoo, 1 million people were added to the number of web visitors, which also multiplied the importance of digital marketing. Since Yahoo started to operate, site optimization has become essential for search engines.

With the advent of different search engines, the content creation discussion became multifold and vital. Marketers had to use sound and helpful content to attract the attention of the audience and search engine crawlers. Therefore, attention to SEO techniques and site analysis tools such as Google Analytics increased. In this regard, several digital marketing companies have ordered content production from users to provide user-friendly content to the audience based on SEO techniques. With this, the probability of the website being seen by the audience increased.

Social networking websites

They have a special place in the history of digital marketing. Social media marketing means attracting an audience in digital spaces. LinkedIn, YouTube, Twitter, and Instagram are among the areas that have attracted many people. To operate in these spaces, you need to prepare appropriate content.

Content means text, images, podcasts, etc. Since smartphones entered the market, more attention has been paid to digital marketing because most people spend a lot of time in these spaces.

Getting to know the digital marketing platform

The digital marketing platform can be considered a solution that supports marketing methods with the help of the Internet. On this platform, you can buy, measure, optimize, track purchases, and things like that. Of course, it has sometimes been seen that some SEO functions are not supported on this platform. Among the most common digital marketing platforms, the following can be mentioned:

Types of social media

• Effective marketing
• E-mail
• Content production order
• Search engine optimization
• E-mail marketing
• Pay-per-click is considered a type of paid advertising.
• Cellular phone

The use of these tools can be considered necessary for the following reasons:

1- By using the digital marketing platform, you can get the necessary information about the required costs and the probability of success of each solution.

2- With these platforms, you can better understand the type of content and product. In this regard, marketers can use appropriate advertisements to make changes.

3- To connect qualitative and quantitative results as a marketer in online marketing, you need to use an excellent and efficient platform. In this case, tracking the brand on the Internet will be straightforward.

Why should we use a digital marketing platform?

In internet marketing, using the right platform can be considered very important. You can easily collect and organize data in an appropriate forum. By doing this, you can produce and present suitable content for each audience category. It can be said that such platforms rely on data, and their main goal is to give businesses deep insight into their type of activity.

To be successful in digital marketing, it is essential that you can use your data in the best way. But there is a lot of data in the internet space that is difficult to categorize. Therefore, it is necessary to organize your data in a comprehensive platform. A good platform consists of several parts and has different resources. In this platform, there is a collection of unstructured data.

The mentioned data can be collected from different platforms. Some of these platforms are as follows:

• POS devices
• Offline and online resources
• social media
• Mobile apps
• Books
• CRMs
• Web analytics tools

For a digital marketing platform to work well, it is necessary to have good data. For this reason, sites are significant in internet marketing because they can send a lot of data to data collection platforms.

One of the advantages of the digital marketing platform is that it does not publish information about it. This does not create any restrictions in the business world.

Marketing methods in the history of digital marketing

When you check the history of digital marketing, you will realize that different methods for marketing and attracting audiences have been used since ancient times. These are as follows:

E-mail marketing

It has been popular for a long time. E-mail campaigns can achieve different goals, such as introducing products to potential customers, providing helpful content, advertising, informing about discounts, etc. E-mail marketing is one of the methods of targeted advertising. Many people consider this a simple way to attract an audience, but it should be kept in mind that the amount of customer attraction in this way is very high. It is necessary to match marketing techniques, customer preferences, and user needs for implementation.

Influencer marketing

In this digital marketing method, efforts are made to bring influential and important people into the marketing discussion to encourage their fans and followers to use or buy the product. This method has become one of the most effective marketing methods in social networks. This method is seen a lot on Instagram.

Content marketing

It is also mentioned in the history of digital marketing. Content is significant in online marketing strategies. In this way, it is possible to attract the audience through information, education, or the presentation of entertaining content. In content marketing, your content must be attractive to users. On the other hand, the content should be prepared to meet the audience’s needs. Your content needs to be optimized for search engines. For this reason, special attention should be paid to SEO. Repeated keywords in content production help to attract many people to your activity.

Video Marketing

Currently, more than 90% of the content that leads a large audience to an online business is video and image type. Generally, big companies use video in branding. This is very popular on social networking platforms.

Essential concepts in digital marketing that are used today

In the history of digital marketing, you will come across some fundamental concepts that have been used since the introduction of digital marketing. Some of the most commonly used concepts are as follows:

Online public relations

In digital marketing, websites, work pages, and other sites that depend on content are called online public relations.

Marketing automation

Automation refers to software whose purpose is to automate marketing activities. This is widely used today.

Native advertising

In digital marketing, many people know this as matching ads. This type of advertising publishes your content on paid and non-paid platforms.

Pay-per-click

In these cases, banners are often designed that are displayed to users when they search the Internet. Therefore, you need to pay a fee for each user on the flag.

What is happening in digital marketing platforms?

As explained above, a digital marketing platform needs data to function correctly. In the following, you will get to know how these platforms work.

Organizes data

A digital marketing platform can categorize the obtained data well. Of course, a good marketer must specify his goal at this stage so that he can classify the data based on it. When the goals are clear, it is easier to categorize them.

Creates audiences and categorizes them

In digital marketing, it is essential to categorize your audience. A digital marketing platform can help you launch different campaigns. In this case, you can prepare exclusive content for them. The result of categorization is to increase customers’ interest in services and products.

Providing reports

Another task of a digital marketing platform is to provide complete reports of audience profiles. Preparing the information will not be difficult if you have done the categorization well in the previous step. A digital marketing platform can easily spot trends. So far, the audience is well-established, and it is necessary to get accurate information from them. Their characteristics and interests should be determined. At the end of this stage, you gain deep insight into your audience and target market.

According to the things stated above, it can be concluded that a digital marketing platform helps people easily categorize their data and use them to advance their marketing goals. Therefore, because there is a lot of data in the Internet world, to attract the target audience more efficiently, it is necessary to use a good and efficient digital marketing platform to advance your marketing goals.

Conclusion

According to the things mentioned above, it can be seen that digital marketing does not have a very long history, but it has progressed a lot in the time it was introduced. To get to know marketing techniques and their effectiveness, it is necessary to study their history. By examining history, you will be able to get to know the basic and essential concepts.