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B2B marketing customers and audiences are human, and every human being is affected by emotions when making decisions. By reading this article, you can use the mentioned tricks to arouse customer emotions in B2B marketing.

Stimulate customer emotions in marketing

Many purchasing decisions are based on the motivation of the customer in marketing. These feelings can range from choosing a pet to buying a home or a wedding venue. But is it the same with customer emotion in marketing? Because such decisions are based entirely on emotion, many mistakenly think that collective and less personal decisions do not mix much with emotion.

B2B marketing

It is a common misconception in B2B marketing, but sometimes the truth is something else.

You may sell a product or service to another business, but the truth is that the company is made up of different people. One or more people also decide to buy your product or service from competitors. It is where customer emotion comes into play for everyone.

No matter the numbers in the pre-determined data and information, the important thing is that people still make a large part of their decisions based on their personal feelings.

Customer feelings in marketing

Emotional emotions are effective in B2B marketing.

Customer sentiment in marketing means that people are attacking the iPhone queue, despite the availability of superior products at lower prices.

Emotions work the same way in B2B marketing.

People are affected by emotions when making decisions.

Here are some tips to help you get the most out of your marketing campaign.

1. Do not neglect the art of storytelling in your content

Storytelling is one of the best tricks to create an emotional connection with the audience.

Stories are tangible and create an objective image for your audience. A good story attracts the audience and accompanies them in the story’s text. Stories make your content interesting and memorable.

However, storytelling is one of the tricks that is often recognized as a unique feature of B2C (business to consumer). Stories can be effective for any brand. You have to know your character and know it.

Product Marketing Manager

You need to know that you sell products to business owners or a marketing manager. You need to know how to tell a story that identifies their weaknesses and can find a solution. In your story, draw a picture for your readers that shows exactly how your brand solves their problems. With this trick, you should target the customer’s feelings in marketing.

2. Have color theory in mind

The psychology of color is very influential in online marketing. Color is one of the backgrounds that should be considered when creating an emotional tone for the content. The emotional impact of color is largely based on the experience of people and the cultural influences of communities, among which there are standards that The whole world is honest.

Special effect on emotions

The sun, for example, is a well-known element throughout the world. The yellow color of the sun is widely associated with warmth and vitality. Due to the association of this color with nature, the combination of yellow with green can have more of a natural calming effect. Some theories examine the effect of each color in more depth, but these theories are based more on interpretation. The colors are.

The main thing to remember is that color certainly has a special effect on customer emotions in marketing. You should pay attention to color when you are looking to convey specific emotions with your message.

3. Do not mention the price

Not mentioning prices often for online product marketing may be contradictory advice, but it is effective. For example, one of the most popular pages on the SaaS website is the product pricing page.

B2B marketing audience

B2B marketing customers and audiences always measure products by price, features, and functionality. However, if you cite price as a superior feature in your content, your audience will go straight to the price and not read your content. You are forcing yourself to compete with others on price and allowing the audience to read your content and like your message first.

If you understand that you are not competitive in terms of price, in the available space, and of course, you are not looking to focus on product pricing, then do not say anything about prices at all from the beginning and try to engage the customer with his feelings.

4. Use the art of collective endorsement on your website

Collective approval is entirely dependent on the customer’s feelings in marketing.

There is no reason for a customer to trust the content of a random stranger who supports an online product. In the eyes of the buyer, these strangers are either the best friend of the seller’s company or they have taken money to define. However, the guarantee of others and collective approval can have a tremendous impact on the buyer’s decision. We trust the company.

Collective approval to send a strong emotional message to potential buyers is provided in the following formats:

• Reviews
• Guarantee
• Case study
• Sharing on social networks

Make sure you have this verification in place on your website. Product description pages, product pricing, and customer information pages will all positively impact if all of these are met.

5. Emphasize the benefits of the product more than the features

As mentioned in the product pricing section, B2B marketing audiences are not looking to find product features for comparison. If they buy several products, they will compare what they can get from each seller. Of course, from an emotional point of view, you can highlight some of the facts about the product and its features in the market. Compete differently.

How do consumers benefit from the features of your product or service?

It is a small form of the art of storytelling. It shows how your brand can solve buyers’ problems and help them make their lives better and better.

• Customer feelings in marketing
• Do not be afraid of customer feelings in marketing

Decision time

Today, more than ever, our work and personal lives are inextricably intertwined. They linger on the couch and browse the web. It does not mean that these people are not worried about the projects they have to do tomorrow.

Competitive content publishing

B2B marketing audiences are human beings, and each person is affected by their emotions when making decisions. Content publishing is competitive and gets your message across to your right audience at the right time.