How is Instagram SEO in Google and what are its advantages?
What is Instagram SEO in Google? Before examining the concept of Instagram SEO in Google, you should know SEO well. What is SEO in simple language? SEO means site optimization for search engines. With the help of SEO, a site is placed in the first list of users’ search results. In this way, the chances of that site being seen will increase dramatically.
SEO is specially used for websites; However, it has been seen that this term is also used for Instagram. But what does Instagram SEO mean? Currently, Instagram is one of the most popular social platforms around the world. Millions of users use this network daily. Like Google, Instagram also has algorithms that are designed and implemented based on user experience and interactions.
Although Instagram’s algorithms are very limited compared to Google’s, these algorithms are so effective that SEO and optimization have entered Instagram. Instagram SEO means content optimization for display in Instagram search results. In this way, when someone searches for a keyword or hashtag related to the topic on Instagram, SEO content will be displayed at the beginning of the results.
What is SEO in simple language?
It can be said for sure that all the people who work in digital marketing or plan to have an online business have come across the term SEO. SEO or Search Engine Optimization means optimization for search engines.
These days, most people find their questions, needs, products, and services through search engines. In fact, search engines are considered intermediaries between Internet users and websites.
SEO helps us to expose our website content to more people. Increasing site traffic increases the chances of introducing your business so that you can attract more customers.
How do search engines work?
What is SEO in simple language? In the previous section, the introduction of SEO and its application was discussed to some extent. As you know, SEO and search engines are related to each other. Therefore, to learn SEO and understand its concept, you must first familiarize yourself with the way search engines work. Search engines are a type of software that can be used to search for information through keywords.
Some people mistakenly consider search engines and browsers to be the same. Suppose browsers are web services designed to retrieve data. Search engines work differently from browsers. The search engine scans the contents of the sites regularly and, by indexing the pages, provides the results related to each keyword to the users.
The exact and complex algorithms of the search engine work in such a way that users’ search results are selected and displayed based on hundreds of factors. Search engines place the website that is more compatible with this algorithm on the first page of search results. Therefore, following the SEO rules of search engines is very effective in producing quality content, increasing incoming traffic, and satisfying the audience.
Now, the question may arise for you: how to increase the SEO of your site? For this, you need to correctly evaluate the site ranking criteria and use the best strategies to improve your site’s SEO. Knowing the types of SEO and, examining the difference between internal SEO and external SEO, the difference between white hat SEO and black hat SEO will help you choose the right strategy.
Criteria of Google algorithms for site ranking
What is SEO in simple language, and how can sites be optimized for Google? Google’s algorithms are designed to provide users with the best search experience. The best search experience means creating harmony between two input elements (user’s search term) and output (search result).
In other words, Google tries to provide users with the most relevant and quality results. For example, when you search for the phrase “buy a bike” on Google, this is a clear and unambiguous search for Google. By checking the searched keyword, Google understands what you mean and places the page related to your request in the first list of results.
Why is SEO more important in Google?
What is SEO in simple language, and why is optimization in Google important? Currently, Google is known as one of the most powerful search engines in the world. Most users consider the search engine equal to Google.
According to the statistics recorded in the last few decades, Google accounts for about 92% of searches compared to other search engines. In fact, users trust Google more and use it more. For this reason, Google is known as the main and dominant search engine.
Therefore, the SEO strategy of websites is mostly determined based on Google algorithms. Most people try to optimize their sites based on Google criteria. In such a situation, the chances of success of the sites increase several times.
SEO is a kind of credibility of sites, and getting a high ranking in Google results is a sign of that site’s high-quality content and structure. On the other hand, with the increase in site traffic, Google trusts your site more and gives it a better position. Therefore, optimizing sites in Google is very effective in branding and business development.
What is Instagram SEO?
As we mentioned in the previous section, due to the similarities in the performance of Instagram bots and search engines like Google, the term SEO has been placed next to the name of Instagram. The goals of SEO on Instagram are to attract more audience, increase the number of followers of a page, and finally increase the amount of sales.
Instagram SEO is divided into three main parts:
- Optimizing the page and improving its status to be placed in Explorer
- Displaying the page in the search results of Instagram users
- Optimizing the page for searching in Google results (through keywords)
How is Instagram SEO in Google? SEO on Instagram is like site optimization. The meaning of Instagram SEO in Google is to use a specific keyword to place the page in the Google search results list. But which is better, Instagram optimization or site optimization? This issue is discussed in the next section.
Instagram SEO or website SEO is better?
According to the recorded statistics, more than 3 billion searches are performed by Google all over the world every day. Still, most users use Google to answer their questions or find the products and services they want. Therefore, to succeed in digital marketing, site optimization should be prioritized. However, it would help if you did not neglect the importance of Instagram SEO in Google.
As you know, internal and external linking and social media are as important as content production in optimizing a site. So, to improve the site’s SEO status, it is better to work on social media like Instagram. On the other hand, Instagram has many users, and advertising your business on it will help you progress.
The things we mentioned are all the main reasons for the importance of Instagram SEO in Google. So, if you want to succeed in your business, you better take care of both. Optimization and SEO is a complex process. It is usually difficult and time-consuming for business owners to deal with SEO and Instagram at the same time. For this reason, they often leave this responsibility in the hands of experts in this field.
Limitations of Instagram SEO
Due to the popularity of Instagram and the increasing number of its users, most experts identify this platform as suitable for starting businesses. You should note that popularity on Instagram alone is not enough for your success, and you should not be satisfied with selling through Instagram. Because this platform also has limitations.
First of all, you should keep in mind that users always trust sites more. Instagram SEO in Google directs more and more targeted users to your page, But indexing the page in Google is not possible. In some cases, due to the limitation of crawling and the inability of Google bots on Instagram, it is simply not possible to access the pages.
Terms of Instagram SEO
How long does it take to learn SEO? Like other parts of digital marketing, SEO is very specialized, and it takes some time to learn it fully. In optimizing Instagram, you should pay attention to the following points:
- Profile optimization
- Optimal use of keyword hashtags
- Using keywords in the caption content
- Add Alt Text to Images
- Linking to other social media
- Using the location tag
What are the benefits of optimizing Instagram?
Instagram SEO in Google is essential to be seen in Explorer and attract followers. In Explorer, the best and most attractive posts are always displayed, and if you share SEO principles in posts, the chances of your page being seen in Explorer will increase. Instagram has about a billion active users who use it daily, which means that you can attract thousands of new customers in your field.
Ads are seen more on Instagram than any other platform. In this way, Instagram can become a suitable platform for branding and developing your business As long as you know how to use it. In fact, with basic SEO of the site and Instagram page, you no longer need old, expensive advertising methods. Basic SEO will fulfill all your marketing goals.
Final word
In this article, we reviewed Instagram SEO in Google and its benefits. Addressing the Instagram SEO situation can be very effective in the success of your business, But you should pay attention to what method you use for this.
Unfortunately, many profit-seeking people introduce themselves as SEO experts and claim that they can expand their businesses through wrong methods, such as buying followers or using follower attraction robots. All digital marketing experts believe these methods are no longer effective and, in some cases, harm businesses.
To achieve the desired result, it is better always to use basic methods. At the beginning of your work, you should get to know the different parts of SEO well. You should know what external SEO is and how it differs from internal SEO. A thorough understanding of SEO topics will allow you to make the best strategies to improve your site’s SEO status.
