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Based on the feedback you get from Instagram year after year, you probably know how important this platform can be to your marketing strategy. Strategic planning, taking into account the best practices on Instagram, is very important for success and seeing real results with customers. Since Instagram is a visual network, it is a great place to show off your brand with a unique visual identity. This article will point out some tips that will help you make the most of your marketing budget and easily earn money by attracting customers on Instagram and becoming regular customers.

Use Instagram to increase sales.

Today, Instagram can be considered the leading and most popular virtual network for online sales. For many years, this program has been known in the largest field of digital marketing.

Even with the spread of the Coronavirus, many businesses have chosen to monetize Instagram to replace in-person customers. It has led to more sales growth and the attraction of customers on Instagram more widely and from all over the country.

But how does Instagram increase your sales?

By working on Instagram, you can better communicate with your customers, introduce your business to new customers, and achieve your business and marketing goals. Instagram is a way to turn inactive customers into active customers.

In addition, Instagram helps you stay informed of your customers’ opinions, needs, and preferences and organize your business based on that. Also, because people have easy access to their mobile phones, using Instagram and buying products online are easily provided. These are all factors that generally influence a customer’s purchasing decisions, resulting in increased sales on Instagram and generating huge revenue for your business.

Attracting the audience and customers on Instagram equals increasing sales

When we are witnessing the increasing development of Internet businesses in the digital world, attracting the audience and the customer is one of the most basic needs of activists in this field.

As a business owner, you need to know that an effective and useful strategy in attracting targeted customers is to turn potential customers into real customers to complete the sales process. Therefore, one of the most important factors in increasing sales on Instagram is having a consistent audience. You also need new customers to succeed in the business you are working for.

The main goal of many social media marketing strategies is to attract customers and introduce the brand to the audience. Still, is this goal enough to make money from the internet, especially Instagram?

We should say that attracting the audience is the first step in any Instagram marketing campaign. On the other hand, if you can not make money from new audiences and, in other words, turn Instagram followers into customers, all the work done to design and run a marketing campaign will be in vain.

The ability to turn a follower into a customer distinguishes a successful and lucrative Instagram page from a regular, low-income page. So, how can you make the most of Instagram? How can you get the most out of millions of people using this platform to sell to your website?

Types of customer acquisition methods on Instagram

Undoubtedly, there are many ways and methods to attract customers on Instagram, and different experts may suggest several methods. Still, without a doubt, the following are the most important principles that will help increase your customer base.

Let’s explore these methods together:

1. Use ads for the Instagram page

Instagram advertising is done in two general ways: advertising on high-traffic pages and influencer marketing.

Ads on popular pages

Advertising on the most visited pages related to the subject of your page is one of the useful ways to attract an audience on Instagram. It is better to make sure that the followers of the relevant page are real before advertising.

You can do these ads in the form of visits or hours on the pages and stories. The Instagram visit ad will place your advertising content on popular and popular pages, and the advertising tariff will be calculated based on the visit.

Your advertising content is placed on your thematic and selection pages in the Instagram hourly advertising method. The duration of your ad varies up to 24 hours, and the tariff is calculated on an hourly basis.

Influencer Marketing

Effective marketing or using influencers to promote and promote your services is a smart way to target your Instagram audience.

Due to influencers’ great influence on their audience, such pages will have the highest cost of advertising on Instagram. Of course, it is better to know that every business has its influencer. Find famous people in your industry and offer them cooperation.

2. Use attractive and high-quality images

You must have heard that a picture is worth a thousand words; Nothing else can describe or explain the nature of a message at a glance. That’s why it’s important to create high-quality photos to display your products. You only have a few moments to show your brand to the audience and introduce yourself; Thus, a high-resolution product image effectively expresses its characteristics.

Your Instagram content should be prominent and distinctive in the user feed, so do not neglect the beauty of your appearance.

3. Improve the content of posts

Once the visual needs of the page are met, you need to be very sensitive to the content of the posts.

To keep your audience on your page and turn them into loyal customers, you need to produce content that is right and to the liking of your page users.

In the posting, you should pay attention not only to show your products or services but also to producing practical educational posts related to your activity so that customers and contacts can easily solve their basic problems from the educational posts on your page. Use and share them.

Following the principles of posting is part of the rules you must follow to have real growth and turn your audience into loyal customers.

4. Use hashtags.

Use hashtags related to your product or service to be discovered and attracted to Instagram. Hashtags help your target audience find you more easily and better known. Choose the most influential hashtags. You have to try them by trial and error. In addition to popular hashtags related to your business, try to design and use hashtags specific to your brand.

5. Increase page credibility with your audience and customers.

To attract a customer on Instagram and increase sales, you need to increase the credibility of your page so that the customer trusts you.

Add credibility and authenticity to your page in these ways:

Interact with your audience.

Interacting and engaging with your audience is crucial to turning them into customers. The followers who connect with you on social media are usually your most committed audience and will probably buy more from you than others. The more you welcome comments, answer questions and follow the audience, the more reciprocal the audience will be with you. You can also interact more with your audience by posting life, telling stories, and using IGTV. With more interaction, the Instagram algorithm also feeds your content.

Be accountable.

Your audience on Instagram will become a customer when you can gain their trust and reassure them that they are buying the right product from the right person or brand and that the product or service will surely have the next response and support.

Use the story feature.

You can use daily stories that run with your audio and video related to product introductions or related topics to gain trust.

Generate valuable and educational content.

To build trust, your customers need to see your work environment and how it works and use educational and practical posts. It will make them visit your page more and get acquainted with new products.

Hold a contest.

Contests create engagement, help you find new audiences, and interact with more people. A contest will make your brand known to more people organically without any extra effort.

Use user-generated content or UGC.

Sharing user-generated content will turn your audience into loyal customers. By doing this, they feel connected to your brand and identify with your culture, which is the key to attracting an audience on Instagram.

Post continuously and at good times.

The most important principle for starting a page activity is to have a posting calendar. By setting a date and time for the story and continuous posting on the page, you can let your users know that they visit your page and follow all your activities. It will also add authenticity to your page.

Use CTA in your caption.

Use the call to action (CTA) in the captions to ask your audience to like, save, comment on your post or share it with their friends. You can also increase website traffic, gather more information about your audience or even attract an audience on another social network. Using CTA effectively in your caption can gain more customers from Instagram and better communicate with your audience.